Drum Up Business
Many years ago, a large American shoe company sent two sales representatives out to different parts of the Australian outback to see if they could drum up some business among the Aborigines.
Every day we’re faced with many choices involving consumer products and services. With all the offers we read about in the newspaper, hear on the radio, see on television, receive in the mail, find online or come across in stores, it’s often difficult to distinguish between a bargain and a rip-off. That’s why it’s important for you to understand your rights and responsibilities as a consumer so you can make the right decisions.
My interest in the relationship between tort law and the implementation of
international human rights standards, particularly the European Convention on
Human Rights, was prompted by a series of cases decided in the last decade that
challenged the English courts to make public authorities accountable for their
actions. Perhaps the most notable was the House of Lords’ decision in X v.
The EQ Interview
“Adele Lynn’s newest book, destined to be a bestseller, captures the vital importance and necessity of behavioral interviewing for emotional intelligence. I find myself not being able to put this book down!” —John Dickson, President and CEO, Redstone SeniorCare
“Selecting the right candidate is critical. Without question, The EQ Interview will enable me to make far more intelligent and informed hiring decisions.
“Adele Lynn’s newest book, destined to be a bestseller, captures the vital importance and necessity of behavioral interviewing for emotional intelligence. I find myself not being able to put this book down!” —John Dickson, President and CEO, Redstone SeniorCare “Selecting the right candidate is critical. Without question, The EQ Interview will enable me to make far more intelligent and informed hiring decisions.” —Bill Abbate, Director, Excell Technologies “The great challenge of recruiters is how to identify emotional intelligence in potential candidates.
The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.
This guideline makes recommendations about how healthcare professionals
can help patients to make informed decisions by facilitating the involvement of
patients in the decision to prescribe, and how they can support patients to
adhere to the prescribed medicine. We have not made separate
recommendations for carers and families. The principal relationship is
between patient and healthcare professional, and the patient has a right to
decide who should be involved in their care. With the patient's consent, carers
should have access to appropriate levels of information and support.
Choosing a major can be scary. It’s not a simple either/or decision, like choosing a car
with either stick shift or automatic. It means a commitment of several years and,
in most cases, a great amount of money. Although it’s a personal decision, your friends
and relatives will probably feel free to second-guess it. How can you sort out all of the
possible choices and pick one that’s right for you?
Th is book can help.