Lecture International marketing
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Lecture "International payments: Chapter 2 - Exchange rates and financial derivatives on the foreign exchange market" provide students with content about: Concepts; Bases for determining exchange rates; Methods of quotation; Some conventions in foreign exchange transactions; Common types of exchange rates; How to calculate currency cross rates; Factors influencing exchange rates; Main measures to regulate exchange rates. Please refer to the detailed lecture content!
105p gaupanda020 21-03-2024 0 0 Download
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After completing this chapter, students will be able to: Detail the principal types of international investment flows and their recent growth, discuss the reasons why firms operate in more than one country and become MNEs, show how portfolio investment has grown in recent decades as governments liberalized investment flows and financial markets have developed,...
12p haojiubujain04 27-07-2023 5 3 Download
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In this chapter, you will learn: Understanding the relationship between business and society, and the ways in which they are part of an interactive system; considering the purpose of the modern corporation; knowing what is a stakeholder and who a corporation’s market and nonmarket and internal and external stakeholders are;...
28p haojiubujain04 27-07-2023 6 5 Download
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Lecture Money, Banking and Financial markets includes the following main contents: Chapter 1 - Principles of money; Chapter 2 - Inflation; Chapter 3 - The financial system; Chapter 4 - Commercial bank; Chapter 5 - Central bank; Chapter 6 - International finance;... Please refer to the detailed content of the lecture!
44p lyhany 04-07-2023 4 3 Download
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Principles of marketing: Lecture 41 provide students with knowledge about: global marketing; reasons for global marketing; variable exchange rates; unstable governments; protectionist tariffs and trade barriers; corruption;... Please refer to this lesson for details!
70p hanlamcoman 26-11-2022 13 5 Download
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Principles of marketing: Lecture 9 provide students with knowledge about: marketing environment; the micro-environment; the company’s micro-environment; company’s internal environment; financial publics; media publics;... Please refer to this lesson for details!
36p hanlamcoman 26-11-2022 14 5 Download
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Principles of marketing: Lecture 18 provide students with knowledge about: market segmentation; bases for segmenting business markets; bases for segmenting international markets; intermarket segmentation; requirements for effective segmentation;... Please refer to this lesson for details!
41p hanlamcoman 26-11-2022 8 5 Download
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Chapter 4 - Perspectives on consumer behavior. After completing this unit, you should be able to: To understand the role consumer behavior plays in the development and implementation of advertising and promotional programs; to understand the consumer decision-making process and how it varies for different types of purchases; to understand various internal psychological processes, their influence on consumer decision making, and implications for advertising and promotion;...
20p runordie9 27-09-2022 17 6 Download
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Chapter 19 - International advertising and promotion. The main goals of this chapter are: To examine the importance of international marketing and the role of international advertising and promotion, to review the various factors in the international environment and how they influence advertising and promotion decisions, to consider the pros and cons of global versus localized marketing and advertising.
19p runordie9 27-09-2022 13 6 Download
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Lecture Financial Accounting (15/e) - Chapter 7: Financial assets. Define financial assets and explain their valuation in the balance sheet, describe the objectives of cash management and internal controls over cash, prepare a bank reconciliation and explain its purpose, describe how short-term investments are reported in the balance sheet and account for transactions involving marketable securities,...
21p runordie9 27-09-2022 37 2 Download
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Chapter 16 - Defining ethics and corporate social responsibility in the international marketplace. After reading the material in this chapter, you should be able to: The cost of doing bad business, ethics and the law, the MNC as good corporate citizen, can a company afford not to be ethical? the fight against corruption and bribery, government ant-corruption and bribery enforcement, anti-corruption /ethics policies of firms, global corporate citizenship.
26p runordie9 27-09-2022 17 6 Download
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Chapter 1- Understanding global markets and marketing. The chapter addresses what is meant by global marketing and global marketing strategy and how it may be implemented. Globalization is a process of interaction and integration driven by international trade. Several alternative measures are available to determine performance based on the consumer, product development and financial return. Several framework s for global marketing strategy will serve as the agenda for topics discussed in the following chapters.
28p runordie9 27-09-2022 19 5 Download
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Chapter 4 - Analyzing political and legal environments. Common and civil law countries account for about 30 percent of the world’s gross national product. Global marketers must be aware of the problems centering on marketing issues such as the “4Ps”, product, place, price and promotion. Intellectual property is an integral part of international trade, and its importance is increasing as the effective use of knowledge contributes ever more to national and international economic prosperity.
25p runordie9 27-09-2022 15 5 Download
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Chapter 7 - Selecting international markets. After reading the material in this chapter, you should be able to: Domestic vs. international expansion, ansoff and internationalization, motives to internationalize, internationalization/market entry theory, concentration v. diversification.
34p runordie9 27-09-2022 16 5 Download
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Chapter 8 - Entering global markets. After reading the material in this chapter, you should be able to: Reasons for internationalizing, factors in the mode of entry decision, methods of entry to international markets: Direct or indirect exporting, licensing, franchising, contract manufacturing, turnkey operations, management contracts, international joint ventures, international business alliances, wholly owned subsidiaries.
33p runordie9 27-09-2022 10 5 Download
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Chapter 10 - Developing global products and brands. After reading the material in this chapter, you should be able to: The product life cycle across countries, standardization versus adaptation, product issues, product strategies in international markets, management orientation.
40p runordie9 27-09-2022 16 5 Download
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Chapter 12 - Global placement and distribution channels. After reading the material in this chapter, you should be able to: International Distribution Decisions, factors influencing distribution decisions, managing and controlling international distribution channels, channel management and control, physical distribution.
27p runordie9 27-09-2022 11 5 Download
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The main goals of this chapter are to: The benefits of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.
13p runordie9 27-09-2022 16 6 Download
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The main goals of this chapter are to: The basis for the reestablishment of world trade following World War II, the importance of balance-of-payment fi gures to a country’s economy, the effects of protectionism on world trade, the several types of trade barriers, the provisions of the Omnibus Trade and Competitiveness Act,...
26p runordie9 27-09-2022 15 6 Download
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The main goals of this chapter are to: The importance of derived demand in industrial markets, how demand is affected by technology levels, characteristics of an industrial product, the importance of ISO 9000 certification, the growth of business services and nuances of their marketing, the importance of trade shows in promoting industrial goods, the importance of relationship marketing for industrial products and services.
19p runordie9 27-09-2022 13 7 Download