Xem 1-20 trên 102 kết quả Marketing degrees
  • The concept of target marketing is a refinement of the basic philosophy of marketing. It is an attempt by companies to relate the characteristics or attributes of the goods and services they provide more closely to customer requirements. When mass production techniques were first introduced, out of necessity they imposed a large degree of uniformity upon consumers.

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  • Diploma thesis is written and submitted by the students in universities of some countries in continental Europe to get their Diplom degrees. In German speaking countries “Diplom” is equivalent to a combination of Bachelor’s Degree and a Master’s Degree. In Finland and some other Eastern European countries Diplomas are awarded only for Engineers. Most Diploma theses are written on Research work on Engineering, Technology and Science Topics. Diploma Thesis is a compulsory requirement for awarding a Diplom in these nations.

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  • As documented in both panels of Table 5, AMCs related to large Thai commercial banks (LBs) dominate mutual fund industry. Large AMCs associated with Thai commercial banks (LBs) have largest market share in both fixed income and equity funds. For equity mutual funds, LBs possess 38.13% market share in 2006 and their market shares grow to 52.79% in 2010. The same pattern of high growth in market share of LB is also found for fixed income mutual funds, 58.14 to 2006 to 75.82% in 2010. Strong distribution channel of commercial bank is one of the mutual growth determinants.

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  • Labour demand is "derived demand," that is, labour is hired in order to produce goods which are sold in the product market. For this reason, labour demand is always connected to the product market, especially in terms of the degree of competition, whether from foreign or domestic producers. In this chapter, we will address the following contents: Labour demand curve, short and long run, elasticity, competitiveness of Canadian labour, globalization.

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  • Tạm bỏ qua các lý thuyết về ngôn ngữ quảng cáo hoặc nghệ thuật thị giác trong quảng cáo, hãy thử đi thẳng vào vài thủ thuật quảng cáo. Thế giới quảng cáo ngày nay là quảng cáo mọi lúc mọi nơi, trong mọi môi trường, theo khái niệm “360-degree branding” (quảng cáo thương hiệu ở mọi góc độ). Chúng ta có thể thấy “quảng cáo 360 độ" trong cuộc sống hằng ngày, đặc biệt trong môi trường đô thị.

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  • Barbara has a BA (Hons) in Business and Management and is currently at the end of her MSc in International Finance degree. Barbara started her career working as an intern for the European Commission in Brussels, and then in 1999 she joined Datamonitor Financial Services department as an analyst. Barbara's work at Datamonitor involved various projects and reports, including the FinTab project, where she helped to develop an online data resource covering the insurance, banking, investments and payment cards sectors. Barbara also authored a number of reports......

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  • Thế giới quảng cáo ngày nay là quảng cáo mọi lúc mọi nơi, trong mọi môi trường, theo khái niệm “360-degree branding” (quảng cáo thương hiệu ở mọi góc độ). Chúng ta có thể thấy “quảng cáo 360 độ" trong cuộc sống hằng ngày, đặc biệt trong môi trường đô thị. Từ hình thức “nguyên thủy” là cưỡi xe đạp với thùng loa phát thanh “keo dính chuột” đến tinh vi hơn qua những kiểu quảng cáo trá hình, thể hiện ở nhiều chiến thuật tiếp thị khác nhau.

    pdf6p fantailieu 18-08-2010 129 57   Download

  • Many of the same organizations who provided me with data for the first edition of Stocks for the Long Run willingly updated their data for this second edition. I include Lipper Analytical Services and the Vanguard Group for their mutual funds data, Morgan Stanley for their Capital Market indexes, Smithers & Co. for their market value data and Bloomberg Financial for their graphic representations.

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  • J. Edward Ketz is MBA Faculty Director and Associate Professor of Accounting at the Penn State Smeal College of Business. He has been a member of the Penn State faculty since 1981. He holds a bachelor’s degree in political science, a master’s degree in accountancy, and a Ph.D. in business administration, all from Virginia Tech. The teaching and research interests of Dr. Ketz focus on financial accounting, accounting information systems, and accounting ethics. He has published numerous academic and professional articles, and he has written seven books.

    pdf313p conrepcon 12-04-2012 77 49   Download

  • Steven Bragg, CPA, CMA, CIA, CPIM, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and auditor at Deloitte & Touche. He received a master’s degree in finance from Bentley College, an MBA from Babson College, and a bachelor’s degree in economics from the University of Maine. He has been the two-time president of the Colorado Mountain Club, is an avid alpine skier and mountain biker, and is a certified master diver. Mr. Bragg resides in Centennial, Colorado with his wife and two daughters.

