Media campaigns

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  • The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery....

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  • "Time is a companion that goes with us on a journey. It reminds us to cherish each moment, because it will never come again. What we leave behind is not as important as how we have lived." - Captain Picard The following is a brief guide for running task oriented goal based social media campaigns. It is by no means all inclusive. Each social media campaign uses different tactics, technology and services, but the general framework for choosing which tactics and technology suit the campaign and implementing them remains the same. There are some misconceptions about social media- that only...

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  • In this chapter we examine how print advertising enhances the advertiser’s media mix. Newspapers and magazines, with their unique qualities, can complement broadcast, direct mail, and other media. By using print wisely, advertisers can significantly increase the reach and impact of their campaigns and still stay within their budget.

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  • Harness the power and flexibility of open source software using PHPList for e-mail management mastery Use analytics to identify top-performing links and most engaged subscribers, and target campaigns based on flexible criteria Automate routine list management housework, freeing you to produce quality content Integrate PHPList with existing publishing platforms, including WordPress, Blogger, Joomla!, and Drupal

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  • Midsize Business Communications for Dummies is the latest in the highly successful Avaya series and explores the unique challenges faced by midsize businesses and how intelligent communications can improve interactions across employees, suppliers and customers.

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  • In our increasingly mobile world, communication must be effective, global, and available through multiple technologies seamlessly. Unified Communications logically blends and combines previously separate services and features, making communication possible by any means, with anyone, using any of your devices.

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  • Discover increased efficiency and effectiveness through a Unified Communications strategy. In the inimitable dummies style, Unified Communications for Dummies explores new paradigms for working and communicating efficiently and collaboratively. Find real-world examples of how unified communications is being used now to solve critical business challenges and the tips you can use to meet your business needs in the modern, mobile work environment.

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  • Social Media Analytics engines provide information. “Branded content, however, is far more social [than content mills like Demand Media’s] because branded content is written with a human voice and published by a branded entity [you, a friend, campaign, cause, company, brand, etc.]. Search drives a lot of traffic to branded content, of course, but once there, people are more likely to share branded content than content produced mainly for search results such as ‘how to tie a tie.’

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  • Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products.

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  • Online marketingcan be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’ s important in building a long-term, stable, and profitable online business, using tried and tested techniques, as well as some of the newest approaches.

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  • Social media gives us the ability to communicate instantly, yet most marketers have not developed the communication skills to address real time,” observes globally recognized marketing strategist, DaviD MeerMaN ScoTT. “Marketers have been trained with a campaign mentality, spending weeks planning, designing and executing in a sequential manner. Social marketing is changing that. We now need the ability to react instantly to breaking news, changes on our websites and negative customer feedback....

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  • One question that arises is the following: how significant in practice is the portion of voluntary buyers? If it is insignificant, it may be acceptable to “push voluntary buyers through” to close the deal while focusing on avoiding non-buyers. To answer this question, a real campaign was carried out (see details in Chapter 7). Instead of contacting all selected customers, a random subset of those selected customers was withheld from contact. It turns out that while the contacted group had a response rate of 5.4%, the not- contacted group had a response rate of 4.3%.

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  • Under the old rules, the only way to get “published” was to have your press release “picked up” by the media. We’ve come a long way. The Web has turned all kinds of companies, non-profits, and even rock bands and political campaigners into just-in-time and just-right publishers. Organizations – the new publishers – create press releases that deliver useful information directly onto the screens of their buyers. Until recently, nobody ever thought of companies as publishers; newspapers and magazines published the news. But that’s all changing.

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  • For direct marketing, the assumption that a purchase can only be generated by a direct promotion is too simplistic and does not reflect real world phenomena. Following such assumption will lead a campaign to be response-driven and, consequently, waste resources on voluntary buyers. In this thesis, we recognize the implications such an unrealistic assumption has on the field of direct marketing. Our research first conducts experiments on real campaign data following the traditional strategy. Then, we introduce a new strategy for direct marketing, called influential marketing.

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  • Reporting directly to the Chair of the Foundation and the Board, the Executive Director of the DIT Foundation is responsible for the overall leadership and management of fundraising activities on behalf of DIT, including providing executive leadership for the current €30 million Grangegorman Capital Campaign, and managing major gifts, gift planning, annual giving, communications, donor relations, board relations, financial operations, investment management and advancement services.

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  • Think carefully before spending time and money on media campaigns. They can be a seductive waste of resources, unless they are very well focused. Be sure to choose media that are preferred by the group you are targeting. (For example, African Americans are more likely to say that they get their health information from television and radio shows than whites.) Here’s where a board member or advisor with significant public relations experience, working hand in glove with your community advisory board, can be very helpful.

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  • To overcome barriers to closing the gap between resources and the need for treatment of mental disorders, and to reduce the number of years lived with disability and deaths associated with such disorders, the World Health Organiza- tion has created the Mental Health Global Action Programme (mhGAP) as part of a major effort to implement the rec- ommendations of the World Health Report 2001 on mental health. The programme is based on strategies aimed at improving the mental health of populations.

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  • Information systems capture, process, and store information using a wide variety of media. This information is not only located on the intended storage media but also on devices used to create, process, or transmit this information. These media may require special disposition in order to mitigate the risk of unauthorized disclosure of information and to ensure its confidentiality.

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  • Satellite Communication can be an effective strategy to meet this need in a technology-supported, cost-effective and time-efficient manner. This is evident from the observation of Geray et al. (2007) who conducted a study to understand the level of actual exposure and the types of young people exposed to a global media campaign to promote HIV prevention among 16- to 25-year-olds by MTV programme “Staying Alive,” in 2002.

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  • Chapter 3: Social and mobile marketing. After reading this chapter, you should be able to: Describe the 4E framework of social media marketing, understand the types of social media, understand the types of mobile applications, recognize and understand the three components of a social media strategy, understand the methods for marketing yourself using social media.

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