The purpose of this book is to consider the woman and her health needs in her
position in her life cycle, her family, and society. Women have historically
been ‘‘the other’’ in medical care. Sigmund Freud and Erik Erikson considered
women’s development to be deviant from the normal, which was men’s.
Although the Greeks Hippocrates and Soranus wrote about women’s medical
needs, women’s health concerns have either been considered abnormal, or,
traditionally, been condensed to their gynecological functions and disorders,
perhaps because these were their only valued functions....
In 1994, Subaru’s market research team discovered a core consumer base they had not
previously identified: lesbians. Market research indicated that lesbian Subaru owners had a high
socioeconomic status and an active lifestyle, complimenting Subaru’s four existing consumer
and were four times as likely as their heterosexual counterparts to own a Subaru.
with this knowledge, in 1995 Subaru embarked on a new integrated marketing communication
strategy designed to reach lesbians and gay men.
No one is immune from the risk of abuse. The National Center on Elder Abuse estimates
that 818,000 elderly Americans were victims of domestic abuse in 1994.
There are far
fewer data on lesbian, gay, transgender, and bisexual (LGTB) victimization. However, the
available literature suggests similarly high rates for LGTB adolescent and adult
with higher rates in male same-sex relationships than female.