Xem 1-20 trên 360 kết quả Majoring in marketing
  • Between April and August 1844 in Paris First Published: 1932 (the manuscripts had been thereto lost) in German, by the Institute of Marxism-Leninism in the Union of Soviet Socialist Republics Translated: Gregor Benton in 1974; the alternate translation was the first English translation, made in 1959 by Martin Milligan of Progress Publishers. Transcription: Zodiac; second translation transcribed by Andy Blunden Online Version: Marx/Engels Internet Archive (marxists.org) 1993 .Written by Karl Marx between April and August 1844 while living in Paris.

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  • CHOICE IN HIGHER EDUCATION: COLLEGE MAJORS. FINANCIAL AID. AND TRANSITION TO THE LABOR MARKET The argument above, supported by the theoretical model developed in the next section, predicts that ∂ 0 ∂ c θ for moderate values of δ but that ∂ = 0 ∂ c θ when δ is zero or large (i.e. when parents care only about effectiveness or only about peer group).

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  • In this chapter, you will learn: Discuss how the digital age is affecting both consumers and the marketers who serve them; explain how companies have responded to the Internet and other powerful new technologies with e-business strategies, and how these strategies have resulted in benefits to both buyers and sellers; describe the four major e-marketing domains;...

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  • Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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  • Chapter 20 – Personal selling and sales management. After reading chapter 20, you should be able to: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management.

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  • Chapter 17: Personal selling and sales management. When you finish this chapter, you should: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management,...

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  • Chapter 20 provides knowledge of personal selling and sales management. After reading chapter 20, you should be able to: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management.

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  • Evolutionary algorithms are successively applied to wide optimization problems in the engineering, marketing, operations research, and social science, such as include scheduling, genetics, material selection, structural design and so on. Apart...

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  • This material is written for students who major in E-commerce. The topics selected mostly deal with basic areas of business and economics. They are presented in an order from a sole proprietorship to a multinational corporation. Each lesson is introduced and related to the previous lesson. Besides, students also have chance to deal with several topics related to information technology which has a very close relationship with e-commerce.

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  • Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.

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  • Since you're reading this right now, let's assume you have at least one draft of your text that you want to read, edit, edit to present written and clear fin piece.As at all good writers, a first draft needs to be cleaned, trimmed, and organization. This book is designed to help you do it in 20 short lessons-just 20 minutes a day.

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  • Brand identityis a combination of factors: Name, logo, symbols, design, packaging, product or service performance, and image or associations in the consumer’s mind. equity.IMCplays a major role in the process of developing and sustaining brand identity and equity.

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  • Lecture Marketing management will address the following questions: What is the new economy like?What is the new economy like? What are the tasks of marketing?What are the tasks of marketing? What are the tasks of marketing? What are the tasks of marketing? What are the major concepts and tools ofWhat are the major concepts and tools of marketing? Marketing? What orientations do companies exhibit in the What orientations do companies exhibit in the marketplace?marketplace? How are companies and marketers responding toHow are companies and marketers responding to the new challenges? The new c...

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  • This book presents and develops major numerical methods currently used for solving problems arising in quantitative finance. Our presentation splits into two parts. Part I is methodological, and offers a comprehensive toolkit on numerical methods and algorithms. This includes Monte Carlo simulation, numerical schemes for partial differential equations, stochastic optimization in discrete time, copula functions, transform-based methods and quadrature techniques. Part II is practical, and features a number of self-contained cases.

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  • Once an obscure subfield of finance, Market Microstructure has emerged as a major stream of finance. In its narrowest sense, microstructure might be defined as the study of the level and the source of transactions costs associated with trading. It examines the organizational structure of exchanges and how the specific market structure enhances the efficiency, transparency and information dissemination of security trading.

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  • Fifty Major Economists provides a comprehensive and clear exposition of the ideas of those individuals responsible for shaping the discipline of economics. Numerous examples help to illustrate the key concepts and ideas of these economists. The book covers a wide range of thinkers, spanning several centuries, beginning with Thomas Mun and Adam Smith, and progressing to recent Nobel Prize winners such as Robert Lucas and Amartya Sen.

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  • The Deloitte Member Firm Public Leadership Institute, a part of Deloitte Touche Tohmatsu’s (DTT) public sector industry group, identifies, analyzes and explains the major issues facing governments today. The focus of the Institute is to help public leaders tackle their most complex policy and management challenges. Through the Institute, Deloitte member firm public sector industry practices deliver cutting edge thought-leadership, innovative solutions to issues facing governments and strategic policy development.

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  • Introduction. EXECUTIVE SUMMARY. Academic research in industrial/business-to-business marketing has grown considerably since the last major review of the field in 1978. The paper by Reid and Plank examines a total of 2,194 academic articles published in various sources from 1978 through 1997.

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  • The prospect of getting clients—now!—is a delightful concept. It’s a noble endeavor for any business; a desired pot of gold at the end of your rainbow. It is also a tough job, a baffling and daunting task, and a goal not easily reached by the majority of businesses. For those reasons, it is absolutely crucial that you pursue that goal with all the chips stacked in your favor. In Get Clients Now!, C.J. Hayden has stacked those chips for you. They are neatly and generously provided in the upcoming pages—each chip worth far more than its weight in gold.

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  • To examine how financial markets such as bond, stock and foreign exchange markets work To examine how financial institutions such as banks and insurance companies work To examine the role of money in the economy

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