Xem 1-20 trên 90 kết quả Marketing campaign
  • What are you trying to accomplish with your email marketing campaign? Are you trying to drive more traffic to your web site, or are you recommending a specific product? Or are you building your brand by providing relevant news and information to your subscribers? Your marketing objectives should drive the content and creative elements of your campaign, as well as set expectations for how you will measure success. If you are recommending a specific product, success is usually measured by how many people purchased the product.

    pdf4p thanhdat 22-10-2009 225 99   Download

  • Cùng với sự gia tăng các hoạt động marketing trên Facebook, những hỗ trợ của các bên thứ ba càng làm cho các Marketing Campaign trên Facebook càng ngày càng thú vị và thu hút hơn. Đứng ở góc độ những người làm marketing, số lượng fan trên Fan Page là một database khá chính xác, chưa kể là chúng ta không cần mất quá nhiều công sức để có được thông tin khách hàng mục tiêu của mình như tuổi, giới tính, sở thích, nơi công tác,...

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  • This fully updated edition combines the latest research with real life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to infl uence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter.

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  • “Creating Markets for Renewable Energy Technologies EU RES Technology Marketing Campaign“. Bioethanol Production and Use. Supported by the European Commission - FP6. Brochure produced as part of the Project: RESTMAC Project Coordinator EREC - European Renewable Energy Council.

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  • Direct marketing is an effective marketing tool that SMEs should deploy as part of their everyday marketing activity. It is one of the most effective ways a small business can acquire new customers, retain existing customers and or increase the revenue potential of an existing base of customers

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  • Tham khảo tài liệu 'business idioms in english – intermediate level'sarchiveonline marketing campaign', ngoại ngữ, toefl - ielts - toeic phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Chapter 3: Social and mobile marketing. After reading this chapter, you should be able to: Describe the 4E framework of social media marketing, understand the types of social media, understand the types of mobile applications, recognize and understand the three components of a social media strategy, understand the methods for marketing yourself using social media.

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  • Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

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  • The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery....

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  • When you stop and think about it, the concept of email as a communication vehicle is a revolutionary one. Long before email became a marketing tool, it was a communication device. The impact that email has had on our culture and our lives is tremendous. Yet, many people forget the vast change in communication that email has produced and think of email marketing simply as a cheap or fast way to sell a product. Email deserves a much higher level of respect.

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  • Marketing focuses on attracting customers, getting them to buy, and making sure they’re happy enough with their purchases that they come back for more. What could be more important? Marketing is part science, part art, and it can be challenging to bottle up both parts into a winning campaign.

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  • The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

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  • As the head of accounting, Dan took pride in the efficiency of his department. Just recently, he and his team had significantly reduced the time between billing and receiving. The resulting improvement in cash flow resulted in a team award from management. So he was a bit annoyed when Janet, his old friend in marketing, told him about her latest market research. "Customers find their statements confusing," she said. "They seem to be paying the bills," Dan countered, "and we manage to keep track of the money, what more do we have to do?" She kept pushing.

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  • Thanks to a long, successful marketing campaign by De Beers, diamonds became strongly associated with romantic love, first in the United States and then globally (see.Figure.5). In the 1940s the company launched a long-running and renowned campaign around the theme “A diamond is forever.” Over many decades, hundreds of millions of dollars were spent to market the notion that diamonds signify romance and love. That campaign benefited the entire diamond industry.

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  • With this in mind, Roberts met with Holscher and together they created YouthAIDS, sketching the logo and mission on a napkin over coffee in a Washington, DC café. YouthAIDS would be a specific entity within the PSI portfolio of activities. The concept was to begin with a cause-related marketing campaign that would provide a platform from which to raise awareness, promote PSI’s work and provide a novel source of funding. The cause – preventing young people from becoming infected with HIV – would form the core of the campaign.

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  • Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products.

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  • Mobile messaging technology enables users to communicate in an asynchronous manner, where messages are stored in the network and delivered to the recipient as soon as the recipient’s mobile phone can receive it. Once delivered, the message resides on the users’ mobile phone. SMS (Short Messaging Service) allows a mobile user to send and receive a text message of up to 160 characters and across virtually any operator network. This service is also referred to as “text messaging” or “texting”. All mobile phones shipped over the past few years support SMS.

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  • There are several actors involved in the development of marketing communications and their subsequent dissemination to the target audience. The key relevant actors are illustrated in Figure 3. Food manufacturers and food retailers (and their respective trade associations and representative bodies) range from large global food and non-alcoholic beverage producers to small local vendors and kiosks, including supermarkets and quick- service restaurant chains.

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  • Online marketingcan be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’ s important in building a long-term, stable, and profitable online business, using tried and tested techniques, as well as some of the newest approaches.

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  • Typically, the response rate in a direct marketing campaign is low. It is not unusual to see a response rate of less than 5%. As a result, the size of the “responder” class tends to be much smaller than the size of the “non-responder” class. Such situation where the class distribution is significantly skewed toward one of the classes is commonly known as the class imbalance problem [Jap00]. The more interesting class is usually the smaller class.

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