Media broadcasting

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  • This report provides a brief overview of several important techniques for media broadcasting and stream merging, as well as a discussion of traditional IP multicast and overlay multicast. Additionally, we present a proposal for a new distribution system, based on the broadcast and stream merging algorithms in the BitTorrent distribution and replication system.

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  • In this chapter we examine how print advertising enhances the advertiser’s media mix. Newspapers and magazines, with their unique qualities, can complement broadcast, direct mail, and other media. By using print wisely, advertisers can significantly increase the reach and impact of their campaigns and still stay within their budget.

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  • As a means of reaching the masses, no other medium today has the unique creative ability of television. Broadcast TV grew faster than any previous advertising medium because of the unique advantages it offered advertisers: mass coverage at efficient cost, impact,prestige,and social dominance. Television is a powerful creative tool, but the medium still has many drawbacks, including high actual cost, limited selectivity, brevity, clutter, and susceptibility to zipping and zapping.

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  • This report assesses the state of current knowledge about the likely effects of the Federal Communications Commission's (FCC's) restrictions on the ownership of broadcasting stations and cable TV systems, to reach judgments about the desirability of modifying or eliminating existing FCC ownership regulations. It examines the evidence on the effects of group ownership of broadcast stations, concent......

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  • Online communities are made possible by a special characteristic of the Internet: the possibility of a two-way flow of information. Broadcast media Broadcast media, such as television, are characterized by one-way information flow: from sender (active) to receivers (passive).

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  • Lesson 01 MQ Solution., Inc Giới thiệu tổng quát về Quy trình truyền thông tích hợp (IMC) (IMC = Integrated Marketing Communications) Trình bày: Kenny Jun 1 .Các công cụ chính sử dụng trong IMC Point of Purchase Internet/ Interactive Media Direct Marketing Publicity Public Relations Packaging Các đối tượng truyền thông, tiếp thị Direct Response Sales Promotion Print Media Broadcast Media Outdoor Events 2 Copyright © 2008 – prepared by Kenny Jun .

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  • Radio was born from the convergence of many inventions and technologies more than a hundred years ago. To make sense of the current media changes it pays to study the lessons of history. The same trends reoccur with the convergence of old and new media and technology in the digital domain as they did in the past. Those who understand them will make good decisions about the future.

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  • Tham khảo bài thuyết trình 'chapter 11: evaluation of broadcast media', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Australia has two public service broadcasters: the Australian Broadcasting Corporation (ABC) and the Special Broadcasting Service (SBS). ABC is modeled after the BBC and aims to provide traditional public service content on TV and radio; SBS aims to provide a more specialized service of multicultural and multilingual programming (Hitchens 2006: 24). ABC (all channels included) has an audience share of 14 percent; SBS reaches 5 percent of the total audience (OzTAM 2010). Due to ABC’s status as the major public broadcaster, we focus primarily below on its funding and oversight.

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  • The primary form of funding for both the Flemish and French-language public broadcasters is government appropriations that are established between the broadcaster and ruling government via a “management contract.” These contracts (created every five years) set forth funding levels for the length of the contract and tie that funding to a variety of performance criteria (D’Haenens et al. 2009). Objectives are established in four broad areas — services (e.g.

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  • Public service broadcasters are mandated to “reach a maximum number of viewers and listeners with a range of programmes which excite and satisfy the interest of viewers and audiences” (VRT 2010). Both Flemish and French-language broadcasters must produce relevant national programming designed for intended audiences. This is an issue due to the high level of cable penetration in the country and the dominance of international programming from other European countries.

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  • There are two primary types of external buffers. First, there are national regulatory authorities — for the Flemish community this is the Vlaamse Regulator voor de Media (VRM), for the French it is the Conseil Superieur de l’Audiovisuel (CSA). Both agencies are intended to ensure that the public service broadcasters carry out the objectives set forth in their contracts. They have no legal authority to intervene in programming decisions. VRM is led by a five-person general board: by law, this must include a chairman, a judge and three media professionals.

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  • The other buffer is the Media Council (Sectoral Council for the Media). This council is an independent advisory body composed of industry professionals and academics. Legally, they have no binding authority and they are not part of the contract creation process. They make non-binding recommendations to the government whether new services should be enacted, based on proposals put forth by the public service broadcasters (Donders 2010: 52). A 12-person Board of Governors oversees the public service broadcasters (VRT 2010).

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  • While interacting socially, people are aware of and react to the feedback that they receive by the other people in an environment. They adjust their body posture, their facial expressions, and their general presentation. These adjustments are made not to be artificial but to convey appropriate social information for the situation.

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  • This handbook is organized around the seven-step process for guiding public health communicators in planning and implementing effective media communication shown in FIGURE ONE. Its primary focus is on relations with the news media (both print and broadcast) during a public health emergency – “media communication” can be taken to mean “news media communication”. Many cultures, however, rely on folk and traditional 5 means of mass communication which typically originate from the beliefs, culture and customs of a specific population.

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  • Accordingly, in the second stage-game, “broadcasting firms face a trade-off: either they capture large audiences by keeping the advertising rate low, or they stuff programs with advertising interruptions, thereby losing audience in favour of their competitor” (Vaglio, p. 35). Thus, the second stage-game in which advertising rates are decided, closely resembles the second stage-game of a spatial competition model in which, after having decided about their lo- cation, firms decide about their prices.

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  • Firms operating in the television industry lie at the interface between two markets. In the first one, they sell their audience and part of their broad- casting time to advertising companies (the advertising market). In the second they compete for increasing the size of their audiences by proposing attrac- tive program-mixes to TV-viewers (the audience market). Two major links make these markets tightly interrelated.

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  • JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing

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  • Perhaps the most important finding of this research is the shared view of social media as a tool for women’s empowerment. The majority of respondents felt that social media had the potential to be an empowering and engaging tool for women, whether in social, economic, legal, political or civic arenas. These perceptions contrast with the reality of gender inequalities that persist in the Arab region when it comes to these domains. In that sense, social media can potentially be a “change agent” towards women’s empowerment in Arab societies.

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  • The license fee itself is defended by many as a guarantee of autonomy and the means to provide a direct link between broadcasters and the public. As Papathanassopoulos (2007: 156) argues, in contrast to the license fee, “Direct public or government funding may, in one way or another, seriously affect public broadcasters’ independence, or in the best case, the public perception of their independence.

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