Marketing communications

Xem 1-20 trên 535 kết quả Marketing communications
  • The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions, marketing-oriented public relations, and other marcom tools perform increasingly important roles in firms’ quests to achieve financial and nonfinancial goals.

    pdf654p kimngan_1 06-11-2012 125 24   Download

  • Tham khảo sách 'advertising, promotion, intergrated marketing communications', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf819p namde04 03-05-2013 40 19   Download

  • Bài giảng Chương 5 Integrated Marketing Communication (Truyền thông tiếp thị tổng hợp) tổng quan về truyền thông tiếp thị tổng hợp, hỗn hợp truyền thông tiếp thị, các loại hình truyền thông, quá trình truyền thông, yếu tố chính trong quá trình truyền thông.

    pdf10p maiyeumaiyeu20 16-11-2016 19 5   Download

  • When you finish this chapter, you should: Identify the components of the communication process, explain the four steps in the AIDA model, describe the various integrative communication channels, explain the methods used to allocate the integrated marketing communications (IMC) budget, identify marketing metrics used to measure IMC success.

    ppt38p estupendo5 24-08-2016 9 2   Download

  • Bài giảng Marketing Management: Chương 19 - Integrated Marketing Communications bao gồm những nội dung về hỗn hợp truyền thông tiếp thị, quá trình truyền thông, truyền thông hiệu quả cùng một số nội dung khác.

    pdf35p maiyeumaiyeu20 16-11-2016 5 1   Download

  • (BQ) Part 1 book "Contemporary advertising and integrated marketing communications" has contents: Advertising and IMC today, the big picture - The evolution of advertising and IMC, the big picture - Economic and regulatory aspects, the scope of advertising - From local to global,...and other contents.

    pdf368p bautroibinhyen23 02-04-2017 4 1   Download

  • (BQ) Part 2 book "Contemporary advertising and integrated marketing communications" has contents: Print, electronic, and digital media production; using electronic media - Television and radio; using digital interactive media; social media; relationship building - Direct marketing, personal selling, and sales promotion,...and other contents.

    pdf379p bautroibinhyen23 02-04-2017 7 1   Download

  • Tham khảo sách 'creating images and the psychology of marketing communication.', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf442p transang4 02-10-2012 81 42   Download

  • In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

    ppt38p allbymyself_06 28-01-2016 6 3   Download

  • When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

    ppt11p allbymyself_06 26-01-2016 16 2   Download

  • Lectures "Marketing management - Chapter 17: Designing and managing integrated marketing communications" provides students with the knowledge: The role of marketing communications, developing effective communications, deciding on the marketing communications mix,... Invite you to refer to the disclosures.

    pdf36p doinhugiobay_13 26-01-2016 18 2   Download

  • In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

    ppt38p allbymyself_06 28-01-2016 9 2   Download

  • Chapter 17 - Designing and managing integrated marketing communications. In this chapter, we will address the following questions: What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications? What is the communications mix, and how should it be set? What is an integrated marketing communication program?

    ppt28p allbymyself_08 22-02-2016 10 2   Download

  • Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...

    ppt15p hihihaha1 03-12-2016 3 2   Download

  • Chapter 17 - Integrated marketing communications and direct marketing. After reading chapter 17, you should be able to: Discuss integrated marketing communication and the communication process; describe the promotional mix and the uniqueness of each component; select the promotional approach appropriate to a product’s target audience, life-cycle stage, and channel strategy

    ppt37p estupendo5 24-08-2016 5 1   Download

  • Chapter 14: Integrated marketing communications and direct marketing. When you finish this chapter, you should: Discuss integrated marketing communication and the communication process; describe the promotional mix and the uniqueness of each component; select the promotional approach appropriate to a product’s target audience, life-cycle stage, and channel strategy;...

    ppt29p estupendo5 24-08-2016 7 1   Download

  • Chapter 17 provides knowledge of integrated marketing communications and direct marketing. This chapter discuss integrated marketing communication and the communication process; describe the promotional mix and the uniqueness of each component; select the promotional approach appropriate to a product’s target audience, life-cycle stage, and channel strategy.

    ppt69p luimotbuoc_3 03-11-2016 3 1   Download

  • Lecture "Marketing metrics - Chapter 4: Non-financial metrics" presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

    pdf22p bautroibinhyen11 03-01-2017 5 1   Download

  • (BQ) Part 2 book "Essentials of marketing frances - Brassington & stephen pettitt" has contents: Promotion: integrated marketing communication; marketing planning, management and control; sarketing planning, management and control; promotion - advertising and personal selling; e marketing and new media; promotion - other tools of marketing communication.

    pdf290p bautroibinhyen27 11-05-2017 1 1   Download

  • (BQ) Part 1 book "Contemporary marketing" has contents: Relationship marketing and customer relationship management; developing and managing brand and product categories; developing and managing brand and product categories; integrated marketing communications; advertising and public relations,...and other contents.

    pdf423p bautroibinhyen23 02-04-2017 1 0   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản