Xem 1-20 trên 474 kết quả Marketing methods
  • Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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  • Lecture Marketing management will address the following questions: What is the new economy like?What is the new economy like? What are the tasks of marketing?What are the tasks of marketing? What are the tasks of marketing? What are the tasks of marketing? What are the major concepts and tools ofWhat are the major concepts and tools of marketing? Marketing? What orientations do companies exhibit in the What orientations do companies exhibit in the marketplace?marketplace? How are companies and marketers responding toHow are companies and marketers responding to the new challenges? The new c...

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  • Philip Kotler (PK) is the author of more than 100 books and articles specializing in marketing, is the leading expert of Kotler Marketing Group in the field of marketing strategy (customers regularly use the services of Philip Kotler as IBM, Apple, General Electric, AT & T, Honeywell, Bank in America, Merck). He is also professor of the prestigious universities such as Johnson & son or Kellogg Marketing Institute. In 2002, Kotler was voted as one of 50 experts "stunned" in the field of Marketing (The Top Business Guru)....

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  • “Above the Line” is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet. ACORN stands for “A Classification Of Residential Neighbourhoods”. ACORN is a database which divides up the entire UK population in terms of the type of housing in which they live. This can be used for various purposes in marketing planning and in......

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  • High-profile events and announcements can cause tremendous swings in stocks and sectors, and often point out tremendous opportunities to investors who know how to read them. When the Market Moves, Will You Be Ready? is a "how-to" for knowing which events matter versus which are meaningless, and how to take advantage of the former for consistent trading success. Emphasizing the practical side of trading, When the Market Moves, Will You Be Ready? features exercises, Q&As, and checklists for using investing techniques in day, swing, value, or virtually any other trading or investing style....

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  • Speer memory is a comprehensive memory training course based on recent research. As you work through the book, you graduate from simple methods to highly advance systems - increasing your memory power all the time. The techniques to improve your memory form the basis of the new BBC television programme Use Your Head, devised and presented by author.

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  • Planning and optimizing your digital marketing. Marketing and E-impact on all aspects of marketing strategy and marketing planning through mix, marketing communication and buyer behavior for market research. eMarketing excellent highlight the most significant opportunities, pitfalls and new definitions necessary marketing methods. It highlights best practice in the application of digital media to support a variety of organizational goals based on 20 years, plus the actual Internet marketing combined experience of the authors....

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  • With the wide swings in the stock prices in recent years, students of money and banking have become increasingly interested in what drives the stock market. As a result, I have expanded the discussion of this market by describing simple valuation methods for stocks and examining recent developments in the stock market and the link between monetary policy and stock prices.

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  • Above the line “Above the Line” is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet.

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  • To some businesses - - small businesses, in particular, - - marketing and advertising seems like a lot of senseless hocus pocus. In reality, however, there is nothing at all magical about either one. Both marketing and advertising are, in fact, based on a very logical premises Before a consumer can buy a product or service - - no matter how well designed or efficiently produced it is - - he or she must first know that it exists. That, in a nut shell, is the purpose of marketing. Advertising, on the other hand, is simply one of several different methods used......

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  • For more than two decades, futures traders have turned to the classic Trading Systems and Methods for complete information about the latest, most successful indicators, programs, algorithms, and systems. Perry Kaufman, a leading futures expert highly respected for his years of experience in research and trading, has thoroughly rewritten and updated his bestselling guide, which remains the most comprehensive and instructional book on trading systems today.

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  • Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. ...

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  • Now think about all the ads for local businesses that fill your newspaper, clutter your doorstep, spew out of your radio, cover the back of your grocery receipts or reach you in dozens of other ways. How many of these businesses are on your list? More than likely, not many. In fact, I’ll bet the most heavily advertised local businesses are among the businesses you never plan to patronize—or patronize again—no matter how many 50%-off specials you are offered.

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  • Volume Spread Analysis, is a new term which describes the method of interpreting, analysing and understanding a bar chart displayed on your computer screen. A chart with the high, low, close and volume will graphically show you how ...

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  • Trading the stock futures markets is more complex than most traders realize.Tranding is a vast pespecitve made up of chart interpretation, entry methods, protective stops, money management, diversification, and psychology. Each of these subjects requires the sevelopment of a perspective.

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  • Chapter 14. Promotion − Introduction to Integrated Marketing Communications. When You Finish This Chapter, You Should: 1. Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategy planning.

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  • Quantitative Methods for Business provides an understanding of quantitative business techniques. As the sub-title, The A–Z of QM suggests, the book is an accessible guide to the use of a wide variety of quantitative methods that have important and varied business applications. A range of techniques are discussed and demonstrated using worked examples, all set in business contexts. There are ‘road test’ sections where real uses of the techniques are described.

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  • The eight studies presented in this volume are put together to provide a new insight into the design of risk-management models in emerging markets. The objective is to identify the specific characteristics of emerging markets and specify the most appropriate methods of risk management that suits those markets. The chapters report on empirical studies carried out on a number of countries in Asia, Eastern Europe, North Africa and other emerging markets in various continents.

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  • Statistical methods for survival data analysis have continued to flourish in the last two decades. Applications of the methods have been widened from their historical use in cancer and reliability research to business, criminology, epidemiology, and social and behavioral sciences. The third edition of Statistical Methods for Survival Data Analysis is intended to provide a comprehensive introduction of the most commonly used methods for analyzing survival data. It begins with basic definitions and interpretations of survival functions....

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  • Research Design: • Research design is a set of advanced decisions that make up the master plan specifying the methods and procedures for collecting and analyzing the needed information.

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