Manager marketing

Xem 1-20 trên 2306 kết quả Manager marketing
  • In this chapter, you will learn to: Understand what clients want from a research supplier or department; appreciate the role of communications in managing marketing research; learn about the research management goals of assurance of data quality, cost control, adherence to time schedules, maintenance of client profitability, and staff development;...

    ppt14p allbymyself_06 28-01-2016 8 2   Download

  • Tham khảo sách 'sales management marketing patrick forsythi', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf105p khangoc2394 25-09-2012 32 13   Download

  • This chapter presents the following content: Bank management, managing liquidity, managing interest rate risk, managing credit risk, managing market risk, operating risk, managing risk of international operations, bank capital management, management based on forecasts, bank restructuring to manage risks, integrated bank management.

    ppt49p youcanletgo_05 18-01-2016 8 2   Download

  • Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.

    ppt26p allbymyself_06 28-01-2016 6 2   Download

  • This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

    ppt37p allbymyself_06 28-01-2016 6 2   Download

  • Chapter 15 – Managing marketing channels and supply chains. After reading chapter 15, you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt48p estupendo5 24-08-2016 2 1   Download

  • Chapter 12: Managing marketing channels and supply chains. After reading this chapter you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt47p estupendo5 24-08-2016 2 1   Download

  • Chapter 15 provides knowledge of managing marketing channels and supply chains. This chapter explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt58p luimotbuoc_3 03-11-2016 1 0   Download

  • Chapter 27 "The theory of active portfolio management" presents the following content: Lure of active management, market timing, with imperfect ability to forecast, superior selection ability, treynor-black model.

    ppt15p luimotbuoc_4 11-11-2016 0 0   Download

  • Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

    pdf456p felicitas89 14-03-2011 411 227   Download

  • The small business world is evolving. Competition, the emergence of the internet, and mergers and acquistions have forced small businesses to rethink their marketing strategies. With the recession, small businesses are it harder to compete. Many small business owners are asking themselves "How do i ression-proof" my business? The answer is: Make marketing your first priority

    pdf312p thanhdat 22-10-2009 314 216   Download

  • Tham khảo sách 'the marketing plan', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf305p tamtmt 29-09-2011 221 99   Download

  • The concept of target marketing is a refinement of the basic philosophy of marketing. It is an attempt by companies to relate the characteristics or attributes of the goods and services they provide more closely to customer requirements. When mass production techniques were first introduced, out of necessity they imposed a large degree of uniformity upon consumers.

    pdf22p thanhdat 22-10-2009 138 62   Download

  • Since the eighth edition was published, this book has strengthened its position as a market leader in the Strategic Management market. This tells us that we continue to meet the expectations of existing users and attract many new users to our book. It is clear that most strategy instructors share with us a concern for our currency in the text and its examples to ensure that cutting-edge issues and new developments in strategic management are continually addressed.

    pdf518p namde02 12-03-2013 111 57   Download

  • The eight studies presented in this volume are put together to provide a new insight into the design of risk-management models in emerging markets. The objective is to identify the specific characteristics of emerging markets and specify the most appropriate methods of risk management that suits those markets. The chapters report on empirical studies carried out on a number of countries in Asia, Eastern Europe, North Africa and other emerging markets in various continents.

    pdf184p baobinh1311 25-09-2012 65 30   Download

  • The risk management processes described in this book had their genesis well over 20 years ago when I accepted a position at the University of Southampton. There I met and worked with Dr Chris Chapman, already an acknowledged expert in project risk, with an established relationship with BP and an extensive client base in Canada. Chris involved me in his consulting activities in North America, primarily associated with quantitative risk analyses of large projects in the hydroelectric and the oil and gas industries....

    pdf0p transang3 30-09-2012 51 30   Download

  • Lecture Marketing management will address the following questions: What is the new economy like?What is the new economy like? What are the tasks of marketing?What are the tasks of marketing? What are the tasks of marketing? What are the tasks of marketing? What are the major concepts and tools ofWhat are the major concepts and tools of marketing? Marketing? What orientations do companies exhibit in the What orientations do companies exhibit in the marketplace?marketplace? How are companies and marketers responding toHow are companies and marketers responding to the new challenges? The new c...

    pdf719p macj55 11-08-2014 88 24   Download

  • CHAPTER 16 MANAGING RETAILING, WHOLESALING, AND LOGISTICS. In the previous chapter, we examined marketing intermediaries from the viewpoint of manufacturers who wanted t o build and manage marketing channels. In this chapter, we view these intermediaries— retailers, wholesalers, and logistical organizations—as requiring and forging their own marketing strategies.

    pdf32p leslienguyen 23-11-2010 106 22   Download

  • The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions, marketing-oriented public relations, and other marcom tools perform increasingly important roles in firms’ quests to achieve financial and nonfinancial goals.

    pdf654p kimngan_1 06-11-2012 110 18   Download

  • Chapter 20. Managing Marketing’s Link with Other Functional Areas. When You Finish This Chapter, You Should: 1. Understand why turning a marketing plan into a profitable business requires money, information, people, and a way to get or produce goods and services.

    pdf26p leslie88 18-09-2010 50 13   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản