In late December 1995, I got a call to come in and talk to one of
my bosses at the Eglin Air Force Base. At the time, I was program
manager for the Joint Direct Attack Munition (JDAM) missile. As soon
as I got there, I was informed that I was being switched off JDAM to
run the Joint Air-to-Surface Standoff Missile (JASSM) program, and I
wasn’t happy about it at all...“I knew that at JASSM, I would have to
start over and would probably have to cope with a more difficult environment.
The original program manager of JASSM... was given two
major mandates. The first was not...
Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....
Too often, today's managers are sold simple solutions to complex problems. But as many soon discover, simplicity is rarely effective in the face of complexity, change and diversity. Despite apparent promise, quick-fix panaceas fail because they are not holistic or creative enough. They focus on parts of the organization rather than the whole, take little account of interaction, and pander to the notion that there is one best solution in all circumstances. As instances of such failure escalate, intelligent managers are increasingly seeking to improve results through Systems Thinking....
The subject of creativity in public relations is something of an enigma. Ask
any client or senior manager what key skills are required by a PR practitioner
and they will invariably include the ability to be creative and to add
the creative dimension to their work.
In the UK, public relations practitioners work in an industry with
millions of pounds spent by organizations and clients to pay them to be
creative and practise creativity.
Operations management techniques and operations strategy can successfully be
implemented to create more efficient and effective functionality within an enterprise.
While these techniques and strategies are not innovative in and of themselves, the
application of these techniques in new ways can prove to be extremely innovative.
The chapters in Advanced Topics in Applied Operations Management creatively
demonstrate a valuable connection among operations strategy, operations
management, operations research, and various departments, systems, and practices
throughout an organization....
Stop doing busy work. Start doing your best work. Are you over-extended, over-distracted, and overwhelmed? Do you work at a breakneck pace all day, only to find that you haven’t accomplished the most important things on your agenda when you leave the office?. The world has changed and the way we work has to change, too. With wisdom from 20 leading creative minds, Manage Your Day-to-Day will give you a toolkit for tackling the new challenges of a 24/7, always-on workplace.
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.
If you are a leader or manager your job is to get the best work out of the people on your team.
Traditional approaches to corporate management often rely on 'the carrot and the stick' —
offering rewards for good performance, using managerial authority to command people, and
penalising failure to comply.
But creative work is different.
You're probably aware that creative people have a reputation for being free spirits who hate being
told what to do. So it won't surprise you to hear that wielding the big stick will have a negative
impact on their work. ...
These days, there's hardly a mission statement that doesn't herald it, or a CEO who doesn't laud it. And yet despite all of the attention that business creativity has won over the past few years, maddeningly little is known about day-to-day innovation in the workplace. Where do breakthrough ideas come from? What kind of work environment allows them to flourish? What can leaders do to sustain the stimulants to creativity -- and break through the barriers? Teresa Amabile has been grappling with those questions for nearly 30 years.
This unit deepens participants’ knowledge of change processes
(through the practical application of various approaches to change
management). Case study analyses and practical exercises are
complemented by industry speakers and the study of theories of
Participants work in groups and undertake a number of activities
(such as developing and presenting a business plan) to help them
understand the entrepreneurship process at various levels.
An overall project schedule is required to determine complete project timescale,
resource requirements and costs. A more detailed schedule is required to manage
and control the project. This more detailed schedule is developed progressively
through the project by producing a schedule for the next stage during Project
Initiation and towards the end of subsequent project stages.
The overall project schedule provides a overview of the activities in the stage.
These activities need to be further defined to the point where all necessary tasks
have been identified.
The newest release of Adobe Creative Suite boasts a world of must-have features and enhancements to each of its applications: Photoshop, Illustrator, InDesign, GoLive, Acrobat, and Version Cue. Written by a duo of Adobe experts, this thorough reference focuses on the collection of programs that comprise the Creative Suite and shows you how to efficiently integrate and manage your workflow between these applications. Padova and Murdock address common issues and explain how to handle typical challenges with the intent of putting you on your way to becoming a more productive designer....
Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, we lay the foundation by reviewing important marketing concepts, tools, frameworks, and issues.
Chapter 5 - Managerial decision making. The main contents of this chapter include all of the following: Nature of managerial decision making, managers as decision makers, effective decision making, barriers to effective decision making, group decision making, creativity in decision making.