Marketing innovation

Xem 1-20 trên 219 kết quả Marketing innovation
  • Chuyên gia thương hiệu Võ Văn Quang – Bài viết nhân kỷ niệm 20 năm tốt nghiệp Kỹ sư Công nghệ tại Đại học Bách khoa (T7-1991 & T7-2011) Trong giai đoạn những năm qua, các bạn đã làm quen với rất nhiều khaí niệm quy trình marketing hiện đại, tuy nhiên chung quy lại những khái niệm marketing mới hiện nay đã và đang xuất hiện tại Việt Nam vẫn thiên về hướng dựa trên những sản phẩm sẵn có và sáng tạo truyền thông....

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  • My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their meanings and implications for sound business practice. My primary aim was to ascertain the best principles and practices for effective and innovative marketing. I found this journey to be filled with many surprises, yielding new insights and perspectives.......

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  • Chapter 21. Developing Innovative Marketing Plans. When You Finish This Chapter, You Should: 1. Know the content of and differences among strategies, marketing plans, and a marketing program. 2. Understand, in detail, all of the elements of the marketing strategy planning process and the strategy decisions for the four Ps.

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  • My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their meanings and implications for sound business practice. My primary aim was to ascertain the best principles and practices for effective and innovative marketing. I found this journey to be filled with many surprises, yielding new insights and perspectives....

    pdf244p socolanong 19-04-2012 64 21   Download

  • The Deloitte Member Firm Public Leadership Institute, a part of Deloitte Touche Tohmatsu’s (DTT) public sector industry group, identifies, analyzes and explains the major issues facing governments today. The focus of the Institute is to help public leaders tackle their most complex policy and management challenges. Through the Institute, Deloitte member firm public sector industry practices deliver cutting edge thought-leadership, innovative solutions to issues facing governments and strategic policy development.

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  • In 2007 Professor Werner Pfeiffer, the doyen of German innovation and technology management, celebrated his 75th birthday.

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  • My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their meanings and implications for sound business practice. My primary aim was to ascertain the best principles and practices for effective and innovative marketing. I found this journey to be filled with many surprises, yielding new insights and perspectives....

    pdf203p conrepcon 12-04-2012 50 13   Download

  • These groups fall into at least three classes: market, product and sensory professionals. Of the three classes, two (market professionals and sensory professionals) have well-defined responsibilities. The third class, the “product professional” has eluded a clear definition of who they are and what they do. The market researcher studies the market, to understand market trends, and to discover how the consumer fits into that market. When it comes to products, market researchers focus on how the product and consumer come together for market benefit....

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  • CHAPTER 20 NTRODUCING NEW MARKET OFFERINGS. Companies need to grow their revenue over time by developing new products and expanding into new markets. New-product development shapes the company's future; improved or replacement products will maintain or build sales. Some companies put product innovation at the forefront of all they do.

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  • This volume is the second in our Wharton School Publishing– Milken Institute Series on Financial Innovation. It is dedicated to moving beyond the residential mortgage problems in recent years and looking ahead to new financial innovation solutions for fixing housing markets.

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  • Every year the CES council awards a prize to an inter- nationally renowned and innovative economist for out- standing contributions to economic research. The scholar is honored with the title ‘‘Distinguished CES Fellow’’ and is invited to give the ‘‘Munich Lectures in Economics.’’

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  • Tham khảo sách 'innovation', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • The Small Business Innovation Research (SBIR) program was created in 1982 by the Small Business Innovation Development Act. The program is designed to stimulate technology innovation by small businesses, provide technical and scientific solutions to challenging problems, and encourage the marketing of the resulting new technologies in the private sector. Federal agencies with more than $100 million in extramural research and development (R&D) are required to allocate 2.5 percent of their research budgets to small businesses. Such funds from all federal agencies amounted to approximately $1.

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  • Tham khảo sách 'innovation and change management', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Chapter 24 - Managing risk off the balance sheet with loan sales and securitization. This chapter discussed the increasing role of loan sales in addition to the legal and regulatory factors that are likely to affect the future growth of this market. The chapter also discussed three major forms of securitization pass-through securities, collateralized mortgage obligations (CMOs), and mortgage-backed bonds and described recent innovations in the securitization of other FI assets.

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  • nnovation is widely acknowledged as being key to economic growth and progress, particularly as innovation by business enterprises is vital in ensuring their future success and competitiveness in an increasingly competitive global market. With this in mind, the Centre for Science, Technology and Innovation Indicators (CeSTII) was commissioned by the Department of Science and Technology (DST) to undertake a national innovation survey based on international best practice.

    pdf0p quatet 10-01-2013 21 2   Download

  • This article reviews the current status of the market for catastrophic risk (CAT) bonds and other risk-linked securities. CAT bonds and other risk-linked securities are innovative financial vehicles that have an important role to play in financing mega-catastrophes and other types of losses. The vehicles are especially important because they access capital markets directly, exponentially expanding risk-bearing capacity beyond the limited capital held by insurers and reinsurers.

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  • In this chapter you will learn: Know the content of and differences among strategies, marketing plans, and a marketing program; know how to use S.W.O.T. analysis and other planning approaches to zero in on a marketing strategy that fits the firm's objectives and resources and meets customers' needs; understand why the product classes and typical mixes are a good starting point for planning;...

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  • In this chapter you will: Know the content of and differences among strategies, marketing plans, and a marketing program; Understand, in detail, all of the elements of the marketing strategy planning process and the strategy decisions for the four Ps; understand why the product classes and typical mixes should be considered when developing a marketing plan;...

    ppt10p allbymyself_06 28-01-2016 6 2   Download

  • Chapter 12: Developing new products. After reading this chapter, you should be able to: Identify the reasons firms create new products, describe the different groups of adopters articulated by the diffusion of innovation theory, describe the various stages involved in developing a new product or service, explain the product life cycle.

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