Marketing gurus

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  • In selecting our gurus, we began by making a list of established marketing gurus, such Philip Kotler, who have dominated marketing thinking for decades. Then, we went looking for the newcomers. We browsed the on-line and off-line bookstores. We consulted the marketing journals, both popularand academic. We cruised the Internet. We searched for those who were making a splash with new marketing ideas.

    pdf267p real_spamer9x 10-06-2011 225 112   Download

  • I feel it's my job to tell you this. I believe any good service provider should look after their clients by being their "advocate". What I mean is protecting you from things that could harm your wallet and your chances of success. It's a philosophy I've adapted in my business that turned me from a broke $12 an hour painter who lived with my dad to someone who makes sometimes over $40,000 in a month - without being close to any of the "big gurus" or having a hundred thousand joint venture partners. And one of the things that I...

    pdf5p khangoc2395 27-08-2012 27 2   Download

  • Money is a medium of exchange. We trade our time at a job, say, for money and then trade the money for groceries and rent. Paper money has no intrinsic value. It makes poor note paper. It isn’t much use in an outhouse. But it is very useful in allowing us to earn here and spend there. Many things have been used for money: shells, tobacco, huge stones in Micronesia, precious metals, and not so precious metals like lead and copper. Gold and silver have been the most durable monies. It is said that an ounce of gold has always been enough to pay for...

    pdf20p taurus23 26-09-2012 15 2   Download

  • This book provides a short introduction to the management concepts that have most infl uenced companies over the past century or so, and to some of the more infl uential people behind them. These people and their ideas are no longer confi ned to the pages of learned management journals or to the lecture halls of prestigious business schools. Many are mentioned nowadays in the pages of the everyday business press and in general-management training material. Yet few of them are familiar to the average person in an offi ce....

    pdf330p kimngan_1 04-11-2012 72 21   Download

  • When priorities are misaligned, the team will be too. This disconnect explains why the teams focus on the short-term objectives versus the longer-term vision. In Figure 1 at left, we illustrate the common misalignments within sales and marketing today. Do any of these look familiar to you? The newest book by customer strategy gurus Don Peppers and Martha Rogers, Ph.D.

    pdf0p doiroimavanchuadc 06-02-2013 15 4   Download


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