Xem 1-20 trên 42 kết quả Good advertising
  • Take a look around your community and make a list of truly superior small businesses—ones you trust so thoroughly you would recommend them to your friends, your boss and even your in-laws. Whether your mind turns to restaurants, plumbers, plant nurseries or veterinarians, chances are good your list is fairly short. Now think about all the ads for local.

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  • There are many people and organizations to whom we are very grateful for their help and support in producing this book. Whilst many of our colleagues in the School of Hospitality, Tourism and Leisure at the University of Wales Institute, Cardiff (UWIC) gave us invaluable support in our research for this book, we would especially like to thank Julia Fallon, Diane Sedgley and Dr Eleri Jones.

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  • Marketing research is the systematic procedure used to gather, record, and analyze new information to help managers make decision about the marketing of goods and services. The many tpes of information gathered can help marketers recruit, retain, and regain customers. The results of research help define the product concept, select the target market, and develop the primary advertising message elements. Pretesting helps detect and eliminate weaknesses before a campaign runs.

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  • We are that on a point with business, the advertisents help trade mane of them to come consumer. I think, they sel l product then they pay for advertisents a half of profi ts . That is good. But the truth

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  • he blank screen You have an advertising assignment of some sort. If you’re sitting with a blank computer screen and struggling about what to do, stop. There’s a better way. To start with, forget that daunting assignment for a while. Instead, gather facts that will interest and inform your audience. And hey, take it easy. This gathering process won’t stress you at all. Rather than grappling for the right words, you can turn the radio on, muse about good things, and – oh, yeah – collect information. Best of all, fact-finding is the right thing to do at this stage....

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  • In particular, public awareness can be increased by engaging policymakers and communities, especially parents and children, in a public discourse that questions current norms around the advertising of fast food and soda to children and disadvantaged ethnic communities. Children in particular need to be brought into the dialogue and involved in creating healthier environments.

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  • The Recommendations refer to the marketing of products and services. They do not refer explicitly to the promotion of brands (as distinct from products and services); however, as certain brands and organizations are clearly associated with products or services whose marketing could fall within the scope of the Recommendations, efforts to restrict marketing in this area also need to consider how brands are marketed. Advertising is only one form of marketing among many, including sponsorship and product placement.

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  • This was the general consensus when I first announced my creative ambitions, twenty years ago. And it didn’t help my commercial prospects that by ‘writer’, I meant ‘poet’. It wasn’t what I wanted to hear. But I knuckled down and got a job in publishing. Not a bad job — the people were nice, the money was OK, bits of the work were interesting. But it made me ill. Literally. I got cold after cold, bug after bug, until I realised it was the job that was bugging me.

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  • Marketing and advertising play a significant role in setting norms and encouraging behaviors, especially for children. Annually, children view tens of thousands of television commercials and see hundreds of billboard and poster advertisements; the majority of these commercials promote food products. As a result, children view multiple food advertisements every day, with the heaviest food advertising for the least nutritious foods and beverages.

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  • Marketers have identified urban, low-income African-American and Latino youth as “superconsumers” of soda, candy, and snack products. Many young people report frequent snacking, unstructured meals, and eating “junk food,” such as candy, chips, and soda, for their primary meal. Recent research studying the amount and type of advertising on prime-time television programs oriented to African-American audiences compared to those for general audiences found that far more food commercials appear on shows with large...

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  • New technologies and software can collect data about the viewing habits and specific interests of children without the knowledge or consent of either the children or their parents. For example, interactive Web sites ask children about their interests, habits and preferences through surveys or quizzes embedded in the games or activities featured on the sites. Marketers can use this information to tailor their marketing messages and to encourage impulse buying of products featured in programming or advertising. Web-based...

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  • Communities can play a lead role in assessing and reducing community-level advertising and marketing of unhealthy foods. Important lessons regarding community-based research and advocacy to address marketing of unhealthy products can be borrowed from the alcohol and tobacco control movements. Community-based efforts to decrease excessive advertising and availability of alcohol and tobacco products, particularly in low-income communities, provide a useful case study in how communities can influence marketing practices. ...

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  • During the course of the update, the authors also reviewed the policy descriptions and criteria used to rate each state’s laws. Modifications were deemed appropriate in several instances because of either changes in the courts’ interpretation of constitutional law as it impacts alcohol advertising regulation, or the need to improve accuracy, clarity, and comparability across states. These revisions are described in Appendix A. Because of these revisions, findings in the...

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  • In 1978, China had only one bank. This acted both as the central bank and the commercial bank, but today there are six commercial banks, a few regional banks, and urban and rural credit co-operations, as well as the central bank. The further reform in China's financial system is still in progress. Before 1978, there were no advertisements in China, but today advertisements are part of the daily life of China's masses.

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  • Unmeasured media include nontraditional venues for promoting a product: Internet marketing, consumer contests, prizes, give- aways, product placement in movies and television shows, novelties and other consumer items (e.g., logos on T-shirts), and spon- sorships of concerts, sporting events, and other forms of entertainment and celebrations. These marketing venues and strategies are part of a dramatic shift in advertising strategy, termed branding, where the advertiser establishes an emotional connection between the brand and the targeted audience.

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  • The federal government enacted the Federal Alcohol Administration Act (FAAA) shortly after the repeal of Prohibition, and this legislation has served as the primary vehicle for regulating alcohol advertising in the United States. The Alcohol and Tobacco Tax and Trade Bureau (TTB) has primary responsibility for enforcing the FAAA. Consumer protection and advertising regulation are not, however, areas of expertise for the TTB, which is located within the Department of the Treasury, and the FAAA provides only limited authority and guidance.

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  • This report focuses on a set of tools to address youth exposure that has been largely ignored: State laws that restrict youth expo- sure to alcohol advertising in both measured and unmeasured media venues. States have systems already in place for administer- ing alcohol advertising regulations, usually (but not always) housed in an Alcoholic Beverage Control (ABC) state agency. Alcohol producers, distributors, and retailers must obtain state licenses to do business in a state.

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  • In 2003, to support efforts at the state level to reduce youth exposure to alcohol marketing, the Center on Alcohol Marketing and Youth (CAMY) issued a report on state advertising laws. 19 It identified key state regulatory strategies that can be effective in reduc- ing youth exposure to alcohol advertising, assessed state practices, and reviewed each state’s law. The report was designed to pro- vide a means for each state to evaluate priorities for enforcement and statutory and regulatory reform.

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  • States have largely abdicated regulatory authority for electronic media—television and radio—even though a review of federal pre- emption law suggests that only transmissions into a state from out of state or on cable are preempted. In other words, broadcasts that originate within a state are subject to state regulation. Although a state may claim such jurisdiction without a provision that makes the authority explicit, an explicit statement of jurisdiction is substantially preferable.

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  • In some cases, the jurisdictional provision is part of a statute that may raise constitutional problems. For example, Alabama claims jurisdiction over all forms of media in a statute that requires prior approval by the ABC board before any advertisement can be aired or published. The prior-approval provision does not include specific application guidelines or strict timeline limits, the absence of which may raise constitutional questions. In these cases, the statute received a -- rating.

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