Lifetime value

Xem 1-16 trên 16 kết quả Lifetime value
  • What are customer value, satisfaction, and loyalty, and how can companies deliver them? • What is the lifetime value of customers? • How

    ppt20p dotranquyet 09-10-2010 74 25   Download

  • Chapter 5 - Creating long-term loyalty relationships. In this chapter, we will address the following questions: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?

    ppt34p allbymyself_08 22-02-2016 7 2   Download

  • Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research.

    pdf70p ruavanguom 23-10-2012 192 136   Download

  • Chapter 2. The strategy development process. The strategic framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

    pdf63p leslie88 15-09-2010 76 38   Download

  • Chapter 5. The information management process. The strategy framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

    pdf57p leslie88 15-09-2010 86 35   Download

  • Chapter 4. The multi-channel integration process. The strategy framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

    pdf58p leslie88 15-09-2010 72 34   Download

  • Chapter 6. The performance assessment process. The strategic framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

    pdf45p leslie88 15-09-2010 70 34   Download

  • Chapter 3. The value creation process. The strategy framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

    pdf66p leslie88 15-09-2010 75 33   Download

  • Giá trị khách hàng lâu dài (Customer lifetime value) Giá trị hiện tại của một khách hàng tương đương với một đại lượng thường được gọi là giá trị khách hàng lâu dài (lifetime value – LTV), hay giá trị hiện tại thuần của dòng đóng góp tài chính kỳ vọng trong tương lai của khách hàng cho doanh nghiệp với giả định việc kinh doanh không thay đổi.

    pdf5p moclan_1 20-11-2012 68 21   Download

  • Direct marketing is an effective marketing tool that SMEs should deploy as part of their everyday marketing activity. It is one of the most effective ways a small business can acquire new customers, retain existing customers and or increase the revenue potential of an existing base of customers

    ppt20p camnhung_1 07-12-2012 24 8   Download

  • Lectures "Marketing management - Chapter 5: Creating long term loyalty relationships" provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

    pdf21p doinhugiobay_13 26-01-2016 9 4   Download

  • How well older people make economic decisions is an important issue for social policy. Since wealth tends to accumulate over one’s lifetime, a large portion is in the hands of older people. Both long-term trends (increased longevity) and short-term trends (baby booms) mean that increasing proportions of the population are older and retired. Also, older people are more likely to vote than young people are, so they may have disproportionate political influence.

    pdf7p thankinhphanliet 01-01-2013 27 2   Download

  • This book is dedicated to Prof. Dr. Heinz Gerhäuser on the occasion of his retirement both from the position of Executive Director of the Fraunhofer Institute for Integrated Circuits IIS and from the Endowed Chair of Information Technologies with a Focus on Communication Electronics (LIKE) at Friedrich-Alexander University, Erlangen-Nuremberg. The contributions to this Festschrift were written by Fraunhofer IIS staff and external project team members in grateful appreciation of his lifetime academic achievements and his inspiring and much-valued leadership of Fraunhofer IIS.

    pdf361p nguyenthai_thinh 16-03-2013 41 15   Download

  • Intangible assets include goodwill arising from acquisitions made after January 1, 1992. Goodwill is amortized using the straight-line method over its estimated economic life, not to exceed forty years. Certain acquired intangible assets other than goodwill (‘in-process R&D') are expensed in the period of acquisition. Patents and trademarks acquired from third parties are capitalized and amortized over their remaining lifetime.

    pdf228p bin_pham 06-02-2013 15 5   Download

  • With Oracle Support, you know up front and with certainty how long your Oracle products are supported. The Lifetime Support Policy provides access to technical experts for as long as you license your Oracle products and consists of three support stages: Premier Support, Extended Support, and Sustaining Support. It delivers maximum value by providing you with rights to major product releases so you can take full advantage of technology and product enhancements. Your technology and your business keep moving forward together.

    pdf8p yasuyidol 02-04-2013 53 4   Download

  • It makes sense that annuities would be widely used by workers as a way to replace the guaranteed lifetime income security that once was provided by pensions. But annuities are not as well understood, not as popular, and not as competitively priced, given the increased need for them, as one would hope. Life insurance is, in a sense, the opposite of an annuity. The purchaser of an annuity bets that he or she will live a long time. The purchaser of life insurance bets that he or she will die soon.

    pdf73p mebachano 01-02-2013 14 3   Download

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