I’m always amazed where I find ideas and support for book projects,
invariably in the oddest of places. Who’d have thought that
the very earnest young man I interviewed for The 80% Minority
five years ago from Mountain Equipment Co-Op would become
a crucial member of my company’s team, let alone become my
talented co-author. Sean’s retail expertise, but more importantly,
his innate understanding of women consumers never ceases to
amaze me. He teaches me every day.
In the autumn of 1994, a New Yorker cartoonist imagined a clinical scene
in which a patient who is literally radiant with health, his body throwing
off a nearly blinding aura of wellness, is nevertheless being sternly admonished
by his physician because he has achieved his health the wrong way:
“You’ve been fooling around with alternative medicines, haven’t you?” the
New Yorker cartoons constitute the most sensitive of barometers to shifting
currents in America’s cultural atmosphere.
CHAPTER 11 The Regression Fallacy. Only for the sake of this exercise we will assume that “intelligence” is an innate property of individuals and can be represented by a real number z. If one picks at random a student entering the U of U, the intelligence of this student is a random variable which we assume to be normally distributed with mean µ and standard deviation σ.