The already extensive literature on leadership needs no repeating. This book takes a
fresh look at the leadership role from a number of different perspectives. One example
is in its emphasis on the persuasive requirements in leadership especially in today’s
new world in which so many social, economic, political, and technological changes
have taken place. Another is in its emphasis on looking to the arts and humanities and
to life examples for leadership persuasive principles instead of research carried out in
the field of organizational psychology.
The marketplace for business schools today is characterized by relentless change. Increasing
competition from nonaccredited schools and globalization of the business education market
are among the root causes of the instability. Management education is at risk, and industry-
wide leadership is needed to position business schools to respond to emerging priorities
This report lays the foundation for this long-term initiative.