Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.
The PHP ecosystem has changed dramatically in the past six years. Prior to PHP 5’s advent,
we PHP developers were primarily creating our projects on an ad-hoc basis, each project
differing from its predecessor; if we paid attention, each project improved on the previous—
but there was no guarantee. While tools and practices existed for managing code quality and
standards, they were still maturing, and not in widespread use.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries.
The world's reliance on existing sources of energy and their associated detrimental impacts on the environment- whether related to poor air or water quality or scarcity, impacts on sensitive ecosystems and forests and land use - have been well documented and articulated over the last three decades. What is needed by the world is a set of credible energy solutions that would lead us to a balance between economic growth and a sustainable environment.
Eventually investment banks developed a clear policy line in their newsletters, and
some proposed changes to the Pact along these lines. For example, Morgan Stanley’s
(07/11/02) views were in line with the ECB, arguing that the Pact is not
fundamentally flawed, but a valuable compromise, which should be kept as a
framework for fiscal policies in EMU. Countries not complying with the Pact should
not try to change the rules since it is their responsibility that they have not done
enough to consolidate their public finances in good times.
This paper assesses inflation targeting in emerging market economies (EMEs), and develops applied prescriptions for the conduct of monetary policy and inflation-targeting design in EMEs. We verify that EMEs have faced more acute trade-offs higher output and inflation volatility and worse performance than developed economies. These results stem from more pronounced external shocks, lower credibility, and lower level of development of institutions in these countries. In order to improve their performance,...
The philosophy of harnessing loyal customers as part of the sales and marketing team has increasingly
become a driver of many industrial firms’ marketing and sales efforts. Due to the perceived high risk faced
by potential buyers, companies selling complex solutions to industrial buyers and governmental institutions
need to increase their credibility through customer references (e.g., Windahl et al., 2004; Salminen and
Möller, 2006; Veres, 2009).
He points to his fi rm’s work for Microsoft Corp.’s Xbox
gaming system. “We were engaging with bloggers and fans
eight to 10 months before the ads broke.
“Our job is no longer doing a press conference to break
the ads—we are building engagement with enthusiasts to
create a runway of credibility for a new brand or campaign.”
Under the old model of public relations, the job of a PR
fi rm was to get a story in the newspaper. Says Mr. Stockman,
“If we got a piece in The Wall Street Journal, we’d give ourselves
high fi ves. Now, if you get a piece in the Journal, you
Common to these episodes is a struggle to manage tensions associated with the (long-
term) movement of accountants into markets that have not been conventionally associated
with their professional expertise and status.
The different implications of high government debt and unsustainable public finances
should be reflected in prices for government securities. The existence and
implementation of the European fiscal framework should therefore have a twofold
effect. First, the credibility of the European fiscal framework and its ability to deter
“excessive” deficits and debt in the perception of market participants generally affect
future risks associated with liabilities of all member states.
As a starting point, we look at publications from investment banks and at the
development of interest rate swap spreads around key fiscal policy events. The euro
interest rate swap spread seems to be a good indicator of the relative risk of private
versus government long-term bonds versus the private inter-bank market. The main
result of our review of investment bank newsletters and notes is that market
participants closely observe and contribute to the debate on the SGP and its
Moreover, due to the complicated pyramidal and cross-holding ownership structures
typical in East Asian companies, a significant number of controlling owners in the region
actually possess more control than their equity ownership indicates, which further
exacerbates the entrenchment effect.2 The entrenchment effect of the ownership structure
potentially affects firms’ financial reporting.
However, such a strategy is inappropriate for the United States in current
circumstances. Inflation expectations appear reasonably well-anchored, and both
inflation expectations and actual inflation remain within a range consistent with price
stability. In this context, raising the inflation objective would likely entail much greater
costs than benefits. Inflation would be higher and probably more volatile under such a
policy, undermining confidence and the ability of firms and households to make longer-
term plans, while squandering the Fed’s hard-won inflation credibility.
During the past 30 years, regulators, including the Commission, have increasingly
used credit ratings to help monitor the risk of investments held by regulated entities, and
to provide an appropriate disclosure framework for securities of differing risks. Since
1975, the Commission has relied on ratings by market-recognized credible rating
agencies for distinguishing among grades of creditworthiness in various regulations under
the federal securities laws.
The previous section suggested that a long period of high government debt/GDP ratios may
increase uncertainty about the future path of interest rates, both real and nominal. Doubts
about how governments will respond probably increase uncertainty about inflation and,
perhaps, about future growth. Macroeconomic tail risks seem to have risen. At least much
market commentary suggests so – some talk about latent inflation risks while others fret
about deflation. The credibility of fiscal and monetary policy frameworks in the advanced
countries has been weakened by the crisis.
For marketing to be successful, it must create a desire for a product. a marketer, therefore,
needs to understand: a) current consumer perceptions of the product and what must be
overcome to improve those perceptions, b) what price/value equation will have the most
appeal, c) who do consumers believe to be credible sources of product information, and d)
where to place this key information in the form of promotion, advertising, etc., so that it
will reach the right consumer target.
Britain has benefited from that global system over a long period of time. But we
cannot afford to rely on history or sentiment if we are to earn our living. We cannot
take it for granted that markets will remain open to our businesses, or that our
businesses will always be able to take full advantage of the opportunities that exist.
Government can help.
In late 2009, with partial recovery, or at least a noticeable slowing, of the global
downturn, a rather heated debate on exit strategies has emerged. The G-20 finance ministers
agreed on “the need for a transparent and credible process for withdrawing the extraordinary
fiscal, monetary and financial sector support as recovery becomes firmly secured”. But how and
when to start withdrawing the support remains controversial.
Rather than focus on the decision of an investor in country j, scholarly work in this
tradition centers on understanding how politicians in country i demonstrate that they are
credibly committed to the preservation of stable and liberal markets. Empirically these studies
ask whether different institutional structures help solve the commitment problem and provide
borrowing countries with better access to international capital markets.
One set of scholarly contributions argues that domestic political institutions can signal a
commitment to the protection of property rights.