Billions of dollars have been wasted on marketing programs that couldn’t possibly work, no matter how
clever or brilliant. Or how big the budgets.
Many managers assume that a well-designed, well-executed, well-financed marketing program will
work. It’s not necessarily so. And you don’t have to look further than IBM, General Motors, and Sears,Roebuck to find examples
Related to “Tax Complexity” is the eighth-ranked small-business problem, “Frequent
Changes in Federal Tax Laws and Rules.” This problem moved up seven positions, a significant
jump from 15th
in 2008. In the last four years, real and anticipated changes to the tax code
took center stage through a number of tax changes imbedded in the new Patient Protection
Affordability Care Act and the looming sunset of the Bush tax cuts and payroll tax holiday
which are set to expire at the end of 2012.
Humankind’s fascination with Mars predates
recorded history. The bright planet with the reddish tint
is unique among the other celestial objects. Tycho
Brahe’s observations of its unpredictable motion were
deciphered by Johannes Kepler in the early 17th century
as he developed his laws of planetary motion.
Galileo trained his telescope on Mars and saw it as a
disk in 1610. Later in the 1600s, Christiaan Huygens
and Gian Cassini drew the first maps of the Martian
The sexual division of labour is sometimes thought to obey “natural”
laws, so that women do jobs that are more appropriate for their bodies
and social roles. If so, the division of labour would be good for women’s
health. But, if that were true, women would not be found in health care
jobs that require them to lift heavy weights (patients) and to work at
night. They would not be found in microelectronics plants that expose
them to known reproductive hazards (Huel et al.