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  • The field of macroeconomic theory has evolved rapidly over the last quarter century. A quick glance at the discipline’s leading journals reveals that virtually the entire academic profession has turned to interpreting macroeconomic data with models that are based on microeconomic foundations. Unfortunately, these models often require a relatively high degree of mathematical sophistication, leaving them largely inaccessible to the interested lay person (students, newspaper columnists, business economists, and policy makers).

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  • Strategic decisions are rarely straightforward or simple. This is because they involve value judgments that depend to a large degree on people’s attitudes, perceptions and assumptions. This is why so many strategic decisions turn out to be ill-judged. The aim of this book is to help those who have to make strategic decisions and to throw light on the decision-making process. The first part focuses on the forces shaping major decisions, including ideas, developments and potential pitfalls.

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  • Over half of the students who enrol on economics degree courses have not studied mathematics beyond GCSE or an equivalent level. These include many mature students whose last encounter with algebra, or any other mathematics beyond basic arithmetic, is now a dim and distant memory. It is mainly for these students that this book is intended. It aims to develop their mathematical ability up to the level required for a general economics degree course (i.e. one not specializing in mathematical economics) or for a modular degree course in economics and related subjects, such as business studies.

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  • This is the book I wish I had before I started myMBA at the Harvard Business School. I thought I would be adequately prepared for the rigors facing me, as I was a CPA and had worked for four years as a consultant at Arthur Andersen in its Chicago, Singapore, and Hong Kong offices. Nevertheless, and despite an undergraduate degree in business, as I began my first year at Harvard, I felt that I didn’t have the core building blocks to take full advantage of the curriculum.

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  • More people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day. For almost a decade, Alan Weiss's Getting Started in Consulting has been an indispensable resource for anyone who wants to strike out on his own and start a new consulting business. It provides a rich source of expert advice and practical guidance, and it shows you how you can combine low overhead and a high degree of organization to add up to...

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  • Periparturient period is especially critical for health and subsequent productivity of buffaloes. The present study was undertaken to assess the degree of oxidative stress in Mehsana buffaloes during periparturient period. The results of the present study revealed that the antioxidant markers i.e. Melendealdehide (MDA), Super oxide dismutase (SOD) and Glutathione peroxidase (GSH-Px) were significantly (p

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  • I graduated from a major University with 2 business degrees. College was a trip -- I made me sick because all the teachers and professionals "groomed" you for corporate America. The common saying, "when you work for corporate America, they will want this, that, etc."

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  • A DISSERTATION SUBMITTED TO THE GRADUATE FACULTY in partial fulfillment of the requiriments for the degree of DOCTOR OF PHILOSOPHY Finally, we consider the case where the housing market gives parents few options, with only three equally-sized districts ( J = 3, n = N 3 ). This corresponds roughly to the 40th percentile of the U.S. distribution. Suppose here that 3 j μ j = , j = 1, 2, 3 . When there are no peer effects (Panel E), equilibrium is again unique and is perfectly sorted on effectiveness....

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  • A dissertation submitted in partial satisfaction of the requirements fog the degree Doctor of Philosophy in Economics Graphical illustration of market equilibrium From Theorem 2 and its corollaries, the income distribution in any equilibrium is divided into J quantiles, with wealthier quantiles living in more preferred—higher x jδ +μ j —districts. In Appendix D, I show that this necessary condition is also sufficient for an assignment rule to be an equilibrium allocation. Here, I use these results to construct possible equilibria under different (δ , J) combinations....

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  • In too many companies, Sales and Marketing feud like Capulets and Montagues. Salespeople accuse marketers of being out of touch with what customers really want or setting prices too high. Marketers insist that salespeople focus too myopically on individual customers and short-term sales at the expense of longer-term profits. Result? Poor coordination between the two teams—which only raises market-entry costs, lengthens sales cycles, and increases cost of sales.

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