Marketing activity

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  • Practice report: Marketing activities of TNG Fashion Company aim expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning; marketing activities to sustain business development, make a difference for the brand, optimize profits, maintain and improve customer relations.

    doc34p anhdon12 12-03-2015 39 11   Download

  • This study aims to investigate customer attitudes towards marketing activities in the smartphone market in Vietnam. In order to reach this aim, the index of consumer sentiment towards marketing, which is based on the marketing mix paradigm (4Ps), is adopted.

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  • Chapter 1 - Creating customer relationships and value through marketing. After reading chapter 1, you should be able to: Define marketing and identify the diverse factors influencing marketing activities, explain how marketing discovers and satisfies consumer needs, distinguish between marketing mix factors and environmental forces, explain how organizations build strong customer relationships and customer value through marketing, describe how today’s customer relationship era differs from prior eras.

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  • CHAPTER 2 DEVELOPING MARKETING STRATEGIES AND PLANS. A key ingredient of the marketing management process is insightful, creative marketing strategies and plans that can guide marketing activities. Developing the right marketing strategy over time requires a blend of discipline and flexibility.

    pdf36p leslienguyen 23-11-2010 81 32   Download

  • Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more! – it can all be quite overwhelming. In this textbook you will cover the essential topics that make up Internet Marketing as an activity. It covers where the internet has been and where it is today and it describes what all of the main marketing activities are online.

    pdf60p tuanloc_do 04-12-2012 44 19   Download

  • Direct marketing is an effective marketing tool that SMEs should deploy as part of their everyday marketing activity. It is one of the most effective ways a small business can acquire new customers, retain existing customers and or increase the revenue potential of an existing base of customers

    ppt20p camnhung_1 07-12-2012 29 8   Download

  • Tham khảo tài liệu 'triennial central bank survey: foreign exchange and derivatives market activity in april 2010', tài chính - ngân hàng, ngân hàng - tín dụng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Chapter 22 - Managing a holistic marketing organization for the long run. In this chapter, we will address the following questions: What are important trends in marketing practices? What are the keys to effective internal marketing? How can companies be responsible social marketers? How can a company improve its marketing skills? What tools are available to help companies monitor and improve their marketing activities?

    ppt19p allbymyself_08 22-02-2016 10 3   Download

  • In this chapter, you will learn how globalization affects international marketing activities. You will also: Explore how firms develop their international product strategies. understand how companies blend product and promotional strategies for international markets, and examine the elements that influence international distribution and pricing strategies.

    ppt33p tangtuy19 21-07-2016 14 3   Download

  • In any well-managed business environment, marketing activities are carried out as directed in an annual marketing plan or a marketing program (campaign) plan or both. Developing marketing plans is an essential skill for marketers at many levels in the enterprise. Jain summarizes outcomes of successful planning and execution

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  • Chapter 1: Creating customer relationships and value through marketing. After reading this chapter you should be able to: Define marketing and identify the diverse factors influencing marketing activities, explain how marketing discovers and satisfies consumer needs, distinguish between marketing mix factors and environmental forces,...

    ppt29p estupendo5 24-08-2016 2 1   Download

  • Chapter 10 - Creating customer dialogue. After reading this chapter, you should be able to: Understand the process of customer relationship management, relate various marketing activities to that process, understand how strategy varies depending on the application of buying theory.

    ppt13p hihihaha1 03-12-2016 3 1   Download

  • Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

    pdf37p bautroibinhyen11 03-01-2017 5 1   Download

  • Chapter 27 "The theory of active portfolio management" presents the following content: Lure of active management, market timing, with imperfect ability to forecast, superior selection ability, treynor-black model.

    ppt15p nomoney8 04-04-2017 3 1   Download

  • Part II of this book focuses on financial markets, markets in which funds are trans- ferred from people who have an excess of available funds to people who have a short- age. Financial markets such as bond and stock markets are crucial to promoting greater economic efficiency by channeling funds from people who do not have a pro- ductive use for them to those who do. Indeed, well-functioning financial markets are a key factor in producing high economic growth, and poorly performing financial markets are one reason that many countries in the world remain desperately poor.

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  • ‘Marketing research’ has often been called ‘market research’, and there has been much confusion about what these terms actually mean. Indeed, some writers have been so worried about the terminology that they have called their books ‘research for marketing decisions’ to overcome the problems. The term marketing research, of which market research is but one element, encompasses the full range of research and evaluation activities undertaken by marketing professionals to guide them in decision making, and it is marketing research that I address in this book....

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  • Measuring the institutional foundations of financial markets is essential for understanding its determinants, and help design better policies • Indices of the rule of law, creditor rights and information, business transparency, and the quality of infrastructure are associated with deeper and more efficient financial markets • In banking and securities markets, characteristics related to private monitoring and enforcement drive development more than public enforcement measures

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  • Brand Activation (kích hoạt thương hiệu) là một trong những hoạt động below the line phổ biến bên cạnh các hoạt động khác như PR, Event... Để tổ chức một chương trình activation hiệu quả, việc chuẩn bị một proposal có tính logic, khả thi là điều cần thiết. Tôi xin giới thiệu một số nội dung cốt lõi trong một proposal hoạt động activation. Thông thường, viết một proposal cho hoạt động activation gồm có 3 phần và ta triển khai những ý sau: Phần I : Tổng quan (overview) 1.

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  • Instructors want to educate their students to become knowledgeable consumers of legal services. Students want to become successful managers, capable of planning to avoid legal problems and of making more informed decisions when confronted with legal issues regarding the marketing of goods and services. This textbook is designed for both audiences. Experiencedmarketing managers know that the law affects marketing activities in a multitude of ways.

    pdf443p namde02 12-03-2013 69 27   Download

  • CHAPTER 4 CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND. 1 In addition t o m o n i t o r i n g a changing m a r k e t i n g environment, marketers also need t o develop specific k n o w l e d g e a b o u t their particular markets. G o o d marketers w a n t information t o help t h e m interp r e t past performance as w e l l as plan future activities. Marketers need timely, accurate, and actionable i n f o r m a t i o n on consumers, c o m p e t i t i o n , and t h e i r brands.

    pdf38p leslienguyen 23-11-2010 85 26   Download

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