International branding

Xem 1-20 trên 37 kết quả International branding
  • Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

    pdf273p real_spamer9x 23-05-2011 374 250   Download

  • The difference between a brand and branding Most experts define what a brand is in one of two ways. The first set of defifinitions focuses on some of the elements that make up a brand: • “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”2 • “A name, sign, or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.

    pdf40p leetinh 23-10-2012 89 36   Download

  • The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential.

    pdf157p transang3 29-09-2012 52 28   Download

  • OTHER ECONOMIST BOOKS Guide to Analysing Companies Guide to Business Modelling Guide to Economic Indicators Guide to the European Union Guide to Financial Markets Guide to Management Ideas Numbers Guide Style Guide Dictionary of Business Dictionary of Economics International Dictionary of Finance Business Ethics Business Strategy China’s Stockmarket E-Commerce E-trends Globalisation Successful Innovation Successful Mergers Wall Street Essential Director Essential Finance Essential Internet Essential Investment Pocket Asia Pocket Europe in Figures Pocket World in Figures...

    pdf273p leetinh 23-10-2012 36 15   Download

  • ith SharePoint 2010, Microsoft has provided a more robust environment for creating collaboration and content management sites that rival any of the popular websites on the internet. Creating a branded SharePoint site involves understanding both traditional web design techniques as well as topics that are typically reserved for developers.

    pdf458p hoa_can 29-01-2013 29 9   Download

  • Job description cho tất cả các cá nhân liên quan: kế họach huấn luyện Đáo tạo tư duy cá nhân. Hoàn thiện ISO cho tất cả các khâu liên quan, từ sản xuất đến phân phối Chuyên ngyhiệp hóa các quy trình Marketing . Chính sách motivation; tuyên truyền chính sách công ty: chia sẻ tầm Nhìn và mục tiêu kinh doanh: lắng nghe ý kiến , Internal PR

    ppt61p diemanh 11-03-2009 172 98   Download

  • Value investing has long been recognized as an effective investment strategy. This book brings the reader through the strategies and thought processes used by professional value investors, using clear language. It presents the concepts, implementation and benefits of value investing and includes an expanded section on international value investing with "how-to" information on investing overseas. All data, statistics, anecdotes, illustrations and graphics have been updated and the final chapter explores structuring the portfolio for maximum returns....

    pdf648p transang4 10-10-2012 92 44   Download

  • The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.

    doc4p hgiang 11-03-2009 109 13   Download

  • ExpressExec is 3 million words of the latest management thinking compiled into 10 modules. Each module contains 10 individual titles forming a comprehensive resource of current business practice written by leading practitioners in their field. From brand management to balanced scorecard, ExpressExec enables you to grasp the key concepts behind each subject and implement the theory immediately. Each of the 100 titles is available in print and electronic formats.

    pdf113p vigro23 24-08-2012 30 9   Download

  • This book has been written to help professionals, students, and lay people identify the increasing number of terms in the fields of environmental engineering and science. More than 8000 terms, acronyms, and abbreviations applying to wastewater, potable water, industrial water treatment, seawater desalination, air pollution, incineration, and hazardous waste remediation have been defined. The most unique feature of this book is the inclusion of more than 3000 trademarks and brand names.

    pdf336p boy_them_yeu 03-07-2013 40 8   Download

  • Deakin’s MBA (International) is a distinctive MBA with an emphasis on management skills required in a global business environment. From a foundation in key business disciplines it develops the capability to respond confidently to the challenges of the international world of business. Deakin’s MBA (International) has been designed to give high- performing students an opportunity to gain industry experience as part of a world-class MBA. The MBA (International) is available to applicants who may not have had experience as a business manager.

    pdf0p lenh_hoi_xung 22-02-2013 24 5   Download

  • A seminal idea proposed in The Intimate Enemy which has subsequently come rather to define Nandy's (frequently mis-represented) public political stance concerns the disjunctions imposed by colonialism which have returned to haunt contemporary India. The pen- etration of the West has created a class of mimic men, "modernists, whose attempts to identify with the colo- nial aggressors has produced...pathetic copies of...

    pdf0p khanhchilam 01-04-2013 14 5   Download

  • Today social are growing, human life increasingly modern housewife as a wide selection of products to support family care work. The rice cooker is one of those products. Currently on the market there are many types of rice cooker Cuckoo, Korean brand.

    doc7p skulgirl 14-12-2012 29 4   Download

  • These capital requirements were notable because, for the first time, regulatory minimum capital requirements could be based on the output of banks’ internal risk measurement models. The market risk capital requirements thus stood in sharp contrast to previous regulatory capital regimes, which were based on broad, uniform regulatory measures of risk exposure.

    pdf18p enter1cai 12-01-2013 21 4   Download

  • The hard surfacing material required for the roads can be extracted in the hilly area to the east of the Boa Plain. It is proposed that a project manager with a wide international experience of planta- tion crop development be appointed to direct the operation and ensure that i t func- tions efficiently. He should be assisted by a field manager with a sound experience of oi l palm and rubber planting to ensure a high standard of crop establishment and early maintenance. Estate managers would be appointed during the development phase to gain experience.

    pdf30p thieubaotrang 23-04-2013 29 2   Download

  • Planning for the IM Boards? This 12th Edition is for you. The 12th Edition IM Core has been updated and reviewed by more than 20 subspecialty experts-with complete rewrite of selected subspecialty sections. The Core Curriculum covers Cardiology, Pulmonary Medicine, Gastroenterology, Infectious Diseases, Rheumatology, Endocrinology, Hematology, Oncology, Nephrology, Neurology, Dermatology, Allergy, Immunology and General Internal Medicine in great detail in 5 books. These books are in brand new condition, in fact you will not be able to differ from new books ....

    pdf69p hyperion75 21-01-2013 23 1   Download

  • Nabin’s current research will strike a chord with most people. He is tackling the pharmaceutical industry head-on by examining the issues surrounding generic alternatives in the purchase of prescription drugs. When people are asked if they would like a cheaper brand, they usually assume that the ingredients are the same, but the results of level trade tests have been surprising, he explains. ‘A recent medical journal confirmed that the active ingredients in the drugs are the same but the inactive ingredients are different.

    pdf51p lenh_hoi_xung 22-02-2013 16 1   Download

  • Stakeholder and biodiversity at the local level is a three-year collaboration between the Center for International Forestry Research (CIFOR) and the Swiss Development Cooperation (SDC). Tropenbos International-Vietnam (TBI-V) has been a very helpful collaborator for coordinating the project activities. The project goal is to contribute to the enhancement of the livelihoods of local forest dependent communities and sustainable forest management.

    pdf21p thieubaotrang 23-04-2013 18 2   Download

  • Chapter 7 define product and the major classifications of products and services; describe the decisions companies make regarding their individual products and services, product lines, and product mixes; discuss branding strategy – the decisions firms make in building and managing their brands; identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require; discuss two additional product issues: socially responsible product decisions and international product and services marketing.

    ppt37p allbymyself_06 28-01-2016 9 2   Download

  • High medicine prices increase the cost of treatment. For example, treatment of an adult respiratory infection with a 7-day course of treatment with ciprofloxacin would cost the lowest-paid government worker over a day’s wage in most countries. Costs escalate when originator brands are used: the same treatment would cost the lowest-paid unskilled government worker over 10 days’ wages in the majority of the countries studied; in Armenia and Kenya, over a month’s salary would be needed to purchase this treatment.

    pdf31p quaivatdo 14-11-2012 20 0   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản