Xem 1-20 trên 103 kết quả Interactive media
  • To explore the important factors advertisers weigh when considering digital interactive media and direct mail. Each medium has its own distinct characteristics and each has unique advantages and drawbacks. Advertisers must be able to compare the merits of these media and understand the most cost-effective ways to use them in their media mix.

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  • – Allows users to send electronic mail – Discussion groups, newsgroups, bulletin boards – Databases, library catalogs, and electronic journals – Software protocol for transferring files – Software protocol for transferring hypertext language files – Computer system for transferring files between computers – Document retrieval system used to search for Information – Use of keywords in databases to retrieve full text information – Sound, graphic images, video, and hypertext on single pages...

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  • In this chapter we examine how print advertising enhances the advertiser’s media mix. Newspapers and magazines, with their unique qualities, can complement broadcast, direct mail, and other media. By using print wisely, advertisers can significantly increase the reach and impact of their campaigns and still stay within their budget.

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  • This book explains, collects and reports on the latest research results that aim at narrowing the so-called multimedia "Semantic Gap": the large disparity between descriptions of multimedia content that can be computed automatically, and the richness and subjectivity of semantics in user queries and human interpretations of audiovisual media. Addressing the grand challenge posed by the "Semantic Gap" requires a multi-disciplinary approach (computer science, computer vision and signal processing, cognitive science, web science, etc....

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  • If you're a web developer or designer familiar with CSS and JavaScript, this tightly focused introduction shows you how to add HTML5 media elements to your web pages, and how to provide custom controls for letting web visitors interact with the content. You'll also learn how to provide subtitles and captions, using file formats that work in browsers now. This book includes code samples and downloadable examples to help you take full advantage of audio and video in your web pages.

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  • As a means of reaching the masses, no other medium today has the unique creative ability of television. Broadcast TV grew faster than any previous advertising medium because of the unique advantages it offered advertisers: mass coverage at efficient cost, impact,prestige,and social dominance. Television is a powerful creative tool, but the medium still has many drawbacks, including high actual cost, limited selectivity, brevity, clutter, and susceptibility to zipping and zapping.

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  • While interacting socially, people are aware of and react to the feedback that they receive by the other people in an environment. They adjust their body posture, their facial expressions, and their general presentation. These adjustments are made not to be artificial but to convey appropriate social information for the situation.

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  • Another trend supporting the use of social media for knowledge exchange, information and learning purposes, is reflected in the high usage of Internet sites and services to exchange audiovisual content. In 2008, as Figure 4 illustrates, 61% of European Internet users and 81% of those aged 16 to 24 used the Internet for leisure activities related to obtaining and sharing audiovisual content, ranging from 43% (aged 16 to 24: 65%) in Ireland to 43% in Luxembourg (95% in the Netherlands for 16 to 24 year olds). 33% (aged 16 to 24: 46%) used it for listening to Web...

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  • The growth and popularity of social media throughout 2011 has not shown signs of slowing down, either on a global level or within the Arab region. Globally, Facebook still dominates, with over 800 million users worldwide, of which 50% log in daily, while 350 million users access Facebook through mobile devices2 . Twitter, on the other hand, reached over 100 million “active users” in September 20113 , with an estimated 200 million “tweets” generated each day. Half of these active users log in every day, although not all of them tweet.

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  • Globally, the most recent gender breakdown of social media usage (if we take Facebook, as an example) reflects that of real- world demographics, with the number of male and female Facebook users roughly equal. 5 This trend, however, does not hold in the Arab region, where only a third of Facebook users are women. 6 This ratio has not changed since the last edition of the Arab Social Media Report was published in May 2011, despite the fact that Arab women have been active on social media sites across the region throughout the “Arab spring.

