International marketing

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  • Policy makers (executives and government leaders), educators, and students alike have a basic obligation to take advantage of the opportunities to learn and transmit the knowledge of the world. International experiences are not luxuries.Without the comprehension of global issues, education is not complete. International marketing is not a subset or special case of domestic marketing. While a person should benefit from an observation of marketing in another culture, the greater benefit is derived from one’s better understanding of oneself in the process.

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  • Thesis paper International Marketing: Product standardization strategy and product adaptation strategy offer some recommendations for Vietnamese company to consider when doing launching their products abroad and performing International Marketing.

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  • Invite you to consult the "International Marketing Plan Guide" below for additional material to serve the needs of learning and research. Content document gives you the content: Research Methodology, For reference purpose here, recommended marketing strategy, Situational Analysis content,... Hope useful document serves the academic needs and research.

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  • Chapter 8 - Developing a global vision through marketing research. After studying this chapter you will be able to understand: The importance of problem defi nition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research.

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  • Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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  • Chapter 13 - Products and services for consumers. In this chapter, students will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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  • Chapter 1 - The scope and challenge of international marketing. What you should learn from chapter 1: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.

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  • Chapter 4 - Cultural dynamics in assessing global markets. In this chapter, the following content will be discussed: The importance of culture to an international marketer, definition and origins of culture, the elements of culture, the impact of cultural change and cultural borrowing, strategies of planned and unplanned change.

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  • Chapter 15 provides knowledge of international marketing channels. What you should learn from chapter 15: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

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  • Chapter 17 - Personal selling and sales management. What you should learn from chapter 17: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...

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  • Chapter 18 - Pricing for international markets. What you should learn from chapter 18: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid.

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  • This chapter addresses the who, what, why, and how of international marketing by giving an overview of the nature of international business. The chapter also examines the criteria that determine when a company has successfully transformed itself into a multinational firm. To dispel some popularly held misconceptions, there is an explicit treatment of the benefits of international trade.

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  • Thus the purpose of this chapter is to examine the nature and techniques of international marketing research.The chapter investigates such topics as types of data, types of data collection methods, sampling, and measure. The discussion emphasizes the difficulties associated with cross-cultural research and the necessity for adapting marketing research techniques to international markets.

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  • This chapter examines pricing decision in an international context.The chapter begins with a discussion of the role of price in general. It proceeds to cover the various factors that can affect price, with special attention given to certain variables that are unique to the international market (e.g., foreign exchange rate, dumping, price control).

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  • The objective of this course is to give participants a good perspective of what International Marketing Management is about. This discipline did evolve a lot over the last years, even each month there are some new trends influencing international exchanges.

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  • Domestic markets for many products and services are stagnant. Many companies rely on foreign markets to survive, particularly those with small domestic markets. International markets offer growth opportunities for many companies. Competition has become global and marketers must be able to compete globally

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  • Chapter 22 - Managing a holistic marketing organization for the long run. In this chapter, we will address the following questions: What are important trends in marketing practices? What are the keys to effective internal marketing? How can companies be responsible social marketers? How can a company improve its marketing skills? What tools are available to help companies monitor and improve their marketing activities?

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  • Chapter 6 - The political environment: A critical concern. What you should learn from chapter 6: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...

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  • Chapter 7 - The international legal environment: Playing by the rules. What you should learn from chapter 7: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,...

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  • Chapter 9 - Economic development and the Americas. What you should learn from chapter 9: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...

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