Xem 1-20 trên 198 kết quả Market society
  • General Theme: Nowadays the market, and neo-liberalism in general, seems to be in disarray. With support waning for an unfettered market, various critics are seeking alternatives. In this book, the idea is that a new way of thinking about the economy may be productive, particularly one that does not rely on an unregulated market to secure economic order. In this context, the notion of a ―post-market society‖ is introduced to describe this shift in orientation.

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  • All organizations use social in a different way. At each stop on the tour, we gathered insights from over 2000 participants on how their customers are using in their marketing society today, plus any tips and lessons they learned along the way. Refer to the document "50 social insights from real marketers" to capture detailed information.

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  • arketing is identifying what that man and society need. If a product is created that no one needs to buy it used and will not sell out, since that would not be profitable. And if so, production will become unprofitable. Therefore, the shortest definition is that we have identified a benefit needs.American Marketing Association (American Marketing Association, AMA) for the following definition

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  • Marketing is identifying what that man and society need. If a product is created that no one needs to buy it used and will not sell out, since that would not be profitable. And if so, production will become unprofitable. Therefore, the shortest definition is that we have identified the need for a meeting with loi.Hiep American Marketing (American Marketing Association, AMA) for the following definition: "Marketing is a task in the organizational structure and a set of processes in order to create, exchange, transmission of values ​​to customers...

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  • This volume is the second in our Wharton School Publishing– Milken Institute Series on Financial Innovation. It is dedicated to moving beyond the residential mortgage problems in recent years and looking ahead to new financial innovation solutions for fixing housing markets.

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  • These three developments—globalization, technological advances, and deregulation— spell endless opportunities. But what is marketing and what does it have to do with these issues? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.

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  • McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Direct Marketing Defined “The total of activities by which the seller . . . direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone, mail, the internet or personal visit from a prospective customer.” Includes: Direct selling Direct mail Telemarketing Internet selling Direct action marketing Catalog selling Television/ print media Cable TV .

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  • Since the 1980s, the food and beverage industry has made children and adolescents the targets of intense and specialized food marketing and advertising efforts. The proliferation of electronic media, the deregulation of and declining support for public service advertising, and the booming economy of the 1990s all contributed to the transformation of children into a consumer group (Packaged Facts, 2000). In addition, the overabundance of certain foods in the U.S. food supply (such as corn and grains) along with decreased food production costs, allows food...

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  • A central concern of economics is how society allocates its resources. Modern economies rely on two institutions to allocate: markets and governments. But how much of the allocating should be performed by markets and how much by governments? This collection of readings will help students appreciate the power of the market. It supplements theoretical explanations of how markets work with concrete examples, addresses questions about whether markets actually work well and offers evidence that supposed "market failures" are not as serious as claimed. ...

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  • Online marketing communications are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information, both positive and negative, about an organization as it is for a large corporation to promote itself.

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  • One of the “Four P’s of Marketing,” promotion includes the communication messages, materials, channels, and activities that will effectively reach your audience to promote the benefits of the behavior change as well as the product, price and place features of your program. Messages may be delivered through public relations, advertising, print materials, small-group or one-on-one activities (e.g., mentoring, counseling, workshops), and other media.

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  • In 1998, the income of English football clubs was in the region of £700 million. Since 1990, clubs have spent £600 million in upgrading grounds. The net asset value of the 92 clubs is around £200 million, rising to over £1 billion if the players in whose contracts the clubs invest are regarded as assets. The current Premier League TV deal alone is worth £670 million over five years (Szymanski and Kuypers, 2000, p 1). The first football club to be listed on the stock market was Tottenham Hotspur, back in 1983, when Irving Scholar was chairman....

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  • Chapter 7 - E-commerce marketing concepts. After reading this chapter, you will be able to: Identify the key features of the Internet audience, discuss the basic concepts of consumer behavior and purchasing decisions, understand how consumers behave online, describe the basic marketing concepts needed to understand Internet marketing, identify and describe the main technologies that support online marketing,...

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  • Chapter 8 - E-commerce marketing communications. After reading this chapter, you will be able to: Identify the major forms of online marketing communications, understand the costs and benefits of online marketing communications, discuss the ways in which a Web site can be used as a marketing communications tool.

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  • Chapter 6 - E-commerce marketing concepts: social, mobile, local. In this chapter, you will learn to: Consumers online: the internet audience and consumer behavior, consumer behavior models, the online purchasing decision, a model of online consumer behavior.

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  • In this chapter, we will address the following questions: What advantages do video ads have over traditional banner ads? Where do sites such as YouTube fit in to a marketing strategy featuring video ads? What are some of the challenges and risks of placing video ads on the Web? Do you think Internet users will ever develop “blindness” towards video ads as well?

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  • In this chapter you will learn: Learn the free market system and business; understand the role and responsibility of business in society; understand the primary goal of corporate governance; recognize that effective corporate governance is established through power sharing among all participants, particularly shareholders, boards of directors, and management;...

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  • Competitive markets usually do a remarkably effective job of allocating society’s scarce resources to their most highly valued uses. Thus, we begin this chapter by demonstrating how properly functioning markets efficiently allocate resources. We then explore what happens when markets don’t function properly. In some circumstances, economically desirable goods are not produced at all. In other situations, they are either overproduced or underproduced. This chapter focuses on these situations, which economists refer to as market failures.

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  • Chapter 1 - The corporation and its stakeholders. In this chapter, you will learn: Understanding the relationship between business and society, and the ways in which they are part of an interactive system; considering the purpose of the modern corporation; knowing what is a stakeholder and who a corporation’s market and nonmarket and internal and external stakeholders are;...

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  • Lecture topics will include: behavioral finance, financial technology, financial instruments, commercial banking, investment banking, financial markets and institutions, real estate, regulation, monetary policy, and democratization of finance.

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