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  • Abiosensor can be generally defined as a device that consists of a biological recognition system, often called a bioreceptor, and a transducer. In general, a biochip consists of an array of individual biosensors that can be individually monitored and generally are used for the analysis of multiple analytes. The interaction of the analyte with the bioreceptor is designed to produce an effect measured by the transducer, which converts the information into a measurable effect, such as an electrical signal. Figure 1.1 illustrates the conceptual principle of the biosensing process.

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  • Lesson 01 MQ Solution., Inc Giới thiệu tổng quát về Quy trình truyền thông tích hợp (IMC) (IMC = Integrated Marketing Communications) Trình bày: Kenny Jun 1 .Các công cụ chính sử dụng trong IMC Point of Purchase Internet/ Interactive Media Direct Marketing Publicity Public Relations Packaging Các đối tượng truyền thông, tiếp thị Direct Response Sales Promotion Print Media Broadcast Media Outdoor Events 2 Copyright © 2008 – prepared by Kenny Jun .

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  • Constance (Connie) Porter is an Assistant Professor in the Marketing Department of Mendoza College of Business, University of Notre Dame. Porter researches trust and relationship management, with an emphasis on interactive, social-media marketing environments. Porter teaches courses in customer relationship management and marketing & technology, where students learn how to build and grow profitable relationships with customers, especially by leveraging the power of information and technology.

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  • James F. Kurose and Keith W. Ross Preface Link to the Addison-Wesley WWW site for this book Link to overheads for this book Online Forum Discussion About This Book - with Voice! 1. Computer Networks and the Internet 1. What is the Internet? 2. What is a Protocol? 3. The Network Edge 4. The Network Core s Interactive Programs for Tracing Routes in the Internet s Java Applet: Message Switching and Packet Switching 5. Access Networks and Physical Media 6. Delay and Loss in Packet-Switched Networks 7. Protocol Layers and Their Service Models 8. Internet Backbones, NAPs and ISPs 9....

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  • Want to create devices that interact with the physical world? This cookbook is perfect for anyone who wants to experiment with the popular Arduino microcontroller and programming environment. You’ll find more than 200 tips and techniques for building a variety of objects and prototypes such as toys, detectors, robots, and interactive clothing that can sense and respond to touch, sound, position, heat, and light.

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  • A / Aims and objectives : By the end of the lesson , Ss will be able to get acquainted with “The Media “ and know some new words such as newspapers , magazines , Television , interactive T.V . - Skill : Pair work , group work Listening and reading B/ Teaching aids : text books , cassette , chalks , boards C / Procedure : I / Warm up : Cross word 1. System for producing on a screen visual imagines transmitted with sound 2. Transmission and repetition of messages by electro – magnetic waves without connecting...

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  • If you use Entity Framework in Visual Studio 2008 and .NET 3.5, this is the book you want. Programming Entity Framework, 1st Edition offers experienced developers a thorough introduction to Microsoft’s core framework for modeling and interacting with data in .NET applications. This hands-on tour provides a deep understanding of Entity Framework’s architecture and APIs, and explains how to use the framework in a variety of applications built with Visual Studio 2008 and .NET 3.5.

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  • Midsize Business Communications for Dummies is the latest in the highly successful Avaya series and explores the unique challenges faced by midsize businesses and how intelligent communications can improve interactions across employees, suppliers and customers.

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  • Since the World Wide Web became widely available in the mid 1990s, Web-based applications have developed rapidly. The Web has come to be used by a range of people for many different purposes, including online banking, e-commerce, distance education, social networking, data sharing, collaborating on team projects, and healthcare-related activities. Effective user interactions are required for a Web site to accomplish its specific goals, which is necessary for an organization to receive a proper return on investment or other desired outcomes.

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  • AJAX enables interactive interfaces that can replace traditional user interfaces. Enhance the user experience of your PHP website using AJAX with this practical and friendly tutorial! This book is the most efficient resource you can get to enter the exciting world of AJAX with PHP. Based on numerous examples and detailed case studies, this AJAX with PHP tutorial will build your foundation knowledge for creating faster, better web applications.

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