About the Author Professor Ellen A. Benowitz has been employed at Mercer County Community College since 1972. In addition to providing instruction in the areas of accounting, business organization, business communications and management, she has also served in several administrative positions. Professor Benowitz is also the New Jersey State Chairman for Future Business Leaders of America-Phi Beta Lambda and serves as member of the national board of directors.
Economics is a study of mankind in the ordinary business of life.” So
wrote Alfred Marshall, the great 19th-century economist, in his textbook,
Principles of Economics. Although we have learned much about the economy
since Marshall’s time, this definition of economics is as true today as it
was in 1890, when the first edition of his text was published.
Why should you, as a student at the beginning of the 21st century, embark on
the study of economics? There are three reasons.
The first reason to study economics is that it will help you understand the
world in which you live.
A project has discrete steps budgeted into time, and it is in finite steps that
project management can go awry. Someone who has never run the kind of
project being detailed is likely to assign steps and values that are unrealistic.
Therefore, project management is best done by someone who has completed
a similar project before and knows the steps that go into it.
Like many management principles, project management isn’t new. Henry
Laurence Gantt, a mechanical engineer and disciple of scientific management
first published the Gantt chart in 1910.
As a database management system, the management of Oracle file structures is critically important to the successful operation of any system. The Oracle administrator must understand all levels of Oracle file management, including data file management principles, tablespace management principles, and the storage of individual objects within the tablespaces. As Oracle has evolved into one of the world's most complex database management systems, it is imperative that all Oracle professionals understand how their information is stored both at the logical and physical level.
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.
The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.
This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world.
The eleventh edition contains two new chapters on diversity and change, as well as updated information and scenarios featuring REAL managers at work.
From the very beginning of the transition from the traditional purchasing system reviews to the
redesigned assessment approach that replaced them, it was understood that further refinement
and continuous improvement was planned. Consistent with that long-term strategy, and building
on the originally redesigned federal purchasing assessments, the business system assessment
models of the PEAmembers have evolved to be more aligned with the Balanced Scorecard
(BSC) approach to performance measurement and management, which is currently in use by
many “world class” private corporations.
Risk management is one of the most important areas of project management that must be considered. Companies that want to compete with one another have adopted project management as a method of managing their companies. They have had to learn how to deﬁne and control project scope, schedule, and cost as baselines, and they have had to learn all of the control elements necessary to make successful projects. But many of these companies have yet to learn to manage the risks involved in managing a project.
This book describes the theory and practice of corporate finance. We hardly need to explain why financial managers should master the practical aspects of their job, but we should spell out why down-to-earth, redblooded managers need to bother with theory. Managers learn from experience how to cope with routine problems. But the best managers are also able to respond to change. To do this you need more than time-honored rules of thumb; you must understand why companies and financial markets behave the way they do. In other words, you need a theory of finance.
Introduction Acknowledgments Lesson 1. So You're Going to Manage a Project? The Elements of a Project Project Planning Implementation Control Possible Project Players Lesson 2. What Makes a Good Project Manager? A Doer, not a Bystander Many Hats All the Time Principles To Steer You Seven Ways to Succeed as a Project Manager Seven Ways to Fail as a Project Manager Lesson 3.
Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you'll learn what's important in transforming your skills into a booming freelance business.
This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you'll confidently turn your freelancing dream into a profitable reality. ...
This module provides students with an introduction to Microsoft Solutions
Framework (MSF) risk management, including principles of successful risk
management, MSF proactive risk management, risk management strategies, a
in-depth information on the steps of the risk management process.
The activity for this module is a brainstorming session, with the instructor
capturing and writing down ideas as the class develops them. Typically, peop
tend to think in terms of the consequences of risk.
Deming's Total Quality Management is a variation on Scientific Management applied to work processes
Chapter I: Fundamentals of Scientific Management
Chapter II: The Principles of Scientific Management
President Roosevelt, in his address to the Governors at the White House, prophetically remarked that "The conservation of our national resources is only preliminary to the larger question of national efficiency.
Specialized Features to Enhance Your Learning..New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customer-managed relationships, crowdsourcing, social networking, and consumer-generated marketing.
“There never lived at the same time,” wrote Ludwig von Mises, “more than
a score of men whose work contributed anything essential to economics.”1
One of those men was Carl Menger (1840–1921), professor of political
economy at the University of Vienna and founder of the Austrian School of
CHAPTER II: THE PRINCIPLES OF SCIENTIFIC MANAGEMENT THE writer has found that there are three questions uppermost in the minds of men when they become interested in scientific management. First. Wherein do the principles of scientific management differ essentially from those of ordinary management? Second. Why are better results attained under scientific management than under the other types? Third.
... the greater part of human actions have their origin not in logical
reasoning but in sentiment. This is particularly true for actions that
are not motivated economically... . Man, although impelled to act
by nonlogical motives, likes to tie his actions logically to certain
principles; he therefore invents these a posteriori in order to justify
his actions. Vilfredo Pareto, The rise and fall of the elites(1968,
Twenty years ago in the twenty-first edition of the
Principles and Practice of Medicine, the authors
described what was then the practice for the pharmacologic
therapy of patients with heart failure,
which included digoxin and a diuretic . In addition,
the authors noted that recent studies had
supported the potential use of vasodilators in the
treatment of this population of patients.