Marketing enviroment

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  • CHƯƠNG 2: MÔI TRƯỜNG MARKETING (Marketing Enviroment) Mục tiêu chương 2: Giới thiệu một cách khái quát môi trường vi mô và vĩ mô ảnh hưởng trực trực hoặc gián tiếp đến hoạt động của các doanh nghiệp. Mô tả những xu hướng biến động chính yếu của môi trường vĩ mô và vi mô trên thị trường hiện nay.

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  • Marketing deals with identifying and meeting human and social needs.Marketing is a societal process by which individuals and groups obtain what they need through creating , offering and freely exchanging products and services of value with others.

    pdf127p heartanatha 01-10-2009 542 320   Download

  • (BQ) Part 1 book "Microeconomics" has contents: What is economics, the economic problem, demand and supply, efficiency and equity, government actions in markets, global markets in action, utility and demand; possibilities, preferences, and choices.

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  • Why Globalize? expand sales when domestic markets are saturated, should go overseas to increase sales and profits acquire resources resources may be more readily available and less costly in other countries diversify sources of sales and supplies different business cycles between countries may avoid impact of price swings or shortages avoid tariffs

    ppt21p mioangelo1911 17-03-2013 20 5   Download

  • (BQ) Part 2 book "Microeconomics" has contents: Organizing production, output and costs, perfect competition, monopoly, monopolistic competition, oligopoly, externalities, public goods and common resources, markets for factors of production, economic inequality.

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