Market targeting

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 1 0   Download

The aim of the study is to discover conceptual metaphors in thirteen Vinamilk television commercials in 2023. The method of identification of metaphor of MIP (2007) is applied to generate potential conceptual metaphors. Two types of target domains relating to the products and target customers are cued while fourteen source domains are interpreted through thirteen tables of mapping of conceptual metaphors in these TV commercials.

14p vilarry 01-04-2024 3 1   Download

This study aimed to identify the role of the use of modern administrative techniques in managerial accounting, which is the target cost technology and cost technology based on activities and quality cost technology, value engineering technology in reducing production costs in Jordanian industrial companies listed on the Amman Stock Exchange, as these technologies demonstrated its high ability to reduce costs in industrial companies and provide the necessary information to the higher departments to take appropriate decisions, which guaranteed these companies competing in the market and conti...

10p longtimenosee07 29-03-2024 2 2   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 3 3   Download

Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...

85p tuongnhuoclan 27-11-2023 4 3   Download

Continued part 1, part 2 of ebook "The Routledge companion to ethnic marketing" provides readers with contents including: globalization, religion and materialism; market segmentation and targeting; advertising; multicultural advertising and ethnic minority consumers; ethical and public policy issues in ethnic marketing;...

230p mocthanhdao0210 19-11-2023 3 1   Download

Continued part 1, part 2 of ebook "If you build it will they come?: Three steps to test and validate any market opportunity" provides readers with contents including: Step 2 - Aim, what do your future customers think?; Step 3 - fire, blasting into the market; learning what you really need to know; getting to the market pain;...

124p mocthanhdao0210 19-11-2023 4 1   Download

Ebook "Variance accounting" provides readers with contents including: measurement of costs and profit; the profit motive in industry; evolution of variance accounting; setting targets; long-and short-term planning; functional budgets; accounting for variances; theory and practice of variance' analysis; absorption costing;...

143p mocthanhdao0210 19-11-2023 8 4   Download

Ebook Android™ apps marketing: Secrets to selling your android app – Part 1 includes contents: Chapter 1 your android app marketing strategy: grand slam or base hits? chapter 2 what makes for a winning app? chapter 3 identifying your app’s unique value, chapter 4 identifying your target audience, chapter 5 building your app’s total message, chapter 6 electronic word of mouth, chapter 7 using social media in your app marketing, chapter 8 timing your marketing activities, chapter 9 getting the word out about your app.

155p haojiubujain08 01-11-2023 3 2   Download

Ebook "Wonder woman: Marketing secrets for the trillion-dollar customer" are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

256p loivantrinh 29-10-2023 6 3   Download

Continued part 1, part 2 of ebook "Successful event management: A practical handbook" provides readers with contents including: event logistics and supplies; marketing and public relations for events; risk management and legalities; event project management and set up issues; the organization manager and the team - during the event; close-down, evaluation and legacies;...

143p dangsovu 20-10-2023 9 6   Download

The CARD trial was conducted in patients with metastatic castration-resistant prostate cancer (mCRPC) who had received docetaxel and experienced disease progression within 1 year on an androgen receptor-axistargeted therapy (ARAT).

10p visharma 20-10-2023 5 2   Download

This study is aim to explore how logistics service quality of e-commerce can be measured in Vietnam context, especially targeted group of young consumers who are going to be fundamental purchasing power in the upcoming era.

12p vimulcahy 18-09-2023 7 5   Download

Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...

140p hanlinhchi 28-08-2023 6 4   Download

Ebook "How to succeed as a freelance translator" has become a go-to reference for beginning and experienced translators alike. The fully revised third edition includes nearly 250 pages of practical tips on writing a translation-targeted resume and cover letter, preparing a marketing plan, marketing your services to agencies and direct client, avoiding common pitfalls, and more!

133p tichhythan 17-08-2023 8 7   Download

Ebook "Strategic integrated marketing communication: Theory and practice" is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.

323p tichhythan 17-08-2023 10 8   Download

Sustainable development is a target, key driver and foundation shaping a corporate in the market economy and also is a millenium goal of most nations, organizations and corporates under the current context. Sustainble development engages in maintaining growth in three pillars: economy, soceity and environment. To achieve national, regional and global sustainable development goals, each corporate, the key economic unit is required to embrace sustainable development models.

9p tethientran 27-07-2023 5 4   Download

Ebook Strategic Marketing Planning: Part 2 presents the following content: Approaches to customer analysis; Missions and objectives; Market and environmental analysis; Market segmentation, targeting and positioning; The formulation of strategy 1: analysing the product portfolio. Please refer to the documentation for more details.

410p trankora06 19-07-2023 7 5   Download

Ebook The economics of money, banking, and financial markets (7th ed): Part 2 presents the following content: Chapter 15 multiple deposit creation and the money supply process; chapter 16 determinants of the money supply; chapter 17 tools of monetary policy; chapter 18 conduct of monetary policy: goals and targets; chapter 19 the foreign exchange market; chapter 20 the international financial system; chapter 21 monetary policy strategy: the international experience.

409p haojiubujain02 03-07-2023 4 2   Download

Ebook Global marketing (Seventh edition): Part 1 includes contents: Chapter 1 introduction to global marketing; chapter 2 the global economic environment; chapter 3 the global trade environment; chapter 4 social and cultural environments; chapter 5 the political, legal, and regulatory environments; chapter 6 global information systems and market research; chapter 7 segmentation, targeting, and positioning; chapter 8 importing, exporting, and sourcing; chapter 9 global market entry strategies: licensing, investment, and strategic alliances.

309p haojiubujain01 03-07-2023 5 3   Download