A country’s attitudinal profile is as much a part of its social reality as are its demographic make-up, its culture and its distinctive social patterns. It helps to provide a nuanced picture of a country’s circumstances, its continuities and changes, its democratic health, and how it feels to live there. It also helps to measure the country’s progress towards the achievement of its economic, social and political goals, based on the measurement of both ‘objective’ and ‘subjective’ realities....
Lots of people are nervous of computers and the big web of connections that’s out there. It’s not surprising since most ‘old’ media workers are struggling to reconcile their fascination with the new tools with their fear that they could ultimately cost them their jobs.
The power is truly in collaboration, and the future is in making change together
Social by Social seeks to reach out, with its big friendly orange format and practical sections. It has hundreds of useful lists of advice and case studies.