Macro-environment

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  • Lectures "Marketing management - Chapter 3: Collecting information and forecasting demand" provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures.

    pdf42p doinhugiobay_13 26-01-2016 9 2   Download

  • CASE The Personal Computer Industry in 1998 Introduction The Macroenvironment The Demographic Environment The Political Environment The Social/Cultural Environment Technological Developments The Global Environment Assessing the Impact of the General Environment The Competitive Environment The Five Forces Model of Industry Attractiveness Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers The Nature of Rivalry in the Industry Threat of Substitutes Strategic Groups and the Industry Environment Defining the Strategic Group Strategic Groups in the Personal Computer ...

    pdf30p dangnamth 19-10-2010 95 26   Download

  • Chapter 2 - The external and internal environments. After completing this unit, you should be able to: Describe how environmental forces influence organizations and how organizations can influence their environments, distinguish between the macroenvironment and the competitive environment, explain why managers and organizations should attend to economic and social developments,...

    ppt15p tangtuy02 08-03-2016 8 2   Download

  • In this chapter, we consider how firms can develop processes to identify and track important macroenvironment trends. We also outline how marketers can develop good sales forecasts. Chapter 4 will review how they conduct more customized research on specific marketing problems.

    ppt22p allbymyself_08 22-02-2016 12 3   Download

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