Xem 1-20 trên 160 kết quả Market attractiveness
  • Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists.

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  • Marketing focuses on attracting customers, getting them to buy, and making sure they’re happy enough with their purchases that they come back for more. What could be more important? Marketing is part science, part art, and it can be challenging to bottle up both parts into a winning campaign.

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  • CHAPTER 17 DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS. M o d e r n marketing calls f o r more t h a n d e v e l o p i n g a g o o d p r o d u c t , pricing it attractively, and making it accessible. Companies must also communicate w i t h present and potential stakeholders, and t h e general public. For most companies, t h e question is n o t w h e t h e r t o communicate but rather w h a t t...

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  • With many millions of dollars being spent annually by governments on promotion to attract foreign investors to various countries, a perplexing question has become increasingly important: Does investment promotion really work? Jacques Morisset and Kelly Andrews-Johnson have made a major step in providing a convincing answer to this and associated questions.

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  • Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists.

    pdf327p orchid_1 28-09-2012 35 12   Download

  • Practice report: Marketing activities of TNG Fashion Company aim expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning; marketing activities to sustain business development, make a difference for the brand, optimize profits, maintain and improve customer relations.

    doc34p anhdon12 12-03-2015 27 9   Download

  • Tham khảo sách 'by joe pulizzi founder & chief content officer junta42how to attract and retain customers', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • This chapter define the three steps of target marketing: market segmentation, market targeting, and market positioning; list and discuss the major bases for segmenting consumer and business markets; explain how companies identify attractive market segments and choose a target marketing strategy; discuss how companies position their products for maximum competitive advantage in the marketplace.

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  • Chapter 5 - Creating long-term loyalty relationships. In this chapter, we will address the following questions: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?

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  • Chapter 8 - Identifying market segments and targets. In this chapter, we will address the following questions: What are the different levels of market segmentation? In what ways can a company divide a market into segments? What are the requirements for effective segmentation? How should business markets be segmented? How should a company choose the most attractive target markets?

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  • Chapter 9: Segmentation, targeting, and positioning. After reading this chapter, you should be able to: Outline the different methods of segmenting a market; describe how firms determine whether a segment is attractive and therefore worth pursuing; articulate the differences among targeting strategies: undifferentiated, differentiated, concentrated, or micromarketing; determine the value proposition.

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  • Information Communication Technologies and City Marketing.City marketing (related to city branding) is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there It is used to alter the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark, or 'flagship', buildings and structures.

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  • Currency exchange is very attractive for both the corporate and individual traders who make money on the Forex - a special financial market assigned for the foreign exchange. The following features make this market different in compare to all other sectors of the world financial system: • heightened sensibility to a large and continuously changing number of factors; ...

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  • Foreign direct investment may improve productivity through technology transfer on the one hand, and it may also have other positive external effects through corporate linkages (e.g. market access, or improved terms of financing) on the other hand, thus promoting economic growth. These beneficial effects are not automatic, though. Until the mid-nineties Hungary had played a leading role within the region in attracting investments. After 1999, however, the country started accumulating increasing competitive disadvantages as compared to its competitors.

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  • Advertising is well-known as a method of promotion, a method used by corporations to introduce their products and services to the market, attract the eye of consumers and increase sales^ Cntic^ofpi V advertising argue that advertising is the main drive of soaring sales of some products and services, inducing consumers to purchase what they do not actually need in their daily lives, This contention is self-evident.

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  • In recent years, Viet Nam’s economy has benefited from its Government’s open-door policy. With a stable political environment and its economic potential, Viet Nam is an attractive destination for foreign investors.

    pdf85p leslie88 23-09-2010 84 32   Download

  • Consulting is a knowledge-intensive industry, in which human resources are considered to be the most important asset. This industry, which had been flourishing until recently, has attracted the interest of academia, private business, public authorities and even journalists. As a result, a broad range of issues related to this sector have been explored in detail. However, only a few contributions deal with personnel or human resource management.

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  • Basically, you have two choices when it comes to running your organization: Be intentional about the path your organization follows or turn on autopilot. Turning on autopilot is kind of like hopping in your Hummer, turning on the satellite navigation system, and following the directions from your home to Las Vegas. Computers aren’t the best at making decisions, so you may get to Las Vegas eventually, but are you going to Las Vegas, New Mexico, or Las Vegas, Nevada. If you plot your course before you set off, you’re a lot more likely to get to your destination....

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  • Fame and celebrity are alluring. People are drawn to those who walk in fame’s spotlight, whether they are known for great accomplishments or for notorious deeds. The lives of the famous pique public interest and attract attention, perhaps because their experiences seem in some ways so different from, yet in other ways so similar to, our own.

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  • Some men seem to attract success, power, wealth, attainment, with very little conscious effort; others conquer with great difficulty; still others fail altogether to reach their ambitions, desires and ideals. Why is this so? Why should some men realize their ambitions easily, others with difficulty, and still others not at all? The cause cannot be physical, else the most perfect men, physically, would be the most successful. The difference, therefore, must be mental - must be in the mind; hence mind must be the creative force, must constitute the sole difference between men.

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