As the Chambers Distinguished Professor of Advertising at the University of Oregon, Morrison is excited and optimistic about the evolution of all forms of communication – from advertising to journalism – but has little patience for wasted creative energy or misdirected principles. I had the opportunity to talk with her this morning (since I’m playing “visiting professor” at UO this week) about the changing face of local media, journalism, higher education and yes, advertising.
The studies that have entered the public domain have been largely inconclusive or
suffer from serious methodological deficiencies. A study funded by the American Insurance
Association (AIA), an industry trade association, found no correlation between income and
credit scores (AIA, 1998). However, the AIA study appears to suffer from methodological
flaws so serious that no conclusions are warranted.
The Virginia Bureau of Insurance sponsored a study based on ZIP Code aggregates.
Unfortunately, the numeric results of the analysis were never publicly released.
Marketing has been witness to a growing degree of finesse in being able to reach
its target audience. This movement to identify and subsequently target a specific group
of the population began with the understanding of the demographic profile of the target
group to be reached. This was subsequently enhanced by the addition of other
characteristics such as geographic location of audience members, their psychographic
profile, and then on the basis of the technological developments (Example: scanners)
consumer product usage data.
It has become a habit that following completion of a research programme, a review
or assessment is performed. Partly to justify the money and efforts that went into the
programme and partly to identify novel directions for new programmes. Following
this tradition, the sponsor of the International Cooperation research programme
(DLO-IC), the Dutch Ministry of Agriculture, Nature and Food Quality (LNV),
asked a small group of scientists to draw lessons from its recently completed North-
The Manual on Descriptive Analysis Testing for Sensory Evaluation was sponsored by Com-mittee E-18 on Sensory Evaluation. Descriptive analysis is a sensory method by which the attributes of a food or product are identified and quantified, using human subjects who have been specifically trained for this purpose.
A decision support system (DSS) will be developed, using the results of the MRB model system and other
existing watershed DSSs to enable decision-making about investments in watershed management, aquatic
ecosystem restoration, water quality, water quantity, and groundwater management measures in the MRB.
The DSS will be explicitly designed to meet sponsor needs. The DSS will be linked to the Basin GIS to
enable visualization of the spatial arrangement of management measures.
The authors investigate the relationship between sports-related event sponsorship and
stock market valuation and identify factors that influence the financial rewards of sponsorship
using World Cup and PGA tour sponsorship data. In particular, relationship between sports
sponsorship with financial performance is examined in terms of sponsorship fit, event
characteristics, and brand equity.
Individuals are then identified as workers and nonworkers
(i.e., the unemployed and the respective dependents/
spouses of workers). Workers are assigned
employer wage distribution characteristics from EDD
2007 data based on firm size and insurance offer status
from their MEPS record. e firms are then statistically
matched to the Employer Sponsored Insurance (ESI)
data from the 2010 CEHBS, which contains additional
information on the actuarial value of the health plans
Governance arrangements must cover all internal agency reporting lines and lines of accountability, including
relevant agency boards or executive committees. For example the ‘sponsor’ may report directly to the agency
head and minister, as well as to an internal agency executive committee, and to external advisory or steering
groups; the project manager may report to the project ‘leader’ or directly to the ‘sponsor’ but may also be
accountable to an ad hoc working group or task force.
he National Intelligence Council (NIC) sponsored this study by the RAND Corporation to
inform the NIC’s 2020 project1 and help provide US policymakers with a view of how world
developments could evolve, identifying opportunities and potentially negative developments
that might warrant policy action. From June 2004 through August 2005, RAND undertook
the challenging task of identifying technologies and applications that have the potential for
signiﬁcant and dominant global impacts by 2020. ...