This article reviews the current status of the market for catastrophic risk (CAT)
bonds and other risk-linked securities. CAT bonds and other risk-linked securities
are innovative financial vehicles that have an important role to play in financing
mega-catastrophes and other types of losses. The vehicles are especially
important because they access capital markets directly, exponentially expanding
risk-bearing capacity beyond the limited capital held by insurers and reinsurers.
What are you trying to accomplish with your email marketing campaign? Are you trying to drive more traffic to your
web site, or are you recommending a specific product? Or are you building your brand by providing relevant news and
information to your subscribers? Your marketing objectives should drive the content and creative elements of your
campaign, as well as set expectations for how you will measure success. If you are recommending a specific product,
success is usually measured by how many people purchased the product.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year......
2.1. Providing prompt service to customers
2.2. Establishing a rapport with customers
2.3. Handling customers complains
2.4. Delivering high-quality service to all
customers, including those with specific
2.5. Promoting product and services.
Recent advances in data collection and data storage techniques enable
marketing researchers to study the characteristics of a large range of
transactions and purchases, in particular the effects of household-specific
characteristics and marketing-mix variables.
This book presents the most important and practically relevant quantitative
models for marketing research. Each model is presented in detail
with a self-contained discussion, which includes: a demonstration of the
mechanics of the model, empirical analysis, real-world examples, and
interpretation of results and findings.
The eight studies presented in this volume are put together to provide
a new insight into the design of risk-management models in emerging
markets. The objective is to identify the specific characteristics
of emerging markets and specify the most appropriate methods of
risk management that suits those markets. The chapters report on
empirical studies carried out on a number of countries in Asia, Eastern
Europe, North Africa and other emerging markets in various continents.
CHAPTER 4 CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND. 1
In addition t o m o n i t o r i n g a changing m a r k e t i n g environment, marketers also need t o develop specific k n o w l e d g e a b o u t their particular markets. G o o d marketers w a n t information t o help t h e m interp r e t past performance as w e l l as plan future activities. Marketers need timely, accurate, and actionable i n f o r m a t i o n on consumers, c o m p e t i t i o n , and t h e i r brands.
Using Secondary Data and Online Information Databases.
Primary Versus Secondary Data
• Primary data: information that is developed or gathered by the researcher specifically for the research project at hand. • Secondary data: information that has previously been gathered by someone other than the researcher and/or for some other purpose than the research project at hand.
Determining How to Select a Sample
Basic Concepts in Sampling
• Population: the entire group under study as defined by research objectives – Researchers define populations in specific terms such as “heads of households located in areas served by the company who are responsible for making the pest control decision.”
6. Questionnaire design. 6.1 Chapter summary.
Once researchers have taken a decision to employ a specific research design and sampling procedure and determined the measurement and scaling method, they can now develop a questionnaire to collect the data required for the study.
During the last decade, hedge funds have become one of the most important institutional
investors in global financial markets. Although their activities have been viewed critically by
regulators, politicians, and the public, this negative perspective is often based more on myth
than on thorough economic analysis and empirical facts. Most people lack the necessary
information and understanding of the role that hedge funds play in financial markets. Blaming
them for the financial crisis or other market turbulences is often based on specific conjectures
and not on rigorous research.
Extreme weather is hitting all regions of the globe with increasing
severity. Despite the damage that can and will be caused from these
extreme weather events, certain industries will nevertheless benefit
and certain industries will be hurt. It is the purpose of this book to identify
and evaluate the sectors, industries, companies, and more specifically the
particular stocks, bonds, and futures that will be the winners and losers
as extreme weather events continue to impact the Earth. Every investment
idea in this book will work under the current, global climate condition.
Chances are the fact that you bought this book means you have some ideas
about starting a blog — and I want to get you started right away! You don’t
have to memorize this book or even read it in order. Feel free to skip straight
to the chapter with the information you need and come back to the beginning
later. Each chapter is designed to give you easy answers and guidance,
accompanied by step-by-step instructions for specific tasks.
A non–financial variable not specific to a party to the contract includes, for example,
an index of earthquake losses in a particular region and an index of temperatures in
a particular city. A non–financial variable specific to a party would be, for example,
the occurrence or non-occurrence of a fire that damages or destroys an asset of a
party to the contract.
The Incentive Effects of Social Policies on Education and Labor Markets Several specification tests and alternative data sets fail to reveal
important biases in the basic models. Several specification tests and alternative data sets fail to reveal
important biases in the basic models.
What’s the income potential here? I want a more specific answer. Really, how much can I make? What are my chances of success? How many hours a day does it take? I don’t have much money to invest. What will it cost to get started? There have to be more expenses than that— what’s the catch? But isn’t it true you shouldn’t pay anyone in order to work at home?
The thesis does not focus on introducing IM tools and techniques applied them in specific situations, such as marketing techniques through search engine ) SEM (Search Engine Marketing), Marketing on social networks ) SMM (Social Media Marketing)...; only focus on studying process of IM activity in general, from analysing information, planning, building strategy, selecting tool and implementing the plan and testing the correction. Related to respondents: Survey of SMEs, satisfying the conditions.
Weblogs and message boards provide online forums for discussion
that record the voice of the public. Woven into this
mass of discussion is a wide range of opinion and commentary
about consumer products. This presents an opportunity
for companies to understand and respond to the consumer
by analyzing this unsolicited feedback. Given the
volume, format and content of the data, the appropriate approach
to understand this data is to use large-scale web and
text data mining technologies.
SMS Marketing is extremely versatile, which allows you to connect with current customers and attract new ones in a variety of ways. If you can do it with a text message, SMS Marketing can cover it. Appointment Reminders - When a customer misses an appointment that's lost revenue for your business. Studies show that unobtrusive text message reminders dramatically cut down on no-shows. Mass Text Messages - Type a message once and send it to all of your customers. Mobile Coupons - Research shows that consumers love mobile coupons. Text messages are a fast, efficient way to offer mobile...