Research has shown that institutional reputation is the most important criterion in online
MBA program selection, with workload and time to complete the next most frequently given
reasons (Chiu, 1999). Other research has found convenience (Dunning & Mijayaraman, 2000;
Tallent-Runnels, Thomas, Lan & Cooper, 2006) or flexibility in time management to be of
greatest importance in choosing online education in general (McEwen, 2001; Moskal &
Dziuban, 2001; Ryan, 2001; Smith, 2001).