First, you will analyze the usage scenario for potential business objects. These
candidate business objects are the logical constructs that help identify the
services, attributes, and relationships of the future solution.
Next, you will analyze the usage scenario for potential services.
Finally, you will extend the analysis to identify hidden objects and services.
Implementation planning must identify who is accountable for the realisation of benefits – particularly if the
stakeholders concerned are external to departments or agencies. You are encouraged to consult the relevant
policy area of PM&C in developing your approach to this.
Be mindful that the milestones, tracked through the CIU reporting process, will focus on outcomes and
benefits, such as the expected impacts or level of user take-up, as well as the development of products,
services and programmes and their roll-out.
Chapter 14 - Developing and pricing goods and services. After studying this chapter you will be able to understand: Describe a total product offer; identify the various kinds of consumer and industrial goods; summarize the functions of packaging; contrast brand, brand name, and trademark, and show the value of brand equity; explain the steps in the new-product development process; describe the product life cycle; identify various pricing objectives and strategies.
Chapter 6 - Planning the audit; linking audit procedures to risk. This chapter explained the manner in which auditors plan an audit and design audit programs. In this chapter, the learning objectives are: Identify the factors considered by auditors in accepting new clients, explain a CPA's responsibilities when planning an audit, explain how the auditors assess a client's business risk and use these risks to determine inherent risks.
In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the
Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable
Objectives include (1) familiarizing students with fundamental principles
drawn from relevant theories that offer practical insights and solutions for
solving business and managerial problems; (2) developing proficiency in
identifying and analyzing problems and relating appropriate theory to practical
situations; (3) promoting attitudes and competencies of intellectual curiosity and
encouraging lifelong learning beyond completion of the degree program; and
(4) aiding students in recognizing and developing the initiative, imagination,
creativity, ethics, values, and judgment n...
Chapter 5 - Electronic commerce: Strategies for the new economy. This chapter include objectives: Define and describe the nine major e-commerce business models, identify the differences and similarities among customers and their perceived value of products and services in the B2B and B2C e-commerce business models, compare and contrast the development of a marketing mix for customers in the B2B and B2C e-commerce business models,...
Marketing is the supply of goods or services in order to meet the clients needs.
It is the process that combines the company’s capacities with the clients needs.
The marketing plan is the instrument for planning and organising the company’s
resources and capacities for achieving marketing objectives for the new firm. It has to
identify the most promising business opportunities for the company and details how to
enter, capture and retain positions in identified markets.