Marketing channels

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  • In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

    ppt40p allbymyself_06 28-01-2016 20 2   Download

  • Lectures "Marketing management - Chapter 15: Designing and managing integrated marketing channels" provides students with the knowledge:  Marketing channels and value networks, the role of marketing channels, channel design decisions, channel management decisions, channel integration and systems. Invite you to refer to the disclosures.

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  • Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

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  • Chapter 15 - Designing and managing integrated marketing channels. In this chapter, we will address the following questions: What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed? What decisions do companies face in managing their channels? How should companies integrate channels and manage channel conflict? What are the key issues with e-commerce and m-commerce?

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  • Chapter 15 – Managing marketing channels and supply chains. After reading chapter 15, you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

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  • Chapter 12: Managing marketing channels and supply chains. After reading this chapter you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

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  • Chapter 15: Supply chain and channel management. After reading this chapter, you should be able to: Understand the importance of marketing channels and supply chain management, understand the difference between direct and indirect marketing channels, describe how marketing channels are managed, describe the flow of information and merchandise in the marketing channel.

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  • Chapter 15 provides knowledge of managing marketing channels and supply chains. This chapter explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt58p luimotbuoc_3 03-11-2016 5 1   Download

  • Chapter 9 - Business marketing channels. In this chapter, students will be able to understand: Describe the functions of a marketing channel, classify the various intermediaries used in business marketing, analyze customer needs for channel service outputs, design a channel system that can provide customers with the services they want and attain a competitive advantage,...

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  • Chapter 15 provides knowledge of international marketing channels. What you should learn from chapter 15: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

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  • (BQ) Part 2 book "Global marketing" has contents: Product and brand decisions, pricing decisions, global marketing channels and physical distribution, strategic elements of competitive advantage, leading, organizing, and controlling the global marketing effort, the digital revolution and the global e marketplace,...and other contents.

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  • (BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,...and other contents.

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  • (BQ) Part 2 book "Marketing an introduction" has contents: Marketing channels - delivering customer value; engaging customers and communicating customer value - advertising and public relations; personal selling and sales promotion; the global marketplace,...and other contents.

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  • (BQ) Part 2 book "Contemporary marketing" has contents: Relationship marketing and customer relationship management, product and service strategies, developing and managing brand and product categories, marketing channels and supply chain management; integrated marketing communications, advertising and public relations,...and other contents.

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  • (BQ) Part 2 book "Marketing" has contents: Marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.

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  • Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research.

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  • Trong nhiều trường hợp, lý do là bởi vì bạn không thể quyết định được nên bắt đầu tiến hành marketing từ đâu cũng như không chắc chắn về cách phối hợp các phương pháp khác nhau để lập bản chiến lược marketing hoàn chỉnh, hay bạn không thể duy trì được sự tập trung và động cơ thúc đẩy bạn làm việc.

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  • Marketing network. A web of connections among a company and its supporting stakeholders—customers, employees, suppliers, distributors, and others—with whom it has built profitable business relationships. Today, companies that have the best marketing networks also have a major competitive edge.

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  • CHAPTER 16 MANAGING RETAILING, WHOLESALING, AND LOGISTICS. In the previous chapter, we examined marketing intermediaries from the viewpoint of manufacturers who wanted t o build and manage marketing channels. In this chapter, we view these intermediaries— retailers, wholesalers, and logistical organizations—as requiring and forging their own marketing strategies.

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  • (BQ)Ebook Marketing management stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

     

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