Marketing savvy

Xem 1-20 trên 22 kết quả Marketing savvy
  • The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.

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  • My name is Peter Navarro, I’m a business professor at the University of California—Irvine, and I’d like to welcome you to the world of the savvy macrowave investor. This book is a very hands-on companion to my best-selling first investing book, If It’s Raining in Brazil, Buy Starbucks. In that book, I introduced the revolution- ary concept of “macrowave investing”; and since the publication of that book, I have received countless requests from readers to illustrate, in a very hands-on way, just how...

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  • How is my brand doing with social platforms? What can we do better? Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth.

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  • Marketing is a fun and creative way to get your organization’s name out and increase your audience in both number and diversity. And it does not have to be expensive. It can range from putting up a flyer at the local grocery store to a series of newspaper ads, with a lot of room for creativity in between. In this guide, we give you proven techniques and tips to make your organization more marketing-savvy, increase your audience, and create a greater understanding about your organization in the community.

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  • This is perhaps the easiest, quickest and simplest way to make money online. See, people want and will pay for information. Especially expert information. And you don't have to be an expert to interview one. Here's the simple fact: most people who write and publish a book end up making about $10 an hour for their effort. We're talking about dog trainers, stock investors, fitness experts and so forth. At the same time, those who make much more money are typically more marketing savvy - and they WANT to be interviewed because they realize it's a good deal for them....

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  • The original Streetsmart Guide to Valuing a Stock was conceived and outlined on a trip to Spain. The concepts underlying stock valuation crystallized only as real livestock (6 fighting bulls and 8 steers) at- tempted to run over us on the narrow, crowded streets of Pamplona. Integral to the book’s progress were the discussions, over many fine meals with our friends in Navarra, of its structure and international appeal. Ana Vizcay and Eduardo Iriso, María Jesus Ruiz Ciordía and Emilio Goicoechea, Luis Arguelles and Merche Amezgaray,...

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  • Why is this topic important? Because executive coaching has grown rapidly in recent years, many human resource professionals and their clients need information to help them know when and how to use coaching for their organizations. Most of the books on the market are “how-to” books, with very little material to assist HR people in becoming savvy consumers of coaching services. The topics and materials in this book can serve as a practical guide to learn more about what coaching is and how to best use it in the organization. ...

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  • Because executive coaching has grown rapidly in recent years, many human resource professionals and their clients need information to help them know when and how to use coaching for their organizations. Most of the books on the market are “how-to” books, with very little material to assist HR people in becoming savvy consumers of coaching services. The topics and materials in this book can serve as a practical guide to learn more about what coaching is and how to best use it in the organization....

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  • It is easy to tap into a global torrent of cash known as the Forex market. But more importantly, you don’t have to take unnecessary risks or lose the family farm doing it. This book is a “how to guide” for making money in the Forex market. This book is also focused on reducing or eliminating risk, and learning how to approach the market like a savvy professional.

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  • Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products.

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  • Savvy Book Marketing Secrets 52 Experts Share Insider Tips for Selling More Books Published in 2011 by The Savvy Book Marketer, an imprint of Texana Publishing Consultants, LLC Smashwords Edition www.TheSavvyBookMarketer.com Copyright Notice Each article in this ebook is copyrighted by the author of the article. You may not reproduce any article without the prior written consent of the author of the article. You are welcome to share this free ebook with others, but you may not sell it.

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  • Internet marketers, email marketers, and Internet entrepreneurs of all stripes are quickly finding the many, many advantages to opening a free membership site for their customers and potential customers. Even savvy and well-established Internet marketers who have paid membership sites are jumping on the free membership site bandwagon because they can see the obvious advantages. Paid membership sites are most usually limited to a specific number of members. This means that marketing is limited to that specific number.

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  • To explore the important factors advertisers weigh when considering digital interactive media and direct mail. Each medium has its own distinct characteristics and each has unique advantages and drawbacks. Advertisers must be able to compare the merits of these media and understand the most cost-effective ways to use them in their media mix.

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  • The sustainability of any technology depends to a large extent on sustainability in the marketplace. Several of this year’s Technology Pioneers offer disruptive innovations that promise to be economic game-changers. California-based Coulomb Technologies is betting that its technology will dramatically increase the practicality of electric automobiles by turning electric-charging stations into a powerful economic incentive for many businesses.

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  • This chapter presents the factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Many advertisers use these media to either complement or replace print and electronic media, so it’s important to understand how advertisers buy these media and the advantages and disadvantages of each.

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  • Koppel and Shtrimberg (2006) argue that models based on lexical features can distinguish good news from bad news with accuracy of about 70%. They introduce a simple method for generating labeled examples for sentiment analysis: news stories about publicly traded companies are labeled positive or negative according to price changes of the company stock. The show that there are many lexical markers for bad news but none for good news. The novel idea is the automatic unsupervised clusterization of large amount of news.

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  • On Wall Street, they were all known as "quants," traders and financial engineers who used brain-twisting math and superpowered computers to pluck billions in fleeting dollars out of the market. Instead of looking at individual companies and their performance, management and competitors, they use math formulas to make bets on which stocks were going up or down.

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  • .About This Book Why is this topic important? Because executive coaching has grown rapidly in recent years, many human resource professionals and their clients need information to help them know when and how to use coaching for their organizations. Most of the books on the market are “how-to” books, with very little material to assist HR people in becoming savvy consumers of coaching services. The topics and materials in this book can serve as a practical guide to learn more about what coaching is and how to best use it in the organization. ...

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  • Chapter 8. Marketing, Strategy, and Competitive Analysis. We’ve all heard someone in the course of business say that “marketing is fluff and hype.” However, the wisest, most savvy, and most successful businesspeople understand that marketing is far from that.

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  • You cannot predict the future or control the present—these are prime directives governing the creation and use of options. This text takes the mystery out of predicting and profiting from the future price trends of stocks and futures contracts using fundamental and/or technical analysis along with option strategies that manage the associated risk. Savvy market operators have devised methods of attacking the markets aggressively, while protecting themselves from the daily risk of loss.

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