Global markets

Xem 1-20 trên 689 kết quả Global markets
  • Tham khảo sách 'business without borders a strategic guide to global marketing', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • (BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments; the political, legal, and regulatory environments; global information systems and market research,...and other contents.

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  • (BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,...and other contents.

    pdf325p bautroibinhyen23 02-04-2017 9 5   Download

  • (BQ) Part 1 book "Global marketing management" has contents: Globalization imperative, economic environment, financial environment, global cultural environment and buying behavior, political and legal environment, global marketing research, global segmentation and positioning,...and other contents.

    pdf355p bautroibinhyen22 22-03-2017 8 4   Download

  • (BQ) Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.

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  • Chapter 8: Global marketing. In this chapter you will learn: Describe the components of a country market assessment, understand the marketing opportunities in BRIC countries, identify the various market entry strategies, highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.

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  • (BQ) Part 1 book "Global marketing" has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, development of the firm’s international competitiveness, global marketing research,...and other contents.

    pdf414p bautroibinhyen23 02-04-2017 5 2   Download

  • (BQ) Part 2 book "Global marketing" has contents: Product decisions, pricing decisions and terms of doing business, distribution decisions, communication decisions (promotion strategies), cross-cultural sales negotiations, organization and control of the global marketing programme.

    pdf839p bautroibinhyen23 02-04-2017 5 2   Download

  • (BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, the political, legal, and regulatory environments of global marketing, global information systems and market research,...and other contents.

    pdf315p bautroibinhyen27 11-05-2017 3 2   Download

  • (BQ) Part 2 book "Global marketing" has contents: Product and brand decisions, pricing decisions, global marketing channels and physical distribution, strategic elements of competitive advantage, leading, organizing, and controlling the global marketing effort, the digital revolution and the global e marketplace,...and other contents.

    pdf357p bautroibinhyen27 11-05-2017 6 2   Download

  • Chapter 21 - Tapping into global markets. In this chapter, we will address the following questions: What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to enter? What are the differences between marketing in a developing and a developed market? What are the major ways of entering a foreign market?

    ppt31p allbymyself_08 22-02-2016 14 4   Download

  • Chapter 16 - Global marketing and R&D. After studying this chapter you will be able to understand: Explain why it might make sense to vary the attributes of a product from country to country, recognize why and how a firm's distribution strategy might vary among countries, identify why and how advertising and promotional strategies might vary among countries,...

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  • This chapter presents the following content: Global marketing today, looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization.

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  • Only multinational giants facilitate and benefit from the globalization of markets. The most global markets currently are markets for consumer products.

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  • (BQ) Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; business to business (B2B) marketing, global marketing,...and other contents.

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  • (BQ) Part 1 book "Contemporary marketing" has contents: Strategic planning and the marketing process; strategic planning and the marketing process, e business in contemporary marketing; consumer behavior; global marketing; marketing research and sales forecasting; marketing research and sales forecasting,...and other contents.

    pdf363p bautroibinhyen23 02-04-2017 13 1   Download

  • (BQ) Part 1 book "Microeconomics" has contents: What is economics, the economic problem, demand and supply, efficiency and equity, government actions in markets, global markets in action, utility and demand; possibilities, preferences, and choices.

    pdf257p bautroibinhyen27 11-05-2017 6 1   Download

  • (BQ) Part 2 book "Essentials of marketing research" has contents: Marketing decision-support system, global marketing research, applied marketing research, evaluation, reports and presentation, qualitative data analysis, quantitative data analysis.

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  • Quote "Luckily there are two differences between global marketing in the digital age and exploration in the 15th century..with a few clicks of your mouse, you can sail around the world in a matter of seconds. You don't have to worry about getting scurvy or being stuck in the doldrums."

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  • Chapter 5. Demographic Dimensions of Global Consumer Markets. When You Finish This Chapter, You Should: 1. Know about population and income trends in global markets—and how they affect marketers. 2. Understand how population growth is shifting in different areas and for different age groups.

    pdf30p leslie88 18-09-2010 98 31   Download

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