In this book we trace the development of Media and Cultural Theory from the Enlightenment through to the present day. Along the way we gesture towards a range of contemporary media texts including film, television, journalism, pop music, the Internet. And, indeed, what first attracted us to BookBoon was the opportunity to create a text that we could update and keep fresh; the media industry moves quickly and it is important to be able to revise interpretations in light of this. With this in mind we decided to make the scope of material covered fairly broad, ranging from Edmund Burke’s...
complexity, also in the field of theories concerning social and economic sciences (The
orgins of Order: Self-Organizations and Selection in Evolution, Oxford univ. Press, 1993).
Efforts will be made to attempt to “crystallize” complex systems, that is to transform
them into structures characterized by a high degree of order.
This book The Systemic Dimension of Globalization that consists of a variety of approaches
and topics was connected throughout the main message - the system conception.
Transnational flows of people, financial resources, goods, information and culture have
recently been increasing in a drastic way and have profoundly transformed the world
(Ritzer and Malone, 2001). This phenomenon has been labeled globalization. As a result, a
great deal of debate and discussion, even controversy (Bird and Stevens, 2003) has taken
place about globalization in various disciplines from different angles. In fact, there seems to
be a controversy in regards to globalization and the contradictory meanings associated with
Globalization is such a contested term. Not only it has been considered a cliché of our
times, but at the same time it has been criticized for its lack of a precise definition. Still
it holds such an appealing and powerful voice. By the sole mention of the concept it
was able to attract the research efforts of leading specialists throughout the world,
each one of them making a contribution to the academic debate.
Advertising can be expensive, but
there are plenty of budget-conscious options, too.
No matter what you’re spending, your approach
should be strategic—don’t squander opportunities to
talk with your markets. n Start with your
markets/needs list developed in “Get Prepared: Step
2.” What are the media reaching these markets?
Radio stations, newspapers, newsletters, etc.
Contact them to get their ad rates and schedules.
Advertising salespeople can help you with good
editorial matches (for example, perhaps there’s a
back-to-school segment featuring homework tips for
At the very outset, let me share the good news that a majority of media
stakeholders that we interviewed across the 15 countries covered in the report
thought future prospects for the media in the region were positive in spite of
the impact of the economic downturn. We also noticed a growing preference
for local Arabic content in countries that produce local content such as Egypt
and Lebanon, indicating further maturation of the media industry and media
consumers away from generalized regional or global media content....
The Oracle server uses many memory components, background processes, and file structures for its backup and recovery mechanism. This lesson reviews the concepts presented in the Oracle9i Database Administration Fundamentals I course, with an emphasis on backup and recovery requirements.
An Oracle instance consists of memory areas (mainly System Global Area [SGA]) and background processes, namely PMON, SMON, DBWn, LGWR, and CKPT. An instance is created during the nomount stage of the database startup after the parameter file has been read.
Public service broadcasters are mandated to “reach a maximum number of viewers and
listeners with a range of programmes which excite and satisfy the interest of viewers and
audiences” (VRT 2010). Both Flemish and French-language broadcasters must produce
relevant national programming designed for intended audiences. This is an issue due to
the high level of cable penetration in the country and the dominance of international
programming from other European countries.
Digital piracy. It's a global war -- and it's just begun. Pirates of the Digital Millennium chronicles that war. All of it: media conglomerates vs. teenagers, tech companies vs. content providers, artists battling artists, nations vs. nations, law enforcement vs. organized crime. John Gantz and Jack Rochester cover every side and all the implications. Economics. Law. Ethics. Culture. The players. And above all, the realities -- including the exclusive new findings of a 57-country digital piracy research project. The media universe is shaking to its very foundations.
In our increasingly mobile world, communication must be effective, global, and available through multiple technologies seamlessly. Unified Communications logically blends and combines previously separate services and features, making communication possible by any means, with anyone, using any of your devices.
In the latest years much research effort was devoted to envision a new paradigm for
wireless transmission. Results from recent works (Wireless Word Research Forum, 2005)
indicate that a possible solution would lie in utilizing in a more efficient manner the diverse
Radio Access Technologies1 (RATs) that are available nowadays, with the purpose of
enabling interoperability among them and convergence into one global telecom
infrastructure (beyond 3G).
Caribbean Examinations Council (CXC) in consultation with policy makers and educators in CXC Participating Territories identified the need for a new programme that would respond to the changing demands of the education sector. A major development has been the move by all territories to universal secondary education, and to enable persons with a wide range of abilities to benefit from educational provision at this level.
his book is a comprehensive and easy-to-understand guide for using the Oracle Data Provider (ODP) version 11g on the .NET Framework. It also outlines the core GoF (Gang of Four) design patterns and coding techniques employed to build and deploy high-impact mission-critical applications using advanced Oracle database features through the ODP.NET provider.
The book details the features of the ODP.NET provider in two main sections: “Basic,” covering the basics and mechanisms for data access via ODP.
Whereas the selection of segmentation variables mainly drawn from management
needs is straightforward, the selection of variables used as descriptors of the identified
segments is more complex. This complexity stems not only from the enormous num-
ber of possible variables, but also from the necessary twofold link these variables have
to offer, namely the link with the selected segmentation variables on the one hand, and
the link with secondary data on media profiles, distributional coverage etc.
Since the 1980s, the food and beverage industry has made children and adolescents the targets
of intense and specialized food marketing and advertising efforts. The proliferation of
electronic media, the deregulation of and declining support for public service advertising, and
the booming economy of the 1990s all contributed to the transformation of children into a
consumer group (Packaged Facts, 2000). In addition, the overabundance of certain foods in the
U.S. food supply (such as corn and grains) along with decreased food production costs, allows
America’s modern culture is unavoidably and irreversibly immersed in the media. Men,
Women, grandmothers, teenagers, even children are subject to the powerful influence of media
today. As Americans, we are subject to an abounding atmosphere of subliminal messages and
culturally strive to be like those we see on television, in the movies, and walking down the
streets of Hollywood. It is vital to realize in our hustle-bustle lives that a billboard with a favorite
celebrity sprawled across it does not deserve respect and extensive praise.
GLOBALIZATION AND ITS IMPACT ON MEDIA IN CHINA: A COMPARATIVE SEMIOTIC CONTENT ANALYSIS OF VISUAL REPRESETATION IN CHINESE AND US MAGAZINE ADVERTISEMENTS 1979-1998 To assess their validity, I
estimate the basic model using test score data from the National Education Longitudinal
Study (NELS) and high school completion rates from the Common Core of Data (CCD).
Neither of these has nearly the breadth of the SAT data, so the estimates presented here are
not as precise as those above, but the point estimates are reassuringly similar....
Deakin’s MBA (International) is a distinctive MBA with an
emphasis on management skills required in a global business
environment. From a foundation in key business disciplines it
develops the capability to respond confidently to the challenges
of the international world of business.
Deakin’s MBA (International) has been designed to give high-
performing students an opportunity to gain industry experience
as part of a world-class MBA.
The MBA (International) is available to applicants who may
not have had experience as a business manager.