Xem 1-19 trên 19 kết quả Market credibility
  • Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.

    pdf0p nhatro75 08-07-2012 59 23   Download

  • The PHP ecosystem has changed dramatically in the past six years. Prior to PHP 5’s advent, we PHP developers were primarily creating our projects on an ad-hoc basis, each project differing from its predecessor; if we paid attention, each project improved on the previous— but there was no guarantee. While tools and practices existed for managing code quality and standards, they were still maturing, and not in widespread use.

    pdf465p lethaoasimo 21-08-2012 57 22   Download

  • The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries.

    pdf12p mokahd 27-04-2013 27 16   Download

  • The world's reliance on existing sources of energy and their associated detrimental impacts on the environment- whether related to poor air or water quality or scarcity, impacts on sensitive ecosystems and forests and land use - have been well documented and articulated over the last three decades. What is needed by the world is a set of credible energy solutions that would lead us to a balance between economic growth and a sustainable environment.

    pdf0p cucdai_1 22-10-2012 29 7   Download

  • Eventually investment banks developed a clear policy line in their newsletters, and some proposed changes to the Pact along these lines. For example, Morgan Stanley’s (07/11/02) views were in line with the ECB, arguing that the Pact is not fundamentally flawed, but a valuable compromise, which should be kept as a framework for fiscal policies in EMU. Countries not complying with the Pact should not try to change the rules since it is their responsibility that they have not done enough to consolidate their public finances in good times.

    pdf60p taisaovanchuavo 23-01-2013 20 5   Download

  • This paper assesses inflation targeting in emerging market economies (EMEs), and develops applied prescriptions for the conduct of monetary policy and inflation-targeting design in EMEs. We verify that EMEs have faced more acute trade-offs higher output and inflation volatility and worse performance than developed economies. These results stem from more pronounced external shocks, lower credibility, and lower level of development of institutions in these countries. In order to improve their performance,...

    doc20p germoonlove 20-11-2012 22 4   Download

  • The philosophy of harnessing loyal customers as part of the sales and marketing team has increasingly become a driver of many industrial firms’ marketing and sales efforts. Due to the perceived high risk faced by potential buyers, companies selling complex solutions to industrial buyers and governmental institutions need to increase their credibility through customer references (e.g., Windahl et al., 2004; Salminen and Möller, 2006; Veres, 2009).

    pdf0p doiroimavanchuadc 06-02-2013 20 3   Download

  • He points to his fi rm’s work for Microsoft Corp.’s Xbox gaming system. “We were engaging with bloggers and fans eight to 10 months before the ads broke. “Our job is no longer doing a press conference to break the ads—we are building engagement with enthusiasts to create a runway of credibility for a new brand or campaign.” Under the old model of public relations, the job of a PR fi rm was to get a story in the newspaper. Says Mr. Stockman, “If we got a piece in The Wall Street Journal, we’d give ourselves high fi ves. Now, if you get a piece in the Journal, you have...

    pdf16p doiroimavanchuadc 06-02-2013 15 3   Download

  • Common to these episodes is a struggle to manage tensions associated with the (long- term) movement of accountants into markets that have not been conventionally associated with their professional expertise and status.

    pdf14p taisaovanchuavo 26-01-2013 24 7   Download

  • The different implications of high government debt and unsustainable public finances should be reflected in prices for government securities. The existence and implementation of the European fiscal framework should therefore have a twofold effect. First, the credibility of the European fiscal framework and its ability to deter “excessive” deficits and debt in the perception of market participants generally affect future risks associated with liabilities of all member states.

    pdf52p taisaovanchuavo 23-01-2013 14 4   Download

  • As a starting point, we look at publications from investment banks and at the development of interest rate swap spreads around key fiscal policy events. The euro interest rate swap spread seems to be a good indicator of the relative risk of private versus government long-term bonds versus the private inter-bank market. The main result of our review of investment bank newsletters and notes is that market participants closely observe and contribute to the debate on the SGP and its implementation.

    pdf41p taisaovanchuavo 23-01-2013 22 4   Download

  • Moreover, due to the complicated pyramidal and cross-holding ownership structures typical in East Asian companies, a significant number of controlling owners in the region actually possess more control than their equity ownership indicates, which further exacerbates the entrenchment effect.2 The entrenchment effect of the ownership structure potentially affects firms’ financial reporting.

    pdf38p bin_pham 06-02-2013 24 4   Download

  • However, such a strategy is inappropriate for the United States in current circumstances. Inflation expectations appear reasonably well-anchored, and both inflation expectations and actual inflation remain within a range consistent with price stability. In this context, raising the inflation objective would likely entail much greater costs than benefits. Inflation would be higher and probably more volatile under such a policy, undermining confidence and the ability of firms and households to make longer- term plans, while squandering the Fed’s hard-won inflation credibility.

    pdf53p trinhcaidat 22-04-2013 13 4   Download

  • During the past 30 years, regulators, including the Commission, have increasingly used credit ratings to help monitor the risk of investments held by regulated entities, and to provide an appropriate disclosure framework for securities of differing risks. Since 1975, the Commission has relied on ratings by market-recognized credible rating agencies for distinguishing among grades of creditworthiness in various regulations under the federal securities laws.

    pdf36p enterroi 01-02-2013 22 3   Download

  • The previous section suggested that a long period of high government debt/GDP ratios may increase uncertainty about the future path of interest rates, both real and nominal. Doubts about how governments will respond probably increase uncertainty about inflation and, perhaps, about future growth. Macroeconomic tail risks seem to have risen. At least much market commentary suggests so – some talk about latent inflation risks while others fret about deflation. The credibility of fiscal and monetary policy frameworks in the advanced countries has been weakened by the crisis.

    pdf12p taisaovanchuavo 23-01-2013 17 3   Download

  • For marketing to be successful, it must create a desire for a product. a marketer, therefore, needs to understand: a) current consumer perceptions of the product and what must be overcome to improve those perceptions, b) what price/value equation will have the most appeal, c) who do consumers believe to be credible sources of product information, and d) where to place this key information in the form of promotion, advertising, etc., so that it will reach the right consumer target.

    pdf89p lenh_hoi_xung 21-02-2013 20 3   Download

  • Britain has benefited from that global system over a long period of time. But we cannot afford to rely on history or sentiment if we are to earn our living. We cannot take it for granted that markets will remain open to our businesses, or that our businesses will always be able to take full advantage of the opportunities that exist. Government can help.

    pdf0p quaivattim 01-12-2012 20 2   Download

  • In late 2009, with partial recovery, or at least a noticeable slowing, of the global downturn, a rather heated debate on exit strategies has emerged. The G-20 finance ministers agreed on “the need for a transparent and credible process for withdrawing the extraordinary fiscal, monetary and financial sector support as recovery becomes firmly secured”. But how and when to start withdrawing the support remains controversial.

    pdf23p taisaocothedung 09-01-2013 22 2   Download

  • Rather than focus on the decision of an investor in country j, scholarly work in this tradition centers on understanding how politicians in country i demonstrate that they are credibly committed to the preservation of stable and liberal markets. Empirically these studies ask whether different institutional structures help solve the commitment problem and provide borrowing countries with better access to international capital markets. One set of scholarly contributions argues that domestic political institutions can signal a commitment to the protection of property rights.

    pdf32p enter1cai 16-01-2013 15 1   Download

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