Introduction to marketing and advertising

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  • English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study.

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  • Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

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  • New technologies and software can collect data about the viewing habits and specific interests of children without the knowledge or consent of either the children or their parents. For example, interactive Web sites ask children about their interests, habits and preferences through surveys or quizzes embedded in the games or activities featured on the sites. Marketers can use this information to tailor their marketing messages and to encourage impulse buying of products featured in programming or advertising. Web-based...

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  • Oracle databases are the de facto standard for large Internet sites, and Oracle advertisers are boastful but honest when they proclaim, “The Internet Runs on Oracle.” Almost all big Internet sites run Oracle databases. Oracle’s penetration of the database market runs deep and is not limited to dot-com implementations. Enterprise resource planning (ERP) application suites, data warehouses, and custom applications at many companies rely on Oracle. The demand for DBA resources remains higher than others during weak economic times....

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  • An introduction into Online Advertising. – How it all began. If you ever wondered when it all started, the answer is October 1994 on HotWired, the predecessor to today’s Wired News. The ads were for Zima, Club Med, and AT&T and measured 468 pixels by 60 pixels. This seemingly awkward size effectively filled the horizontal length of a maximized web browser using a monitor resolution of 640x480 pixels (the standard at the time). This banner size became the de facto standard is still widely used today.

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  • Creativity can create economic value. This maxim holds true equally for the food industry as for other industries. Such value may come from a new innovation, edging out competitors in a market, creating a revenue stream where there was none, or increasing market reputation. This book provides an introduction to intellectual property law, as applied to the food technology industry. This area of law provides the legal framework for bridging creativ- ity and the value that may come from it.

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  • Branding Rights of this Viral eBook available for readers who act quickly… Click here for your branding kit! This is a free eBook. You are welcome to pass this document along as you please as long as no content is modified. Only those that use the branding kit have permission to change any of the links within this eBook, all others can & will be prosecuted. This document copyright © 2007 Luke W Parker and the Home Biz Factory. All rights reserved worldwide. .Introduction A lot has changed on the web since I wrote the first version of this eBook six months ago,...

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  • Not long ago, social media seemed so new and different that it was treated as an appendage of sorts—a kind of marketing that should be tried only by “experts.” While that view still exists to some degree today, it’s become clear to many that social media is no longer marketing’s new thing. It’s now simply part of the way we do marketing today. I believe that the proper way to view social media from a small-business owner’s point of view is as more of an evolution than a revolution.

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