Market globalization

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  • The strong recovery in net private capital flows to emerging markets that began in 2003 has continued this year. Although a moderation in the pace of flows is anticipated in the next several quarters, the overall level envisaged for 2006 remains relatively elevated. Downside risks have increased, however, in the face of rising concerns and unease about a potentially less hospitable global economic environment going forward.

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  • Tham khảo sách 'business without borders a strategic guide to global marketing', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies) includes Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management.

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  • Chapter 8 - Developing a global vision through marketing research. After studying this chapter you will be able to understand: The importance of problem defi nition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research.

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  • (BQ) Part 2 book "Global business today" has contents: Foreign direct investment, regional economic integration, the foreign exchange market, the international monetary system, the strategy of international business, entering foreign markets, global production and supply chain management, global production and supply chain management,...and other contents.

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  • Chapter 6 - The political environment: A critical concern. What you should learn from chapter 6: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...

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  • Chapter 9 - Economic development and the Americas. What you should learn from chapter 9: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...

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  • Chapter 10 - Europe, Africa, and the Middle East. What you should learn from Chapter 10: The reasons for economic union, patterns of international cooperation, the evolution of the European Union, evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems, strategic implications for marketing in the region, the size and nature of marketing opportunities in the European/African/Middle East regions.

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  • Chapter 11 - The Asia Pacific region. What you should learn about in chapter 11: The dynamic growth in the region, the importance and slow growth of Japan, the importance of the Bottom-of-the-Pyramid Markets, the diversity across the region, the interrelationships among countries in the region, the diversity within China.

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  • Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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  • Chapter 13 - Products and services for consumers. In this chapter, students will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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  • Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...

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  • (BQ) Part 1 book "Principles of marketing" has contents: Company and marketing strategy - partnering to build customer relationships; analyzing the marketing environment; managing marketing information to gain customer insights; consumer markets and consumer buyer behavior; business markets and business buyer behavior

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  • (BQ) Part 2 book "Principles of marketing" has contents: Retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, the global marketplace; direct and online marketing - building direct customer relationships,...and other contents.

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  • (BQ) Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; business to business (B2B) marketing, global marketing,...and other contents.

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  • (BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, the political, legal, and regulatory environments of global marketing, global information systems and market research,...and other contents.

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  • 2008 market on a par with 2007 due to little volume growth and slightly lower raw material prices, but 23.6% fall in 2009 due to lower raw material prices and lower volumes.LV Energy –Rated below 1kV Power Cable –Rated 1kV and Above Telecom -External copper telecom cable Data –All types of cable for data transmission Winding Wire –All enamelled wire and covered conductors Fibre Optic –All fibre optic cables

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  • Chapter 1 - Introduction to labour market economics. After studying this chapter you will be able to understand: Main actors and roles, labour supply and demand, policy questions, characteristics of market, neoclassical and alternative approaches.

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  • Chapter 1 - The scope and challenge of international marketing. What you should learn from chapter 1: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.

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  • Chapter 3 - History and Geography: The foundations of culture. Geography and history in chapter 3 are included as important dimensions in understanding cultural and market differences among countries. Not to be overlooked is concern for the deterioration of the global ecological environment and the multinational company’s critical responsibility to protect it.

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