Xem 1-20 trên 703 kết quả Global market
  • Tham khảo sách 'business without borders a strategic guide to global marketing', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf288p transang3 30-09-2012 60 15   Download

  • Chapter 8: Global marketing. In this chapter you will learn: Describe the components of a country market assessment, understand the marketing opportunities in BRIC countries, identify the various market entry strategies, highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.

    ppt32p estupendo5 24-08-2016 2 1   Download

  • Chapter 21 - Tapping into global markets. In this chapter, we will address the following questions: What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to enter? What are the differences between marketing in a developing and a developed market? What are the major ways of entering a foreign market?

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  • Only multinational giants facilitate and benefit from the globalization of markets. The most global markets currently are markets for consumer products.

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  • This chapter presents the following content: Global marketing today, looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization.

    ppt34p allbymyself_06 28-01-2016 9 2   Download

  • Chapter 18 - Global marketing and R&D. Upon completion of this lesson, the successful participant will be able to: Explain why it might make sense to vary the attributes of a product from country to country, recognize why and how a firm's distribution strategy might vary among countries, identify why and how advertising and promotional strategies might vary among countries.

    ppt17p tangtuy12 20-05-2016 10 2   Download

  • Chapter 16 - Global marketing and R&D. After studying this chapter you will be able to understand: Explain why it might make sense to vary the attributes of a product from country to country, recognize why and how a firm's distribution strategy might vary among countries, identify why and how advertising and promotional strategies might vary among countries,...

    ppt16p tangtuy12 20-05-2016 4 1   Download

  • Quote "Luckily there are two differences between global marketing in the digital age and exploration in the 15th century..with a few clicks of your mouse, you can sail around the world in a matter of seconds. You don't have to worry about getting scurvy or being stuck in the doldrums."

    pdf16p thanhdat 23-10-2009 117 49   Download

  • Chapter 5. Demographic Dimensions of Global Consumer Markets. When You Finish This Chapter, You Should: 1. Know about population and income trends in global markets—and how they affect marketers. 2. Understand how population growth is shifting in different areas and for different age groups.

    pdf30p leslie88 18-09-2010 93 31   Download

  • (BQ)Ebook Marketing management stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

     

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  • If there was ever a time when higher education needed sustained scholarly reflection on finance, it is now. The reality of globalization for higher education suggests an increase in competition—competition for students, faculty, and resources. Member states of the European Union are currently making a speedy and concerted effort to harmonize their curricula and educational processes. This exercise fosters greater mobility among students and faculty. Where mobility is enhanced, competition among service providers intensifies.

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  • CHAPTER 21 TAPPING INTO GLOBAL MARKETS. W i t h faster communication, t r a n s p o r t a t i o n , and financial flows, t h e w o r l d is rapidly s h r i n k i n g . Products d e v e l o p e d in one country—Gucci purses, M o n t Blanc pens, McDonald's hamburgers, Japanese sushi, Chanel suits, German BMWs—are f i n d i n g enthusiastic acceptance in others.

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  • The acceleration of globalization and the growth of emerging economies present signifi cant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for the technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set – one that can help them develop, manage, assess, and optimize efforts to successfully launch websites for tapping global markets.

    pdf345p namde02 08-03-2013 186 12   Download

  • The Internet is connecting advertisers and marketers to customers from boston to bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remenber that many of the same rules that apply to others forms of advertising apply to electronic marketing

    pdf0p nhutretho 18-01-2013 36 8   Download

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