Xem 1-20 trên 987 kết quả Market investment
  • This chapter cover the basics of the investing process. We begin by describing how you go about buying and selling securities such as stocks and bonds. Then we outline some important consideration and constraints to kêp in mind as you get more involved in the investing process

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  • How is my brand doing with social platforms? What can we do better? Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth.

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  • There are many popular investment books, but relatively few provide a dispassionate introduction to the controversies that surround the management of wealth. Even though there are plenty of important articles that take these controversies forward, few of the investment guides pull the different sides of the arguments together in one place. That is what this book seeks to do, in a way which is intended to be of practical use.

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  • In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.

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  • Chapter 1 - The investment environment. This chapter can help you become an informed practitioner of investments. We will focus on investments in securities such as stocks, bonds, or options and futures contracts, but much of what we discuss will be useful in the analysis of any type of investment. The chapter will provide you with background in the organization of various securities markets; will survey.

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  • Chapter 2 - Asset classes and financial investments. In this chapter, we first describe money market instruments. We then move on to debt and equity securities. We explain the structure of various stock market indexes in this chapter because market benchmark portfolios play an important role in portfolio construction and evaluation. Finally, we survey the derivative security markets for options and futures contracts.

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  • Chapter 3 - How securities are traded. This chapter has been largely rewritten to reflect the ongoing transformation of trading practices, the growing dominance of electronic trading, the accelerating consolidation of securities markets, and continuing regulatory reform, in particular the response to the Sarbanes-Oxley Act.

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  • Chapter 4 - Mutual funds and other investment companies. We begin the chapter by describing and comparing the various types of investment companies available to investors. We then examine the functions of mutual funds, their investment styles and policies, and the costs of investing in these funds. Next we take a first look at the investment performance of these funds.

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  • Chapter 5 - Learning about return and risk from the historical record. Casual observation and formal research both suggest that investment risk is as important to investors as expected return. while we have theories about the relationship between risk and expected return that would prevail in rational capital markets, there is no theory about the levels of risk we should find in the marketplace. we can at best estimate the level of risk likely to confront investors by analyzing historical experience.

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  • Chapter 6 - Risk aversion and capital allocation to risky assets. In this chapter, we begin by introducing two themes in portfolio theory that are centered on risk. The first is the tenet that investors will avoid risk unless they can anticipate a reward for engaging in risky investments. The second theme allows us to quantify investors’ personal trade-offs between portfolio risk and expected return.

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  • In this chapter, we first motivate the discussion by illustrating the potential gains from simple diversification into many assets. We then proceed to examine the process of efficient diversification from the ground up, starting with an investment menu of only two risky assets, then adding the risk-free asset, and finally, incorporating the entire universe of available risky securities. We learn how diversification can reduce risk without affecting expected returns.

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  • Chapter 10 - Arbitrage pricing theory and multifactor models of risk and return. We begin by showing how the decomposition of risk into market versus firm-specific influences that we introduced in earlier cha pters can be extended to deal with the multifaceted nature of systematic risk. Multifactor models of security returns can be used to measure and manage exposure to each of many economy-wide factors such as business-cycle risk, interest or inflation rate risk, energy price risk, and so on.

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  • Chapter 11 - The efficient market hypothesis. We critically evaluate recent suggestions for “fundamental indexing” as a response to market errors in security valuation. We show that these strategies are nothing more than variations on the value-tilted portfolio strategies discussed earlier in the chapter.

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  • Chapter 18 - Equity valuation models. This chapter describes the valuation models that stock market analysts use to uncover mispriced securities. The models presented are those used by fundamental analysts, those analysts who use information concerning the current and prospective profitability of a company to assess its fair market value. We start with a discussion of alternative measures of the value of a company.

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  • Chapter 19 - Financial statement analysis. The chapter has been updated to address current issues in fair value accounting. It also contains additional discussion of the proper interpretation of market-to-book ratios.

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  • (BQ) Investments (8th edition) - Zvi Bodie, Alex Kane, Alan J. Marcus, is intended primarily as a textbook for courses in investment analysis. This text will introduce you to major issues currently of concern to all investors. It can give you the skills to conduct a sophisticated assessment of current issues and debates covered by both the popular media as well as more-specialized finance journals. Whether you plan to become an investment professional, or simply a sophisticated individual investor, you will find these skills essential.

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  • Chapter 3 "How securities are traded" presents the following content: Primary vs. secondary security sales, public offerings, private placements, organization of secondary markets, organized exchanges, OTC market, third market, international market structures,...

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  • Chapter 6 - Investors in the share market. The goals of this chapter are: Consider the role of an investor in the share market and appreciate the range of investment choices available to the investor; understand the process of buying and selling shares, the risks involved, and the importance of taxation when investing; describe indicators of financial performance;…

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  • High-profile events and announcements can cause tremendous swings in stocks and sectors, and often point out tremendous opportunities to investors who know how to read them. When the Market Moves, Will You Be Ready? is a "how-to" for knowing which events matter versus which are meaningless, and how to take advantage of the former for consistent trading success. Emphasizing the practical side of trading, When the Market Moves, Will You Be Ready? features exercises, Q&As, and checklists for using investing techniques in day, swing, value, or virtually any other trading or investing style....

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  • Những kết quả đo lường ROI (Return On Investment) thú vị và hữu ích trong các chiến dịch social media theo số liệu nghiên cứu tại Mỹ.Những người phải bỏ tiền ra cho chi phí marketing luôn muốn đo lường ROI trong các chiến dịch social media.

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