Xem 1-20 trên 443 kết quả Marketing concept
  • In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.

    ppt15p allbymyself_06 28-01-2016 6 2   Download

  • Chapter 2. Marketing’s Role within the Firm or Nonprofit Organization. When You Finish This Chapter, You Should: 1. Know what the marketing concept is—and how it should affect strategy planning in a firm or nonprofit organization.

    pdf30p leslie88 18-09-2010 100 41   Download

  • Introduction to Marketing Research. Because Marketing Research is part of Marketing we should understand: • What is marketing? • What is the marketing concept? • What is marketing strategy?

    pdf29p leslienguyen 24-11-2010 91 36   Download

  • .Chapter Questions • Why is marketing important? • What is the scope of marketing? • What are some fundamental marketing concepts? • How has marketing management

    ppt17p dotranquyet 09-10-2010 105 27   Download

  • Be aware of Marketing , Service Marketing & Tourism Marketing concepts Identify the similarity and the differences between Service Marketing & Tourism Marketing List characteristics of Services and Marketing - Mix Components Classify the differences between marketing and sales.

    ppt129p minhsilver133 04-05-2013 68 26   Download

  • Social Marketing & Societal Marketing Concept Hiểu một cách đơn giản, Social Marketing và Societal Marketing Concept là giáo dục hành vi tốt cho xã hội thông qua những thói quen sinh hoạt hay hành vi tiêu dùng sản phẩm, hiểu một cách sâu xa, đây là hình thức đề cao giá trị nhân văn của xã hội thay vì chỉ tập trung quảng bá giá trị của sản phẩm.

    pdf6p bibocumi8 08-10-2012 58 15   Download

  • If you've been looking high and low for the secret to Web success, today is your lucky day. These "18 Web-Marketing Concepts That Make a Difference" may just give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size.

    doc7p baodiv 01-03-2009 105 14   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_7', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf23p luly_meo9 15-02-2012 24 7   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_2', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf23p luly_meo9 15-02-2012 25 6   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_3', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf23p luly_meo9 15-02-2012 22 5   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_4', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf23p luly_meo9 15-02-2012 23 5   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_5', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf23p luly_meo9 15-02-2012 27 4   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_6', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf23p luly_meo9 15-02-2012 20 4   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_8', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf23p luly_meo9 15-02-2012 26 4   Download

  • Tham khảo tài liệu 'wiley marketing concepts every manager needs to know_9', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf18p luly_meo9 15-02-2012 19 4   Download

  • Lectures "Marketing management - Chapter 1: Defining marketing for the 21st century" provides students with the knowledge: The importance of marketing, the scope of marketing, core marketing concepts, the new marketing realities, company orientation toward the, marketplace. Invite you to refer to the disclosures.

    pdf32p doinhugiobay_13 26-01-2016 16 2   Download

  • When you finish this chapter, you should: Know what the marketing concept is—and how it should affect strategy planning in a firm or nonprofit organization, understand what customer value is and why it is important to customer satisfaction, understand what a marketing manager does,...

    ppt16p allbymyself_06 28-01-2016 5 2   Download

  • Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, we lay the foundation by reviewing important marketing concepts, tools, frameworks, and issues.

    ppt25p allbymyself_08 22-02-2016 6 2   Download

  • Chapter 6 - E-commerce marketing concepts: social, mobile, local. In this chapter, you will learn to: Consumers online: the internet audience and consumer behavior, consumer behavior models, the online purchasing decision, a model of online consumer behavior.

    pdf55p tangtuy18 12-07-2016 3 2   Download

  • After reading this chapter, you will be able to: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

    ppt23p tangtuy11 20-05-2016 1 1   Download

Đồng bộ tài khoản