These three developments—globalization, technological advances, and deregulation—
spell endless opportunities. But what is marketing and what does it have to do
with these issues?
Marketing deals with identifying and meeting human and social needs. One of
the shortest definitions of marketing is “meeting needs profitably.
Good communication between healthcare professionals and men with
prostate cancer is essential. It should be supported by evidence-based written
information tailored to the man's needs. Treatment and care, and the
information men with prostate cancer are given about it, should be culturally
appropriate. It should also be accessible to people with additional needs such
as physical, sensory or learning disabilities, and to people who do not speak
or read English.
Since the 1980s, the food and beverage industry has made children and adolescents the targets
of intense and specialized food marketing and advertising efforts. The proliferation of
electronic media, the deregulation of and declining support for public service advertising, and
the booming economy of the 1990s all contributed to the transformation of children into a
consumer group (Packaged Facts, 2000). In addition, the overabundance of certain foods in the
U.S. food supply (such as corn and grains) along with decreased food production costs, allows
Adolescents exposed to the interventions in Site B were more likely to support use of
contraceptives by unmarried adolescents than those in Site A, and a similar pattern was
seen for contraceptive use by married adolescents. Adolescents who were exposed to the
intervention showed more favorable attitudes regarding use of condoms by unmarried
adolescents than the non-exposed in both Site A and B. The analysis also revealed a
more positive attitude towards health facilities for contraceptive and STI services
compared with pharmacies as a source of supplies and services.
It seems apparent that new medical information resources are needed for this population group if they
are to make informed decisions about their health. Studies indicate that patients who ask questions,
discuss treatment options, express opinions, and state preferences during physician office visits have
demonstrably better health outcomes than those who do not (Campbell and Nolfi 2005, n.p.) It is
important to question how elderly patients can make the little time they have with their doctor count.
Many foreign companies use a combination of exporting, licensing and direct investment in India.
India permits 100% foreign equity in most industries. Units setting up in special economic zones
(SEZs), operating in electronic hardware or software technology parks or operating as 100%
export-oriented units also may be fully foreign-owned. Nevertheless, the government has set
sector-specific caps on foreign equity in certain industries, such as basic and cellular
telecommunications services, banking, civil aviation and retail trading.
Why is the market share of accounting measures shrinking,
and can cross-sectional differences in the extent of shrinkage be
explained? Has the information content of accounting
information itself deteriorated, or should we look to more
fundamental changes in the economic environment? For
example, Milliron (2000) documents a significant shift over the
past twenty years in board characteristics measuring director
accountability, independence, and effectiveness consistent with
a general increase in directors’ incentive alignment with
This multiple-case study focuses on the practices and functions of customer reference marketing, and on the
ways through which customer references can be deployed as marketing assets. The research is based on
multiple-case-study methodology and the empirical findings were derived from an in-depth analysis of 38
semi-structured personal interviews with managers in four case companies operating in the fields of process
and information technology.
The word genre comes from the French meaning type or category. Its roots
are in the Latin word genus, a word which is now used to describe
classification in biology. Using the concept of genre in relation to the moving
image serves much the same purpose. Approaching films in relation to genre
inevitably means treating individual films not as unique works of art but as
members of different categories or groupings.
There are two major approaches to film genre: The Descriptive Approach and
The Functional Approach. ...
Like so many organizations is today’s global economy, Booz Allen
Hamilton requires leadership that is diverse in its thinking, strong
in business acumen and open to new ideas and opportunities.
Founded in 1914, Booz Allen Hamilton is a strategy and technology
consulting firm with more than 16,000 staff located on six continents.
We have experienced tremendous growth, averaging 20
percent per year, over the past seven years. This growth has stretched
our current leaders and created new challenges for developing future
The mystery shopping identifies potentially significant failings in the PPI sales
processes of some firms. Several of the firms shopped did not comply with the
specific regulatory requirements in ICOB or treating their customers fairly when
undertaking these transactions.
The mystery shopping results highlight standards of behaviour that fall below our
expectations and raise questions about firms’ systems and controls. They may also
indicate failures in the quality of staff training and competence.
Ensure that system and network administrators are trained and capable. Security testing must be
performed by capable and trained staff. Often, individuals recruited for this task are already involved in
system administration. While system administration is an increasingly complex task, the numbers of
trained system administrators generally has not kept pace with the increase in computing systems.
A distinguishing feature of the water quality problem is that environmental damages—
that is, the costs to society of pollution—are highly dependent on the location of pollution
sources in the hydrological, social, and economic landscape. First, the demand for water quality
varies from location to location. Some waterbodies are envisioned as pristine, where recreation
and species support is the overriding concern.
One of the “Four P’s of Marketing,” product refers to the desired behavior and associated
benefits you are asking the audience to do, and tangible objects or services that support or
facilitate behavior change. Examples of the former include receiving a winter flu vaccine, with
the benefit that you are more likely to be able to spend holidays with your family and not in
the hospital; or exercising a certain amount, with the benefit that you feel more energetic
and in control of your life.
Many studies have shown that a good way to improve customer retention is to sell more products to the same custo-
mers, i.e. extend the portfolio of products or services bought from a given supplier. Of course, given a specific custo-
mer profile, companies would like to know what is the next most-likely product or service a customer is going to buy.
In analytical CRM, we build cross-sell/up-sell models, also known as NPTB (next product to buy) models. These enable
marketing analysts to target customers with the most appropriate product.
Today, luxury goods makers have started descending on India, and surprisingly, the nation's
wealthy are enjoying indulgence not seen since the time of the maharajahs. The old rich have, of
course, always been rich. But something in Indian culture has inhibited ostentatious displays of
wealth. That coyness seems to have vanished.
Retail consultancy firm KSA Technopak estimates that India's luxury market is growing at 20% a
year. The market for high-end clothing and accessories alone is estimated to be worth $US445
million ($A610 million).
This should consider that premiums reflect both the first
party costs (generally damage to the driver’s own vehicle)
and third party costs (generally damage to property outside
of the driver’s vehicle and injury costs for people outside of
the vehicle although it will, of course, include injury costs for
passengers in the driver’s vehicle where the driver is at fault).
These new technologies, therefore, need to be able to reduce the casualty rate and the level of severity
The state-of-the-art infrastructure facility at IIFT
includes well equipped computer centre which
caters to the students and faculty member's specific
requirements. Most of the activities which require IT
support revolve around the training and research
The computer labs for the students are open 24
hours wi th adequate number of desktop
connections. This facility also houses the provision
to conduct online assessment activities ...
The loss in fee income translates into quite significant prospective employment losses in the
Australian higher education sector. On the broad‐based modelling undertaken, between
2010 and 2011 alone, these are in order of between 402 FTE positions under the Sideways
scenario, 982 positions under the Trough scenario and 1,851 under the Perfect Storm where
there is a more dramatic decline in commencements. Over time these losses are sustained if
student numbers do not increase. ...
The author would like to express his deep appreciation to Dr. Todd F. Shupe for his
guidance and assistance throughout the course of this study. He will always be grateful to
Dr. Shupe’s scientific advice, detailed assistance, and kind encouragement.
The author would always like to express his sincere gratitude to Dr. Chung Y. Hse for his
untiring guidance on experimental design and assistance throughout the duration of this
project. His keen love to science always inspires the author for the future study.