In selecting our gurus, we began by making a list of established marketing gurus, such Philip Kotler, who have dominated marketing thinking for decades. Then, we went looking for the newcomers. We browsed the on-line
and off-line bookstores. We consulted the marketing journals, both popularand academic. We cruised the Internet. We searched for those who were making a splash with new marketing ideas.
I feel it's my job to tell you this. I believe any good service provider should look after their clients by being their "advocate". What I mean is protecting you from things that could harm your wallet and your chances of success. It's a philosophy I've adapted in my business that turned me from a broke $12 an hour painter who lived with my dad to someone who makes sometimes over $40,000 in a month - without being close to any of the "big gurus" or having a hundred thousand joint venture partners. And one of the things that I...
Money is a medium of exchange. We trade our time at a job, say, for money and then trade the money for
groceries and rent. Paper money has no intrinsic value. It makes poor note paper. It isn’t much use in an
outhouse. But it is very useful in allowing us to earn here and spend there.
Many things have been used for money: shells, tobacco, huge stones in Micronesia, precious metals, and not
so precious metals like lead and copper. Gold and silver have been the most durable monies. It is said that an
ounce of gold has always been enough to pay for...
This book provides a short introduction to the management concepts
that have most infl uenced companies over the past century or so, and
to some of the more infl uential people behind them. These people and
their ideas are no longer confi ned to the pages of learned management
journals or to the lecture halls of prestigious business schools. Many are
mentioned nowadays in the pages of the everyday business press and in
general-management training material. Yet few of them are familiar to the
average person in an offi ce....
When priorities are misaligned, the team will be too. This
disconnect explains why the teams focus on the short-term
objectives versus the longer-term vision. In Figure 1 at left, we
illustrate the common misalignments within sales and marketing
today. Do any of these look familiar to you?
The newest book by customer strategy gurus Don Peppers
and Martha Rogers, Ph.D.