Xem 1-20 trên 529 kết quả Marketing issues
  • In selecting our gurus, we began by making a list of established marketing gurus, such Philip Kotler, who have dominated marketing thinking for decades. Then, we went looking for the newcomers. We browsed the on-line and off-line bookstores. We consulted the marketing journals, both popularand academic. We cruised the Internet. We searched for those who were making a splash with new marketing ideas.

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  • Markets are changing fast. New markets are emerging, trading blocks are extending and communications channels about products and selling them are changing at a revolutionary pace. The signs of this change are everywhere in this text. Many people will use Principles of Marketing alongside its associated CDROM, Interactive Marketing. An increasing number of references are now Website addresses that anyone can access from their PC. Yet amid this turmoil some issues remain the same.

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  • A bond is a debt instrument requiring the issuer to repay to the lender / investor the amount borrowed plus interest over a specified period of time. A typical bond issue in the United States specifies a fixed date when the amount borrowed is due

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  • Welcome to the 2nd edition of Small Business Marketing For Dummies, updated for faster and easier use by the millions of small businesses that comprise the vast heart and soul of today’s business world. Since Small Business Marketing For Dummies first hit bookshelves in 2001, I’ve visited with hundreds of small business owners to learn how they’ve used the book, what they’ve found most useful, and which marketing issues they con- tinue to find most pressing.

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  • This part discusses the special issues concerning the marketing of services. This is not to imply that the principles of marketing covered in the previous chapters of this Handbook do not apply to services rather it reflects the particular characteristic of services in addition to those typical for products.

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  • This Law regulates activities being public offer of securities, conducting business and investing in securities, securities services and the securities market.

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  • The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research.

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  • This course examines recent developments in marketing thinking and market strategy development. It focuses on the dynamic aspects of market strategy development and current issues such as relationship and Internet marketing. The course will try to give you practical experience on how to develop and adjust strategies in an integrative manner through the use of a simulation exercise.

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  • It is a pleasure to announce the establishment of the Foundation Series in Business Marketing. This book series fills a critical void in business-to-business marketing knowledge especially when no resources currently available address the needs of business marketing practitioners and academics looking for breadth and depth of coverage on various issues of research, practice, and education. Books published in this series will foster our understanding of business marketing phenomena and managerial practice around the globe.

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  • This chapter presents globalization aspects of electronic commerce, describes the key issues in each area, and then analyzes approaches that could be Used to address these issues. Globalization is the marketing and selling of a product outside a companys home country, and the most effective way to do that on the Internet is via localization of Web content. Localization is the process and product of customizing Web content so that it is most understandable and usable to a person residing in a particular locale.

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  • Policy makers (executives and government leaders), educators, and students alike have a basic obligation to take advantage of the opportunities to learn and transmit the knowledge of the world. International experiences are not luxuries.Without the comprehension of global issues, education is not complete. International marketing is not a subset or special case of domestic marketing. While a person should benefit from an observation of marketing in another culture, the greater benefit is derived from one’s better understanding of oneself in the process.

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  • In the Analysis of Issue question you discuss your opinion toward an issue. You write a well- balanced analysis of the issue the test presents to you. These are the most common topics: The most common topics relate to general business and public policy issues. Business issues generally relate to business ethics, marketing and labor. Government issues will generally relate to regulatory issues and social welfare issues. Here is an example of an Analysis of Issue question: Following the Colorado massacre of schoolchildren, many lawmakers have proposed that an...

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  • The purpose of this book is to consciously deal with the fact that, most essentially, the field of competitive intelligence embraces techniques of analysis that rely upon intuition, subjective analysis, and qualitative (as juxtaposed to scientific or quantitative) data. The fact that competitive intelligence often relies upon scientific techniques and state-of-the-art technology, however, has tended to cloud this crucial issue.

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  • This fully updated edition combines the latest research with real life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to infl uence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter.

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  • It would not be exaggerating to argue that financial risk analysis is one of the most important and most difficult components of project appraisal. Such analysis is especially important because the financial viability of a project may be critical for its long-term sustainability and survivability. Its particular difficulty is due to the inherent challenge of pricing risk with market

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  • The marketing mix concept is one of the core concepts of marketing theory. However, in recent years, the popular version of this concept McCarthy’s (1964) 4Ps (product, price, promotion and place) has increasingly come under attack with the result that different marketing mixes have been put forward for different marketing contexts. While numerous modifications to the 4Ps framework have been proposed (see for example Kotler, 1986; Mindak and Fine, 1981; Nickels and Jolson, 1976; Waterschoot and Bulte. 1992) the most concerted criticism has come from the services marketing area.

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  • The practice of journalism as a profession raises many ethical issues. We are more concerned with the nature and possible resolution of the issues that arise in the practice than with the theoretical definition of a profession. The nature of professionalism is both vague and flexible, as older professions like law and medicine change, and newer occupations jostle for the status that professionalism brings, occupations like teaching, social work, nursing, and even journalism.

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  • Stock Markets, Banks, and Economic Growth Ross Levine; Sara Zervos The American Economic Review, Vol. 88, No. 3. (Jun., 1998), pp. 537-558. Stable URL: http://links.jstor.org/sici?sici=0002-8282%28199806%2988%3A3%3C537%3ASMBAEG%3E2.0.CO%3B2-9 The American Economic Review is currently published by American Economic Association. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html.

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  • This dissertation provides empirical evidence on the market reaction to earnings warnings and management’s motivation to issue earnings warnings. Earnings warnings are any earnings-related management voluntary disclosures made prior to the earnings announcement date.1 Firms use earnings warnings to provide timely information to their shareholders and investors as well as financial analysts regarding their expected current period performance prior to the earnings announcement date (Ip [1997], McLean [2001] and Stone [2002]).

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  • The resource-based view of the firm (RBV) is one of the latest strategic management concepts to be enthusiastically em-braced by marketing scholars. This paper argues that the RBV holds much promise as a framework for understanding stra-tegic marketing issues but cautions that, before it is adopted, it needs to be fully understood. Consequently, the paper charts the development of the RBV from its origins in early economic models of imperfect competition, through the work of evolutionary economists to the contributions of strategy and marketing scholars over the past two decades.

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