Xem 1-6 trên 6 kết quả Macro-environment
  • Lectures "Marketing management - Chapter 3: Collecting information and forecasting demand" provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures.

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  • CASE The Personal Computer Industry in 1998 Introduction The Macroenvironment The Demographic Environment The Political Environment The Social/Cultural Environment Technological Developments The Global Environment Assessing the Impact of the General Environment The Competitive Environment The Five Forces Model of Industry Attractiveness Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers The Nature of Rivalry in the Industry Threat of Substitutes Strategic Groups and the Industry Environment Defining the Strategic Group Strategic Groups in the Personal Computer ...

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  • In this chapter, we consider how firms can develop processes to identify and track important macroenvironment trends. We also outline how marketers can develop good sales forecasts. Chapter 4 will review how they conduct more customized research on specific marketing problems.

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  • Chapter 2 - The external and internal environments. After completing this unit, you should be able to: Describe how environmental forces influence organizations and how organizations can influence their environments, distinguish between the macroenvironment and the competitive environment, explain why managers and organizations should attend to economic and social developments,...

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  • Chapter 5: Analyzing the marketing environment. When you finish this chapter, you should: Outline how customers, the company, competitors, and corporate partners affect marketing strategy; explain why marketers must consider their macroenvironment when they make decisions; describe the differences among the various generational cohorts; identify various social trends that affect marketing.

    ppt27p estupendo5 24-08-2016 2 1   Download

  • Chapter 1: Changes in global economic economy focus on two questions what are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic, economic, natural, technological, political, and cultural developments?.

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