English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study.
Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.
New technologies and software can collect data about the viewing habits and specific interests
of children without the knowledge or consent of either the children or their parents. For
example, interactive Web sites ask children about their interests, habits and preferences
through surveys or quizzes embedded in the games or activities featured on the sites. Marketers
can use this information to tailor their marketing messages and to encourage impulse buying of
products featured in programming or advertising. Web-based...
Oracle databases are the de facto standard for large Internet sites, and
Oracle advertisers are boastful but honest when they proclaim, “The Internet
Runs on Oracle.” Almost all big Internet sites run Oracle databases. Oracle’s
penetration of the database market runs deep and is not limited to dot-com
implementations. Enterprise resource planning (ERP) application suites,
data warehouses, and custom applications at many companies rely on Oracle.
The demand for DBA resources remains higher than others during weak
An introduction into Online Advertising. – How it all began.
If you ever wondered when it all started, the answer is October 1994 on HotWired, the predecessor to today’s Wired News. The ads were for Zima, Club Med, and AT&T and measured 468 pixels by 60 pixels. This seemingly awkward size effectively filled the horizontal length of a maximized web browser using a monitor resolution of 640x480 pixels (the standard at the time). This banner size became the de facto standard is still widely used today.
Creativity can create economic value. This maxim holds true equally for
the food industry as for other industries. Such value may come from a new
innovation, edging out competitors in a market, creating a revenue stream
where there was none, or increasing market reputation. This book provides
an introduction to intellectual property law, as applied to the food technology
industry. This area of law provides the legal framework for bridging creativ-
ity and the value that may come from it.
Not long ago, social media seemed so new and different that it was treated as an appendage of
sorts—a kind of marketing that should be tried only by “experts.”
While that view still exists to some degree today, it’s become clear to many that social media is no
longer marketing’s new thing. It’s now simply part of the way we do marketing today.
I believe that the proper way to view social media from a small-business owner’s point of view is
as more of an evolution than a revolution.