Media strategy

Xem 1-20 trên 97 kết quả Media strategy
  • The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.

    ppt23p camnhung_1 07-12-2012 36 8   Download

  • To explore the important factors advertisers weigh when considering digital interactive media and direct mail. Each medium has its own distinct characteristics and each has unique advantages and drawbacks. Advertisers must be able to compare the merits of these media and understand the most cost-effective ways to use them in their media mix.

    pdf16p camnhung_1 07-12-2012 23 3   Download

  • This chapter presents the factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Many advertisers use these media to either complement or replace print and electronic media, so it’s important to understand how advertisers buy these media and the advantages and disadvantages of each.

    pdf17p camnhung_1 07-12-2012 40 2   Download

  • Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....

    pdf256p nhatro75 06-07-2012 91 38   Download

  • Broadly defined, Electronic Government (e-Government) is the use of ICT: - to promote more efficient and effective government’s activities, - to facilitate accessibility to government services, - to allow greater public access to information, and - to make government more accountable to citizens. e-Government involves delivering services via the Internet, telephone, electronic media, community centers (self-service or facilitated by others), wireless devices or other communications systems

    ppt26p test0101 31-05-2010 124 31   Download

  • This report provides a brief overview of several important techniques for media broadcasting and stream merging, as well as a discussion of traditional IP multicast and overlay multicast. Additionally, we present a proposal for a new distribution system, based on the broadcast and stream merging algorithms in the BitTorrent distribution and replication system.

    pdf72p monkey68 13-03-2009 148 24   Download

  • Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more! – it can all be quite overwhelming. In this textbook you will cover the essential topics that make up Internet Marketing as an activity. It covers where the internet has been and where it is today and it describes what all of the main marketing activities are online.

    pdf60p tuanloc_do 04-12-2012 44 19   Download

  • If one posits a powerful connection among learning, doing and understanding, then the argument for teaching media literacy is a compelling one. And equally, there is a compelling case to be made that the teaching of media literacy should be global – the content of the course should be global, because the effects of media messages certainly are. There is no global issue or political arena in which the statement of problems and the framing of possible solutions are not influenced by media coverage.

    pdf300p thamgiacongdong 02-05-2013 47 4   Download

  • A guiding principle is that effective control is not the sole preserve of the health sector but requires collaboration with various other sectors together with public and private agencies and institutions. Implementation of this strategy will require effective public health regulation and legislation, allied to a strong commitment and concerted action by the World Health Organization, working in coordination with the Food and Agriculture Organization of the United Nations, the United Nations Environment Programme, other United Nations agencies and donors, and Member States....

    pdf4p docvachiase 03-05-2013 22 3   Download

  • .APIs: A Strategy Guide Daniel Jacobson, Greg Brail, and Dan Woods Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo by Daniel Jacobson, Greg Brail, and Dan Woods Copyright © 2012 Evolved Media. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles ...

    pdf148p hoa_can 29-01-2013 13 3   Download

  • Information disposition and sanitization decisions occur throughout the system life cycle. Critical factors affecting information disposition and media sanitization are decided at the start of a system’s development. The initial system requirements should include hardware and software specifications as well as interconnections and data flow documents that will assist the system owner in identifying the types of media used in the system.

    pdf32p thamgiacongdong 02-05-2013 17 2   Download

  • Khi người bạn Mike Johnston của tôi hỏi tôi muốn viết lời nói đầu cuốn sách này, tôi hạnh phúc để giúp đỡ. Sau tất cả, nó là công ty Hewitt Johnston Consulting (bây giờ HJC New Media) Thời tổ chức phi lợi nhuận và chạy trên các web nhiều năm trước đây. Khi tôi bắt đầu đọc bản thảo, tôi không thể nhận được một thói quen cũ Monty Python trong đầu của tôi.

    pdf360p yeumala 05-04-2012 92 49   Download

  • I f you’d rather fight off an alien invasion than be grilled in an interview, take heart — you’ve come to the right guidebook. With the help of dozens of interviewing authorities, I make your interviewing challenge easy, successful, and even fun (steal a peek at the last chapter). I share with you lots of new things in this fourth edition of Job Interviews For Dummies, ranging from the cosmic shift sparked by the rise of social media that changes what privacy means, to increasingly popular video interviewing that changes how communication occurs.

    pdf339p baobinh1311 25-09-2012 78 40   Download

  • When my friend Mike Johnston asked me to write the foreword for this book, I was happy to help. After all, it was his firm Hewitt & Johnston Consulting (now HJC New Media) that got The NonProfit Times up and running on the Web many years ago. When I started to read the manuscript, I couldn’t get an old Monty Python routine out of my head. In a scene titled “The Miracle of Life” in the classic comedy movie The Meaning Of Life, the doctors helping to deliver a baby were impressed with “the machine that goes ping!” Of course, none of them knew what it actually did,...

    pdf360p socolanong 19-04-2012 95 22   Download

  • The Search Landscape • How Search Engines Work • Building Accessible Sites • Conducting Keyword Research • Link Building Strategies • Social Media & the Web’s Influencers

    pdf151p daotaoseohcm 03-10-2012 36 16   Download

  • The media and/or any online materials accompanying this book that are available now or in the future contain programs and/or text files (the "Software") to be used in connection with the book. SYBEX hereby grants to you a license to use the Software, subject to the terms that follow. Your purchase, acceptance, or use of the Software will constitute your acceptance of such terms.

    pdf884p vutrung 07-09-2009 96 15   Download

  • Public relations will continue to transform, and the changes you see are monumental. For better or for worse, a career in PR means handling communications in the public spotlight because of the increasing use of social media. In the wake of democratized content and businesses satisfying the needs of the digitally connected consumer, PR had to evolve with a new approach. This approach required a shift in thinking, from strategy and planning all the way through to implementation and measurement.

    pdf177p taurus23 25-09-2012 31 15   Download

  • Discover increased efficiency and effectiveness through a Unified Communications strategy. In the inimitable dummies style, Unified Communications for Dummies explores new paradigms for working and communicating efficiently and collaboratively. Find real-world examples of how unified communications is being used now to solve critical business challenges and the tips you can use to meet your business needs in the modern, mobile work environment.

    pdf74p rose_12 03-12-2012 55 12   Download

  • We identify a simple marketing strategy, called the influenceand- exploit strategy. Recall that any marketing strategy has two aspects: pricing and finding the right sequence of offers. In the initial influence step, motivated by the the form of the optimal strategy in the symmetric case, the seller starts by giving the item away for free to a specifically chosen set of players A ⊆ V .

    pdf7p doiroimavanchuadc 06-02-2013 25 7   Download

  • Listening comprehension is difficult for foreign language learners because it is a continuous process that requires learners to understand messages while listening to them and sometimes can lead to a heavy cognitive load. In order to minimise listening barriers, various media presentation modes and ubiquitous learning activities should be implemented for teaching and learning because they are convenient and can enhance students’ learning motivation and learning performance (Liu & Chu, ...

    pdf17p commentcmnr 03-06-2013 37 7   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản