Harnessing opportunities

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  • These three developments—globalization, technological advances, and deregulation— spell endless opportunities. But what is marketing and what does it have to do with these issues? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.

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  • Good communication between healthcare professionals and men with prostate cancer is essential. It should be supported by evidence-based written information tailored to the man's needs. Treatment and care, and the information men with prostate cancer are given about it, should be culturally appropriate. It should also be accessible to people with additional needs such as physical, sensory or learning disabilities, and to people who do not speak or read English.

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  • Since the 1980s, the food and beverage industry has made children and adolescents the targets of intense and specialized food marketing and advertising efforts. The proliferation of electronic media, the deregulation of and declining support for public service advertising, and the booming economy of the 1990s all contributed to the transformation of children into a consumer group (Packaged Facts, 2000). In addition, the overabundance of certain foods in the U.S. food supply (such as corn and grains) along with decreased food production costs, allows food...

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  • Adolescents exposed to the interventions in Site B were more likely to support use of contraceptives by unmarried adolescents than those in Site A, and a similar pattern was seen for contraceptive use by married adolescents. Adolescents who were exposed to the intervention showed more favorable attitudes regarding use of condoms by unmarried adolescents than the non-exposed in both Site A and B. The analysis also revealed a more positive attitude towards health facilities for contraceptive and STI services compared with pharmacies as a source of supplies and services.

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  • It seems apparent that new medical information resources are needed for this population group if they are to make informed decisions about their health. Studies indicate that patients who ask questions, discuss treatment options, express opinions, and state preferences during physician office visits have demonstrably better health outcomes than those who do not (Campbell and Nolfi 2005, n.p.) It is important to question how elderly patients can make the little time they have with their doctor count.

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  • Many foreign companies use a combination of exporting, licensing and direct investment in India. India permits 100% foreign equity in most industries. Units setting up in special economic zones (SEZs), operating in electronic hardware or software technology parks or operating as 100% export-oriented units also may be fully foreign-owned. Nevertheless, the government has set sector-specific caps on foreign equity in certain industries, such as basic and cellular telecommunications services, banking, civil aviation and retail trading.

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  • Why is the market share of accounting measures shrinking, and can cross-sectional differences in the extent of shrinkage be explained? Has the information content of accounting information itself deteriorated, or should we look to more fundamental changes in the economic environment? For example, Milliron (2000) documents a significant shift over the past twenty years in board characteristics measuring director accountability, independence, and effectiveness consistent with a general increase in directors’ incentive alignment with shareholders’ interests.

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  • This multiple-case study focuses on the practices and functions of customer reference marketing, and on the ways through which customer references can be deployed as marketing assets. The research is based on multiple-case-study methodology and the empirical findings were derived from an in-depth analysis of 38 semi-structured personal interviews with managers in four case companies operating in the fields of process and information technology.

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  • The word genre comes from the French meaning type or category. Its roots are in the Latin word genus, a word which is now used to describe classification in biology. Using the concept of genre in relation to the moving image serves much the same purpose. Approaching films in relation to genre inevitably means treating individual films not as unique works of art but as members of different categories or groupings. There are two major approaches to film genre: The Descriptive Approach and The Functional Approach. ...

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  • Like so many organizations is today’s global economy, Booz Allen Hamilton requires leadership that is diverse in its thinking, strong in business acumen and open to new ideas and opportunities. Founded in 1914, Booz Allen Hamilton is a strategy and technology consulting firm with more than 16,000 staff located on six continents. We have experienced tremendous growth, averaging 20 percent per year, over the past seven years. This growth has stretched our current leaders and created new challenges for developing future leaders....

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  • The mystery shopping identifies potentially significant failings in the PPI sales processes of some firms. Several of the firms shopped did not comply with the specific regulatory requirements in ICOB or treating their customers fairly when undertaking these transactions. The mystery shopping results highlight standards of behaviour that fall below our expectations and raise questions about firms’ systems and controls. They may also indicate failures in the quality of staff training and competence.

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  • Ensure that system and network administrators are trained and capable. Security testing must be performed by capable and trained staff. Often, individuals recruited for this task are already involved in system administration. While system administration is an increasingly complex task, the numbers of trained system administrators generally has not kept pace with the increase in computing systems.

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  • A distinguishing feature of the water quality problem is that environmental damages— that is, the costs to society of pollution—are highly dependent on the location of pollution sources in the hydrological, social, and economic landscape. First, the demand for water quality varies from location to location. Some waterbodies are envisioned as pristine, where recreation and species support is the overriding concern.

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  • One of the “Four P’s of Marketing,” product refers to the desired behavior and associated benefits you are asking the audience to do, and tangible objects or services that support or facilitate behavior change. Examples of the former include receiving a winter flu vaccine, with the benefit that you are more likely to be able to spend holidays with your family and not in the hospital; or exercising a certain amount, with the benefit that you feel more energetic and in control of your life.

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  • Many studies have shown that a good way to improve customer retention is to sell more products to the same custo- mers, i.e. extend the portfolio of products or services bought from a given supplier. Of course, given a specific custo- mer profile, companies would like to know what is the next most-likely product or service a customer is going to buy. In analytical CRM, we build cross-sell/up-sell models, also known as NPTB (next product to buy) models. These enable marketing analysts to target customers with the most appropriate product.

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  • Today, luxury goods makers have started descending on India, and surprisingly, the nation's wealthy are enjoying indulgence not seen since the time of the maharajahs. The old rich have, of course, always been rich. But something in Indian culture has inhibited ostentatious displays of wealth. That coyness seems to have vanished. Retail consultancy firm KSA Technopak estimates that India's luxury market is growing at 20% a year. The market for high-end clothing and accessories alone is estimated to be worth $US445 million ($A610 million).

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  • This should consider that premiums reflect both the first party costs (generally damage to the driver’s own vehicle) and third party costs (generally damage to property outside of the driver’s vehicle and injury costs for people outside of the vehicle although it will, of course, include injury costs for passengers in the driver’s vehicle where the driver is at fault). These new technologies, therefore, need to be able to reduce the casualty rate and the level of severity of collisions.

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  • The state-of-the-art infrastructure facility at IIFT includes well equipped computer centre which caters to the students and faculty member's specific requirements. Most of the activities which require IT support revolve around the training and research activities pursuits. The computer labs for the students are open 24 hours wi th adequate number of desktop connections. This facility also houses the provision to conduct online assessment activities ...

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  • The loss in fee income translates into quite significant prospective employment losses in the  Australian  higher  education  sector.  On  the  broad‐based  modelling  undertaken,  between  2010 and 2011 alone,  these are  in order of between 402 FTE positions under  the Sideways  scenario, 982 positions under the Trough scenario and 1,851 under the Perfect Storm where  there is a more dramatic decline in commencements. Over time these losses are sustained if  student numbers do not increase. ...

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  • The author would like to express his deep appreciation to Dr. Todd F. Shupe for his guidance and assistance throughout the course of this study. He will always be grateful to Dr. Shupe’s scientific advice, detailed assistance, and kind encouragement. The author would always like to express his sincere gratitude to Dr. Chung Y. Hse for his untiring guidance on experimental design and assistance throughout the duration of this project. His keen love to science always inspires the author for the future study. Dr.

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