Xem 1-20 trên 424 kết quả Marketing key
  • This essay reviews the course of consumer behaviour analysis, a research programme that employs the findings and principles of behavioural research toelucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrate a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practice rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. ...

    ppt25p camnhung_1 07-12-2012 42 10   Download

  • Part II of this book focuses on financial markets, markets in which funds are trans- ferred from people who have an excess of available funds to people who have a short- age. Financial markets such as bond and stock markets are crucial to promoting greater economic efficiency by channeling funds from people who do not have a pro- ductive use for them to those who do. Indeed, well-functioning financial markets are a key factor in producing high economic growth, and poorly performing financial markets are one reason that many countries in the world remain desperately poor.

    pdf850p batrinh 16-07-2009 1782 896   Download

  • What is the marketing mixWhat is the marketing mix? Some key points to successful marketing.

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  • Tài liệu tham khảo về bài báo cáo tốt nghiệp bằng tiếng Anh về đề tài Marketing Mix

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  • The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.

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  • The Curriculum Vitae is a Latin expression and translates to ones course of life, more commonly known as a CV in the modern world. In some countries e.g. The United States and Canada it is generally called a Resume, but the contents remain the same and need to capture a number of key areas, including: • A Personal Profile Statement. • Roles undertaken, clearly showing responsibilities, but more importantly achievements, quantifiable wherever possible. • Skills and Abilities. • Educational qualifications and ongoing personal development. • Hobbies and Interests....

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  • CHAPTER 2 DEVELOPING MARKETING STRATEGIES AND PLANS. A key ingredient of the marketing management process is insightful, creative marketing strategies and plans that can guide marketing activities. Developing the right marketing strategy over time requires a blend of discipline and flexibility.

    pdf36p leslienguyen 23-11-2010 77 32   Download

  • he U.S. Air Force plans to improve procurement through the implementation of additional purchasing and supply chain management practices. To emulate the success of commercial enterprises, the Air Force is establishing commodity councils to develop proactive, enterprise-wide strategies for purchasing key Air For

    pdf0p xuancoem 01-02-2013 41 21   Download

  • .“These best practices provide the road map that is key to running a world-class consulting practice.” —David Smart, VP, System and Technology Services, The CIT Group, Inc. “Practical, actionable, and full of insight. If you are starting your own consultancy, looking to advance in your career as a consultant, or looking to take your consultancy to the next level, you will find the hands-on information you need in this book.

    pdf465p greengrass304 14-09-2012 49 20   Download

  • Viral content : Một mẩu thông tin (hình ảnh, video, text) khi xuất hiện trước mặt bạn lập tức bạn không đừng việc đem share ngay cho những ai bạn có thể kết nối được bằng các phương tiện sẵn có. Nó lan truyền cực nhanh như cơ chế lan truyền của virus

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  • CHAPTER 12 SETTING PRODUCT STRATEGY. At the heart of a great brand is a great product. Product is a key element in the market offering. Market leaders generally offer products and services of superior quality.

    pdf30p leslienguyen 23-11-2010 68 19   Download

  • Chapter 9. Elements of Product Planning for Goods and Services. When You Finish This Chapter, You Should: 1. Understand what “Product” really means. 2. Know the key differences between goods and services.

    pdf28p leslie88 18-09-2010 48 15   Download

  • This study analyzes and provides empirical tests of early warning indicators of banking and currency crises in emerging economies. The aim is to identify key empirical regularities in the run-up to banking and currency crises that would enable officials and private market participants to recognize vulnerability to financial crises at an earlier stage. This, in turn, should make it easier to motivate the corrective policy actions that would prevent such crises from actually taking place.

    pdf113p conrepcon 12-04-2012 29 15   Download

  • The formal theory of bargaining originated with John Nash’s work in the early 1950s. In this book we discuss two recent developments in this theory. The first uses the tool of extensive games to construct theories of bargaining in which time is modeled explicitly. The second applies the theory of bargaining to the study of decentralized markets. We do not attempt to survey the field. Rather, we select a small number of models, each of which illustrates a key point.

    pdf228p conrepcon 12-04-2012 41 14   Download

  • The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. forces the marketing personnel to look externally in order to fully understand the market in which they operate.

    pdf20p khangoc2394 25-09-2012 30 14   Download

  • “Marketing là quá trình hoạch định và quản lý thực hiện việc định giá, xúc tiến hỗ trợ kinh doanh, và phân phối các ý tưởng, hàng hoá, dịch vụ nhằm mục đích tạo ra các giao dịch để thoả mãn mục tiêu của cá nhân, tổ chức, và của xã hội” Key words: 4P

    ppt28p dove_12 11-06-2013 48 12   Download

  • Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center--ad hoc activities that don’t provide measurable results that can be tracked to the bottom line. This e-book defines our Strategic Marketing Process that businesses can use to standardize their daily, monthly and annual revenue-generating activities. It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales.

    pdf97p khangoc2395 26-08-2012 29 8   Download

  • Present all relevant facts about the company’s history, growth, products, sales volume, share of market, competitive status, markets served, distribution system, past advertising programs, results of marketing research studies, company capabilities, strengths and weaknesses, and any other pertinent information. After gathering historical information, on focus changes to potential threats and opportunities based on key factors outside the company’s control: economic, political, social, technological, or commercial environments the company operates in....

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  • The share of infrastructure increased to 40 percent in 2011 from 31 percent in 2010 while the share of industry decreased to 32 percent––though given the substantial increase in BNDES lending, the absolute levels of credit for industry have increased. (see Figure 19). Looking further ahead, BNDES could gradually shift toward promoting the development of long-term capital markets, including by playing a role in standardization and market making (e.g., co-financing of infrastructure projects with the private sectors) in the long-term financing market. ...

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  • Low key lighting dùng để chỉ một phong cách của nhiếp ảnh, trong đó sử dụng tông màu đen là chủ đạo để tạo ra một hình ảnh ấn tượng. Khi chụp trong điều kiện ánh sáng mạnh, sự tương quan trở nên yếu đi, và ngược lại, khi chụp trong điều kiện ánh sáng yếu, độ tương quan trở nên rõ nét để nổi bật chủ thể muốn chụp.

    pdf10p logomay 15-06-2013 32 6   Download

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