Xem 1-20 trên 162 kết quả Marketing channels
  • In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

    ppt40p allbymyself_06 28-01-2016 18 2   Download

  • In this chapter, students will be able to understand: Describe the functions of a marketing channel, classify the various intermediaries used in business marketing, analyze customer needs for channel service outputs, design a channel system that can (1) provide customers with the services they want and (2) attain a competitive advantage,...

    ppt11p tangtuy18 12-07-2016 3 2   Download

  • Lectures "Marketing management - Chapter 15: Designing and managing integrated marketing channels" provides students with the knowledge:  Marketing channels and value networks, the role of marketing channels, channel design decisions, channel management decisions, channel integration and systems. Invite you to refer to the disclosures.

    pdf37p doinhugiobay_13 26-01-2016 11 2   Download

  • Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

    ppt28p allbymyself_06 28-01-2016 8 2   Download

  • Chapter 15 - Designing and managing integrated marketing channels. In this chapter, we will address the following questions: What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed? What decisions do companies face in managing their channels? How should companies integrate channels and manage channel conflict? What are the key issues with e-commerce and m-commerce?

    ppt36p allbymyself_08 22-02-2016 11 2   Download

  • Chapter 15 provides knowledge of international marketing channels. What you should learn from chapter 15: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

    ppt15p tangtuy05 23-03-2016 7 2   Download

  • Chapter 15 – Managing marketing channels and supply chains. After reading chapter 15, you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt48p estupendo5 24-08-2016 2 1   Download

  • Chapter 12: Managing marketing channels and supply chains. After reading this chapter you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt47p estupendo5 24-08-2016 2 1   Download

  • Chapter 15: Supply chain and channel management. After reading this chapter, you should be able to: Understand the importance of marketing channels and supply chain management, understand the difference between direct and indirect marketing channels, describe how marketing channels are managed, describe the flow of information and merchandise in the marketing channel.

    ppt33p estupendo5 24-08-2016 5 1   Download

  • Chapter 15 provides knowledge of managing marketing channels and supply chains. This chapter explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt58p luimotbuoc_3 03-11-2016 1 0   Download

  • Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research.

    pdf70p ruavanguom 23-10-2012 192 136   Download

  • Trong nhiều trường hợp, lý do là bởi vì bạn không thể quyết định được nên bắt đầu tiến hành marketing từ đâu cũng như không chắc chắn về cách phối hợp các phương pháp khác nhau để lập bản chiến lược marketing hoàn chỉnh, hay bạn không thể duy trì được sự tập trung và động cơ thúc đẩy bạn làm việc.

    pdf96p muathu_102 28-01-2013 183 92   Download

  • Marketing network. A web of connections among a company and its supporting stakeholders—customers, employees, suppliers, distributors, and others—with whom it has built profitable business relationships. Today, companies that have the best marketing networks also have a major competitive edge.

    pdf70p theboy_ldv 13-06-2010 93 39   Download

  • CHAPTER 16 MANAGING RETAILING, WHOLESALING, AND LOGISTICS. In the previous chapter, we examined marketing intermediaries from the viewpoint of manufacturers who wanted t o build and manage marketing channels. In this chapter, we view these intermediaries— retailers, wholesalers, and logistical organizations—as requiring and forging their own marketing strategies.

    pdf32p leslienguyen 23-11-2010 106 22   Download

  • (BQ)Ebook Marketing management stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

     

    pdf812p nguyentrung16693 21-05-2015 33 16   Download

  • .Chapter Questions • What is a marketing channel system and value network? • What work do marketing channels perform? • How should channels be designed?

    ppt19p thachduy90 27-02-2011 66 14   Download

  • Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

    pdf368p stingdau_123 21-01-2013 32 12   Download

  • The approach is applied to sustainable social marketing channels for agroforest commodities, notably non -timber products and services. Their development will often benefit the poor social minorities living near or in forests but will not succeed unless other markets – for inputs, credit, labor, and even foreign exchange – exist and are free of inappropriate policies.

    pdf19p thaodien102 16-11-2015 7 1   Download

  • After reading this chapter, you will be able to: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...

    ppt31p tangtuy11 20-05-2016 5 1   Download

  • Part II of this book focuses on financial markets, markets in which funds are trans- ferred from people who have an excess of available funds to people who have a short- age. Financial markets such as bond and stock markets are crucial to promoting greater economic efficiency by channeling funds from people who do not have a pro- ductive use for them to those who do. Indeed, well-functioning financial markets are a key factor in producing high economic growth, and poorly performing financial markets are one reason that many countries in the world remain desperately poor.

    pdf850p batrinh 16-07-2009 1782 896   Download

Đồng bộ tài khoản