Media communities

Xem 1-20 trên 318 kết quả Media communities
  • Tham khảo sách 'solutions manual communication systems engineering second editionjohn g. proakis masoud', kỹ thuật - công nghệ, kĩ thuật viễn thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • The aim of this book is to bring together the field of media studies with that of the sociology of health and illness (SHI). As a sociologist concerned with health matters, becoming interested a few years ago in media representations of illness and health-care topics, I noticed early on in my studies that SHI had not kept up with developments in media studies.

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  • Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

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  • Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society; explain uses and gratifications analysis; recognize the dysfunctions of mass communication; understand the concepts of meaning, hegemony, and ideology.

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  • Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases our power to convey and record -information.

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  • Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.

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  • Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.

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  • Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

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  • The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery....

    pdf241p titatu_123 09-03-2013 84 40   Download

  • Data communications and networking are changing the way we do business and the way we live. Business decisions have to be made ever more quickly, and the decision makers require immediate access to accurate information. Why wait a week for that report from Germany to arrive by mail when it could appear almost instantaneously through computer networks? Businesses today rely on computer networks and internetworks.

    pdf1171p hoangchung_dtvt 10-12-2012 78 29   Download

  • ©2005 Springer Science + Business Media, Inc. Print ©2005 Springer Science + Business Media, Inc. Boston All rights reserved No part of this eBook may be reproduced or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without written consent from the Publisher Created in the United States of America

    pdf229p dieutan 17-05-2010 73 20   Download

  • Wireless communications is, by any measure, the fastest growing segment of the communications industry. As such, it has captured the attention of the media and the imagination of the public. Cellular systems have experienced exponential growth over the last decade and there are currently around two billion users worldwide. Indeed, cellular phones have become a critical business tool and part of everyday life in most developed countries, and are rapidly supplanting antiquated wireline systems in many developing countries....

    pdf572p manhtoank10c 23-05-2013 54 20   Download

  • Communication happens in the form of signals. Signals are transmission of energy (mechanical, electrical or light) through appropriate media. A signal that is constant and changed once conveys single information. The more changes in the signal, the more information that the signal can convey. For example, a push can mean one thing and removing it can mean another thing.

    pdf9p doxuan 13-07-2009 99 19   Download

  • Tham khảo sách 'data and computer communications', kỹ thuật - công nghệ, kĩ thuật viễn thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf901p hoangchung_dtvt 10-12-2012 78 18   Download

  • Public relations will continue to transform, and the changes you see are monumental. For better or for worse, a career in PR means handling communications in the public spotlight because of the increasing use of social media. In the wake of democratized content and businesses satisfying the needs of the digitally connected consumer, PR had to evolve with a new approach. This approach required a shift in thinking, from strategy and planning all the way through to implementation and measurement.

    pdf177p taurus23 25-09-2012 31 15   Download

  • In our increasingly mobile world, communication must be effective, global, and available through multiple technologies seamlessly. Unified Communications logically blends and combines previously separate services and features, making communication possible by any means, with anyone, using any of your devices.

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  • Discover increased efficiency and effectiveness through a Unified Communications strategy. In the inimitable dummies style, Unified Communications for Dummies explores new paradigms for working and communicating efficiently and collaboratively. Find real-world examples of how unified communications is being used now to solve critical business challenges and the tips you can use to meet your business needs in the modern, mobile work environment.

    pdf74p rose_12 03-12-2012 56 12   Download

  • Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O’Reilly, and Mike Shinoda, provide useful insights.

    pdf574p konbetocroi 03-01-2013 47 9   Download

  • The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.

    ppt23p camnhung_1 07-12-2012 36 8   Download

  • Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approach at forming relationships with your audience in real-time. Discover the power of online influence many already rely on.

    pdf166p titatu_123 09-03-2013 48 7   Download

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