In particular, public awareness can be increased by engaging policymakers and communities,
especially parents and children, in a public discourse that questions current norms around the
advertising of fast food and soda to children and disadvantaged ethnic communities. Children
in particular need to be brought into the dialogue and involved in creating healthier
Central to any policy discussion of regulating food advertising to children is an understanding
of the nature of children’s comprehension of advertising. Numerous studies have documented
that young children have little understanding of the persuasive intent of advertising
(Strassburger, 2001; Kunkel, 1995; John, 1999). Young children are easily exploited because
they do not understand that commercials are designed to sell products and because they do not
yet possess the cognitive ability to comprehend or evaluate advertising.
Marketers have identified urban, low-income African-American and Latino youth as
“superconsumers” of soda, candy, and snack products. Many young people report frequent
snacking, unstructured meals, and eating “junk food,” such as candy, chips, and soda, for their
primary meal. Recent research studying the amount and type of advertising on prime-time
television programs oriented to African-American audiences compared to those for general
audiences found that far more food commercials appear on shows with large...
The StanMark project brings together researchers and policy‐makers to develop a set of standards
for marketing foods and beverages consistent with the resolution of the World Health Assembly.
Convene a series of meetings in Europe and the USA to bring together key members of the scientific
research community and policy‐making community to consider how marketing food and beverages
may affect children’s health.
The figures in this report present marketing and LDP/MLG profiles from each advisory
program followed in 2002, 2003, and 2004 by the AgMAS Project for corn and their respective
average profiles between 1995 and 2004. In certain cases the average profiles are presented for
some, but not all 10 crop years, because the program began to be tracked after the 1995 crop
year. Table 1 presents a list of the programs whose marketing and LDP/MLG profiles are
presented in this study. The reason why some programs are not included in all years over 1995-
2004 also is listed in...
This goes well beyond television advertisements. Health
groups have long called for a statutory system to regulate
marketing of junk food to children on promotional websites,
text messages, in-store placements, cinema adverts and
posters - but until now, no one has set out what these
arrangements might look like.
I commend this report as the first serious attempt to design a
truly comprehensive statutory system of regulation for non-
broadcast food marketing.
. ^ S J ^ s I was walking between examination rooms recently, I
wished that I could introduce the family in exam room A to the
family in exam room B. The children in both rooms had foodrelated
"issues"—one was a picky eater and the other was what
I dub a "dessert monster." Both children had a couple of rather
desperate parents. I knew that if the two families could meet,
they would be greatly reassured to know they were not alone.